The State of the Social Sphere: Usual Suspects and Surprises

Simon Mainwaring / Brands / 3 years ago

Adweek just published this really insights info graphic produced by Carlos Monteiro that combines data from Experian Hitwise, Forrester Research and PQ Media to provide a snapshot of the leaders in the social media sphere (excluding mobile data). There’s so much to discover but here are a few things that jumped out at me:

  •  Facebook captures over 90% of all social media visits and 3/4 are outside the U.S.
  • Newcomer Pinterest just outstripped LinkedIn for traffic despite the recent surge.
  • The absolute explosion of mobile advertising revenue expected by 2016 (144.2 billion).
  • China and India boast the most vocal critics including those that protest against brands, services and products.
  • The average person now spends around 100 hours a year on social networks.
  • What else jumps out to you?

 

2 Comments

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  1. Google+ doesn’t even make it onto the chart.

  2. [...] aggressive newcomers like Pinterest have already garnered 21.5 million visits (1.21% of the market) nudging out well-established [...]