3 Winning Marketing Strategies for the Super Bowl XLIX

Every sporting event is an amazing opportunity for fan engagement but the Super Bowl takes this to a whole other level. That said, there is so much advertising surrounding the game it’s hard for a brand to cut through the clutter and to command the attention of fans either in real time or in the …

The Achilles Heel of Purposeful Brands: Inauthenticity

It’s never been easier for large corporations to kill their brands quickly. Emboldened by examples as far ranging as Arab Spring, Occupy Wall Street and Edward Snowden’s NSA leaks – and armed with connective technology that allows them to communicate and organize themselves in unprecedented ways – customers now demand greater transparency, authenticity and accountability …

Top 3 Ah-Ha Moments for 2015: Maria Huntalas, Social Business, IBM

This is the time of year when it seems like most people are either setting resolutions, or reflecting on upcoming trends. I also like to take this time of year to reflect back on some great “a-ha” moments, and what I’ve learned from them. Here’s my top 3: 1. Corporate social responsibility is not only …

Top 10 We First Stories for 2014

2014 was an amazing year of innovation, opportunity, and discovery for anyone involved in the marketing world. The pace of change seems as intent on accelerating as ever and our connectedness through deepens every day. Here are some of the stories that resonated most with our community this year and from everyone at We First, …

Pandering to Purpose or Courting Brand Disaster

As awareness grows of Millennial expectations for greater social responsibility from brands, it is tempting for marketers to windowdress their brands with purpose. This typically takes one of several forms: A generic, purposeful message that seems unrelated to the heritage of the brand or its products. Cause marketing campaigns that tout values but show little …

5 Steps to Leading a Conversation that Builds Your Brand

Nobody wants more advertising in their lives. Not your customers if you’re a B2B business, and not consumers if you’re B2C. We’re swimming in it from the physical world, to the web, to our smartphones. In fact, there’s so much competition for everyone’s attention that brands must now reframe how they market and think in …

#IllRideWithYOU: #Sydneysiege and using social media to stem racism

It was such a horrible day in Sydney this week with the siege in Martin Place and the tragic loss of life. Events like these trigger national fears that can shift culture and fan flames of racism that serve no one, especially in a country as diverse and inclusive as Australia. If there is any …

10 Things Honda Got Right In Their Holiday Giving Campaign

Honda launched a giving campaign this week that brings together unexpected elements to capture attention and inspire consumer participation. Here are ten things that help make the campaign effective. 1. UNDERSTAND YOUR CUSTOMER: Honda clearly recognizes that while the holidays are traditionally a time of giving, this is more important than ever to well-informed Boomers …

#GivingTuesday – Growth of Philanthropy through Digital Media

Today is the day! Huge congrats to Henry Timms, Aaron Sherinian and the whole ‪#‎GivingTuesday‬ team around the world for transforming a small but powerful idea into a global phenomenon of giving. #GivingTuesday is a dedicated day of giving as a counterpoint to Black Friday and Cyber Monday. The idea behind #GivingTuesday is to give …

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