Why consumers will trump advertisers (and why Facebook has it right)

The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right as power continues to shift towards consumers as a function of our business and personal …

The key to transformative customer service

It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led. There is little I can write to add to the profundity of his words, so I will let …

Learning and insights from Coca-Cola’s ‘Arctic Home’

Last week I had the pleasure of listening to a joint session between Coca-Cola and WWF at the Cause Marketing Forum in Chicago. As anyone who noticed the white Arctic Home Coca-Cola cans will tell you, the campaign to protect and restore polar bear habitat was a bold marketing move in terms of commitment to a cause,  scale of execution, and dramatic …

Ten technology trends that are already reshaping your business

As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that in mind I felt it might be useful to distill and  isolate ten trends that are reshaping the social business marketplace as we speak. 1. The …

Top 5 reasons Facebook will become an E-commerce giant and Top 5 reasons it won’t

Yesterday it was announced that Karma, Facebook’s new gift app, will be instrumental in its e-commerce success. No doubt social data is an incredibly powerful e-commerce tool yet there are many reasons both for and against for arguing that Facebook will become the dominant e-commerce force. First off, here are 5 reasons that Facebook will …

Today’s social media landscape and where you fit in

When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet this infographic also provides a rare chance to see the largers social media landscape and …

How your brand wins over empowered customers to profit from social commerce

http://youtu.be/FVfPHnO44WI I recently had the pleasure of speaking at there First Data ‘Engaging Today’s Empowered Customer’ Summit in New Orleans where we discussed in detail the shifts that financial institutions, credit card associations, and merchants across all industries must make in order to command the attention of the social customer and earn the loyalty, trust, …

How social ads are winning over advertisers and consumers

Over the last two years we have seen a steady shift from Google Search to Social Search as consumers, faced with an overwhelming amount of choices and information, are turning to their peers within social networks for trusted recommendations as to what to buy. Now it seems advertisers are recognizing this trends and following suit. …

Why you need more than good intentions to build a purposeful brand

One of the most encouraging trends in today’s social business marketplace is the demonstration of greater social responsibility by brands. At one extreme you see large brands showing a greater commitment to their purpose, and at the other a growing number of  in social enterprises and entrepreneurs are emerging with responsibility baked into their business …

What Facebook is worth to your business and brand

As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities (as yet only in perception), the core business opportunities cannot be underestimated. The roster of …

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