Two exciting We First announcements

Today I’m super excited to announce two very special speakers for the upcoming We First Social Branding Seminar. The event is being held on February 1st and 2nd at the Marina Del Rey Marriot hotel in Los Angeles, and focuses on what I consider the most important business issue for any company today – how …

Thanks to the We First community

I wanted to take the time today to wish everyone a Happy Thanksgiving and share what I am so grateful for. The support of We First and the spirit of its community has been a real source of joy this year and I wish everyone a fantastic weekend with their friends and families in which …

3 facts that will shape the future of branding, marketing and social media

Havas Media just came out with an insightful new report entitled, “Meaningful Brands For A Sustainable Future.” One of the most telling aspects of the report was how it revealed the often-overlooked punitive side of the social business marketplace.  Specifically, that means the growing awareness and capacity of consumers to punish brands for their duplicitous …

Why cause marketing is an inside job

Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. This obstacle is the integration of purpose into their for-profit business model. Much like sustainability, for …

Doing well by doing good by the numbers

Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being made available by like-minded institutions. 1. The first resource I want to share is the …

Interview with Shireen Chada: Spirituality and social media

I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective on social technology. SM:  Hi I’m Simon Mainwaring, and I’m hear at IVOH at Peace Village in …

Top ten ways to get the best, not the most, from your employees

I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The first is Weiden & Kennedy, perhaps the preeminent creative advertising agency in the world, where …

Choose your favorite non-profit and then make its day

For-profit and non-profit partnerships are critical to the future of branding and sustainable capitalism. Yet both are facing different but complementary challenges. For-profit brands must become more purposeful if they are to be meaningful to their customers lives inspiring loyalty goodwill and profits using social media. Non-profits must become more effective storytelling that then leverage …

BrandKarma: How customers rate and reward socially responsible brands

Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions as a third pillar of social change in support of government and philanthropy. Its site …

Review: Brian Solis, ‘The End of Business as Usual’

I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and behavior, and helps us think through the ways we must reframe our businesses and our …

← Previous
Next →