Purpose At Work
Purpose At Work: How Thistle Inspires Behavior Change
We recently sat down with John Roulac, CEO and Founder of Nutiva, to speak about purpose driving powerful storytelling and business growth opportunities. As a veteran entrepreneur – who started three companies by the time he was 14! – John provides tangible insights for how socially-minded companies can leverage storytelling for building business. With Nutiva’s core mission to ‘revolutionize the way the world eats’, the company is no stranger to thinking, acting and communicating boldly.
During our conversation, John shares the following insights:
On looking to the future of purposeful brands, John heeds a critical piece of advice – your customers are your best ambassadors, focusing on wowing them and you can avoid over-allocating significant funds on polished agency work.
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