Simon Mainwaring

Simon Mainwaring is the founder of We First, a social branding firm helping brands build communities, profit and positive impact. We First’s services include strategic and creative brand consulting, as well as online, mobile and live training events that enable corporations, social enterprises and non-profits to be effective storytellers, community-builders and marketers using social technologies, tools and media.

Simon is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.

Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio.

Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia and the Bill and Melinda Gates Foundation. He was voted a Top 5 Marketing Speaker for 2012 by

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College in Sydney University and lives in Los Angeles. His blog is and he tweets @simonmainwaring.


What people are saying

  • “Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”

    Jeff JarvisAuthor of What Would Google Do?

  • “We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need.”

    Philip SeibProfessor & Director, Center on Public Diplomacy, USC Annenberg School

  • “Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”

    Maria PopovaEditor of Brain Pickings

  • “We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”

    Rishad TobaccowalaChief Strategy & Innovation Officer for VivaKi, Publicis Groupe

  • “Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”

    Brian SolisAward-winning author of Engage

  • “We First is more than a must read - it's a must do. Buy it, act it, and most importantly – LIVE IT!”

    Gary VaynerchukAuthor of New York Times bestseller Crush It!

  • Nearly a century ago, Henry Ford said, "A business that makes nothing but money is a poor business." Simon Mainwaring explores that idea in depth, asserting not only that capitalism and social change should coexist, but giving examples of how they can.

    Scott MontyGlobal Digital & Multimedia Communications Manager, Ford Motor Company

  • Today's consumer has the power to hold brands accountable. Simon Mainwaring's We First is the ultimate how-to guide for 21st century brand-building.

    Robert Tercekformer President of Digital Media OWN (Oprah Winfrey Network) & Founder, General Creativity

  • We First lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.

    Tony HsiehNew York Times bestselling author of "Delivering Happiness" and CEO of, Inc.

  • In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations.

    Jay SamitCEO SocialVibe and former EVP Sony Corporation of America

  • Simon Mainwaring is the new master of the 'three wins' - for your company, for you customers and for the planet.

    Steve HaydenVice Chairman, Ogilvy & Mather Worldwide

  • Mainwaring shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.

    Dave HudsonCEO NM Incite, Nielsen & McKinsey

  • Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.

    Charlene LiAuthor of "Open Leadership" and Founder of Altimeter Group

  • The evolution of capitalism is putting We First. Mainwaring not only gets this, but helps us understand how to make it happen.

    Jay Coen GilbertCo-founder B Corporations

  • We First elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators

    Peter GuberChairman & CEO Mandalay Entertainment

  • We First will show you a path to creating a better world. Buy it today.

    Valeria Maltoniauthor of Conversation Agent

  • This is exactly the book that the world needs right now. It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.

    Katya AndresenCOO Network for Good and author, Robin Hood Marketing

  • By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.

    Ryan ScottCEO of Causecast

  • Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.

    Beth KanterCo-founder Zoetica and author of The Networked Non-Profit

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