Where to start if your brand wants to build an online community

Simon Mainwaring / Advertising / 4 years ago

One of the most common mistakes brands make is the goal they set for themselves once they engage with social media. “How do we reach 1 million followers in 12 months” or “What’s the fastest way to get to 200,000 Facebook fans?”

Brands do this for several reasons. They are competitive – as they have to be. They see other brands with large numbers of community members. They make the mistake a treating social media as another broadcast medium.

While it can be argued that social media is broadcast word of mouth marketing, to treat it as such is to overlook the key to social media success. Words like ‘community’, ‘dialogue’, and ‘engagement’ quickly become meaningless buzzwords when they’re bandied about by marketing pros (guilty as charged!), but in this case their meaning is critical.

Brands like Zappos, Starbucks and Ford have large communities because they talk tirelessly to their fans or followers. At Zappos, CEO Tony Hsieh is constantly in conversation with its community. Starbucks (mystarbucksidea.com) asks customers for everything from new drink suggestions to how to improve their stores. Ford’s Scott Monty has given a very human face to the brand. That takes patience, a listening ear and a genuine interest in what their customers are saying as well as what you’re selling.

Such attributes don’t sit well with brands in a hurry but that’s the point. The fastest way to get “there” (whatever the magic number may be) is to focus on being “here” (listening and talking to the community in front of you). Any other shortcut may create the appearance of a community with high membership numbers, but you won’t have any influence over them, loyalty won’t increase and efforts won’t translate to the bottom line.

A great example of effective community building is the Gates Foundation. They are tweeting daily, retweeting others, thanking people for retweeting them, championing the work of other people and institutions, posting photos, offering a community page, partnering in creative projects like the GOOD Magazine MDG poster competition, writing blog posts, hosting new thought leadership events like TEDxCHANGE, and altogether creating an engaging, dynamic and multi-dimensional experience for community members. The Gates Notes provides a deeper look at everything from what Bill Gates is thinking about to his travels to conversations with experts in different fields, plus he posts twitter updates at @billgates and the Gates Foundation’s site offers even more information.

If a brand wants to build a large, engaged community that actively serves a cause, embraces an issue or buys a product, it must offer a multi-dimentional experience with myriad touch points that are all in the service of their community. In short, you must start by talking to the person in front of you instead of looking over their shoulder somebody(s) else. Then give them many ways to interact with the brand so you can deepen the relationship. It’s more work up front and a little slower build but the results will be an authentic, organically growing community. Plus the brand won’t make the mistake of mis-characterizing social media only to get disappointing results.

Here’s how to follow the Gates Foundation, Bill Gates and TEDxChange on twitter and Facebook.

Do you agree that brands too often focus on how many members they and not enough on the quality of the relationships? What other examples do you know of brands doing it effectively?

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  1. iconic88 says:

    Super post Simon!

    “Do you agree that brands too often focus on how many members they and not enough on the quality of the relationships? What other examples do you know of brands doing it effectively?”

    Absolutely. The real time web is like an ISP [internet service provider]. It's not how many followers you have but the quality of ur connections that brings results. The network is pretty useless if there's poor connectivity in th epipe as well as the relational content. The bonds are weak, if they exist at all, and very little value can be extracted.

    In a world of one-to-many and many-to-many real-time conversations, a brand(s) efficient communications is only as good as their effective communications. For example, we all have access to the same comms platforms like Twitter and Facebook, but how many actually know how to sow the seeds of a brand in these fields with the view to a super harvest?

    Unfortunately, only a few register on my radar. Zappos does. Dell does. Starbucks does. The United Nations does with their #endmalaria campaign. Old Spice does. Air New Zealand does. Virgin America does.

    I think the single biggest mistake for many brands is that they enter the real time web space with their not-real-time paradigm of thinking. They're looking to collect jelly with a fork.

    Brands need to get over themselves and seek the help of people like yourself Simon who have the empathy and skillsets to fully comprehend the dynamics and characteristics of these new times to help them achieve their goals….and add meaning to their existence.

    Thanks Simon!!

    Best,
    Mahei

    1. Welcome to We First! When you consider Wikileaks, protests in Egypt, the
      Pepsi Refresh Project, and the online outcry against the BP oil spill in the
      Gulf of Mexico, it’s easy to see how influential social technology is
      becoming in our political, business, social and personal lives.

      The We First site will feature:
      • The latest social technologies across mobile, social, and gaming
      platforms.
      • Creative uses of social media by business, non-profits and government.
      • Fresh strategies for how companies use social media to build brand
      communities, profits and positive impact.
      • Step-by-step plans for how to use emerging technologies to maximize your
      return on investment.

      So click NOW and check out our new We First Website!
      [2]www.wefirstbranding.com
      Links:
      2. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=66db3054e0&e=6efbe2db5c

      You can also PRE-ORDER copies of We First at [3]www.wefirstbook.com for
      yourself and others interested in this message. It explains how brands and
      consumers use social media to build communities, profits and a better world.
      Links:
      3. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=70e5cc05ac&e=6efbe2db5c

      Thanks in advance for joining the We First community and we look forward to
      collaborating.

      In friendship,

      [4]Simon Mainwaring
      Founder/CEO We First
      Links:
      4. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=15c26e6fae&e=6efbe2db5c

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.

      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      What people are saying about We First “In the most important business book
      since Freakonomics, Simon Mainwaring’s transformational opus illustrates
      that doing good and doing well go hand-in-hand for 21st century
      corporations. A groundbreaking approach to marketing, We First teaches
      brands how to tap into a world of 600 million friends and billions of daily
      personal news feeds by making an impact one person at a time.” _Jay Samit_
      Former EVP Sony Corporation of America

      “Few understand the power of brands and consumers better than Simon
      Mainwaring. In We First he presents a truly compelling vision of how to
      transform that power to the benefit of society and the good of
      capitalism.” Jeff Jarvis
      Author of What Would Google Do?

      “We First is a critical resource for corporate leaders and will inspire
      consumers, individually and collectively, to recognize their inherent
      strength. It is an invaluable blueprint for building this new societal
      structure we so urgently need.” Philip Seib Professor & Director, Center
      on Public Diplomacy,
      USC Annenberg School

      “We First is as prescient as it is visionary – a must read for marketers and
      consumers intent on creating a prosperous future for all.” Rishad
      Tobaccowala
      Chief Strategy & Innovation Officer for VivaKi, Publicis Groupe

      “Mainwaring is an inspiring leader that truly understands the dynamics in
      play in the new world of business, online consumer behavior, and how they
      can collaborate to rethink and rework paths to true global renewal.” _Brian
      Solis Author of _Engage
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  2. Thanks Mahei. love the concept of a super harvest as a result of the seed

    you sow. Influence is what counts, not numbers, and that is something you

    earn not buy. I agree with your list two. What is common to them all is an

    all in, long term commitment to community building. That means staying

    engaged on a daily basis and that's hard and dare I say, selfless. Measning

    is what consumers are looking for. The wisest brands will seek to provide

    it. Thanks again, Simon.

    Blog: http://www.simonmainwaring.com

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  3. Thanks, and I so agree. Technology connects us more easily on one level but
    emotional connection still takes time. Brands that fail to understand this
    are using bots to build fans or followers or simply talking about themselves
    within social networks and wondering why no one is responding. When we slow
    down and actually show an interest in someone, then the tools work to our
    advantage. Thanks so much for the great feedback. Simon

  4. Welcome to We First! When you consider Wikileaks, protests in Egypt, the
    Pepsi Refresh Project, and the online outcry against the BP oil spill in the
    Gulf of Mexico, it’s easy to see how influential social technology is
    becoming in our political, business, social and personal lives.

    The We First site will feature:
    • The latest social technologies across mobile, social, and gaming
    platforms.
    • Creative uses of social media by business, non-profits and government.
    • Fresh strategies for how companies use social media to build brand
    communities, profits and positive impact.
    • Step-by-step plans for how to use emerging technologies to maximize your
    return on investment.

    So click NOW and check out our new We First Website!
    [2]www.wefirstbranding.com
    Links:
    2. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=66db3054e0&e=66bb23d420

    You can also PRE-ORDER copies of We First at [3]www.wefirstbook.com for
    yourself and others interested in this message. It explains how brands and
    consumers use social media to build communities, profits and a better world.
    Links:
    3. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=70e5cc05ac&e=66bb23d420

    Thanks in advance for joining the We First community and we look forward to
    collaborating.

    In friendship,

    [4]Simon Mainwaring
    Founder/CEO We First
    Links:
    4. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=15c26e6fae&e=66bb23d420

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.

    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    What people are saying about We First “In the most important business book
    since Freakonomics, Simon Mainwaring’s transformational opus illustrates
    that doing good and doing well go hand-in-hand for 21st century
    corporations. A groundbreaking approach to marketing, We First teaches
    brands how to tap into a world of 600 million friends and billions of daily
    personal news feeds by making an impact one person at a time.” _Jay Samit_
    Former EVP Sony Corporation of America

    “Few understand the power of brands and consumers better than Simon
    Mainwaring. In We First he presents a truly compelling vision of how to
    transform that power to the benefit of society and the good of
    capitalism.” Jeff Jarvis
    Author of What Would Google Do?

    “We First is a critical resource for corporate leaders and will inspire
    consumers, individually and collectively, to recognize their inherent
    strength. It is an invaluable blueprint for building this new societal
    structure we so urgently need.” Philip Seib Professor & Director, Center
    on Public Diplomacy,
    USC Annenberg School

    “We First is as prescient as it is visionary – a must read for marketers and
    consumers intent on creating a prosperous future for all.” Rishad
    Tobaccowala
    Chief Strategy & Innovation Officer for VivaKi, Publicis Groupe

    “Mainwaring is an inspiring leader that truly understands the dynamics in
    play in the new world of business, online consumer behavior, and how they
    can collaborate to rethink and rework paths to true global renewal.” _Brian
    Solis Author of _Engage
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    We First book launch

    Hello!
    Simon here. I hope all is well. I’m really excited this month because, after
    three years of work, the launch of the We First book is only four weeks
    away. So I wanted to explain a little about why I wrote We First and its
    purpose.

    We First is not an idea anyone can own. It exists in the collective and is
    merely there to serve as a platform on which to celebrate all those people
    who are making an effort to serve the interests of others as well as
    themselves. These include brands doing CSR initiatives or cause marketing,
    non-profits and foundations, social entrepreneurs, government and NGO
    efforts, and every regular person that is consciously thinking about the
    social impact of what they buy or sell every day.

    My hope with the book is that we can all work together to shift the
    conversation in the private sector about the responsibility that we all have
    to contribute to building a better world. Obviously, launching a book is a
    community effort and I’ll be looking for your help in the next month to
    amplify the We First message so we can convert this conversation into
    substantive change.

    It’s my firm belief that if we make enough noise we’ll look back in five
    years time and see a dramatic change in the way companies and customers work
    together to scale positive social change.

    I invite you to preorder your copy of [2]We First now at wefirstbook.com.
    Here are a few things that you will get out of it.
    Links:
    2. http://www.wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

    • How to shift our thinking and behavior to better serve the interests of
    others and ourselves.
    • How brands and customers work together to have a positive impact through
    the things we buy every day.
    • How companies can make money from social media by building communities
    that drive profits.
    • How customers can think and act in ways that is both good for them and the
    planet.
    • How companies and customers integrate purpose into profit to create change
    that is sustainable.
    • How we reengineer the way we do business to leave a better world for our
    kids.

    As you can see, We First is perfect for you, your boss or colleague,
    marketing specialists, a graduating student, a mom and anyone who
    contributes or works with causes and non-profits. I so appreciate your help
    in sharing the message. Together we can improve the lives of millions of
    others and our own.

    We First book tour and Broadcastr

    Over the next few weeks I’ll be traveling a lot talking about the We First
    message. One of the ways I’ll stay in touch is by using Broadcastr, a great
    new app that lets you geo-tag audio about what you’re up to and then share
    it across social networks. The app also lets you take a walk around while
    stories about your surroundings stream into your headphones automatically
    based on your GPS location. So it makes social media hyper local. Look out
    for these tweets and check out Broadcastr for yourself as it’s a great tool
    for brands and regular people to enjoy. Here’s where you can download the
    app for free and a link to listen to my book tour updates:

    Download the free app for iPhone here:
    http://itunes.apple.com/us/app/broadcastr/id423169367?mt=8&ls=1&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
    And for Android here:
    [4]https://market.android.com/details?id=com.electricliterature.broadcastr&f&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
    eature=search_result
    Or visit this link to hear Simon’s updates on the Web:
    http://beta.broadcastr.com/Echo.html?author=SimonMainwaring&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
    Links:
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    Using social media to build your brand

    Social media allows you and your community to work together to help build
    your brand, increase your profits, and have a positive impact in the world.
    But this can only be done if you build a genuine relationship with your
    community through authentic and consistent engagement. With that in mind,
    let’s look at a few insider tips specific to two popular platforms, Facebook
    and Twitter.

    _Top five Don’ts for Facebook:_
    1. Don’t participate if you do not intend to invest time and energy into
    long-term relationships with your fans.
    2. Don’t participate if you are not willing or capable of moderating the
    conversations you start on a daily basis.
    3. Don’t measure success by the number of fans or followers you have, but
    rather, how deeply they are engaged.
    4. Don’t treat social media like direct mail where you simply talk about
    yourself tirelessly in shorter sound bites.
    5. When you make a mistake, don’t get defensive or self-righteous, but
    rather, accept responsibility, apologize and do what you can to make up for
    it.

    _Top 5 Dos for Facebook_
    1. Do bring consistent creativity to your Facebook ‘Like’ page to inspire
    engagement.
    2. Do respond to negative comments in order to turn a brand critic into a
    brand advocate.
    3. Do recognize your brand loyalists and reach out to them to build them
    into brand ambassadors.
    4. Do keep up to date with the latest applications and plug-ins that add new
    dimension to your ‘Like’ page.
    5. Do recognize that your are effectively bidding for people’s attention in
    an overcrowded marketplace and that their time deserves to be rewarded.

    _Top 5 Don’ts for Twitter_
    1. Don’t buy followers. It’s a waste of time and money.
    2. Don’t spam your audience with constant messages about yourself.
    3. Don’t forget to bring some humor and wit to your communications so that
    people want to read what you share.
    4. Don’t forget to retweet what your followers share.
    5. Don’t forget to be interesting. You must demonstrate your passion for
    your topic.

    _Top 5 Do’s for Twitter_
    1. Do engage with a follower when they reach out to you with a question or
    information.
    2. Do post between eight and ten times a day and spend the rest of your time
    on engagement.
    3. Do share photos, video links and text messages to inspire interest.
    4. Do stay consistently engaged to avoid community attrition.
    5. Do monitor your tone carefully, because it only takes 140 characters to
    undo all your good work.

    Overarching all these pointers is a necessity for your brand to be clearly
    defined, to know its core values, and to demonstrate those consistently.
    Social media tools are not an end in themselves, but rather another way to
    connect with people emotionally to generate word of mouth advertising. If
    your brand is clearly defined and your core values consistently on display,
    your community will reward your engagement by promoting your brand for you.

    Thanks for being a part of the We First community and I hope you enjoyed the
    newsletter. Look out for a big announcement in next month’s issue!

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.

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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First':
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
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    email
    Copyright © 2011 We First
    Links:
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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First':
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
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    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=66bb23d420&c=952bfa7746
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    Links:
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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First':
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

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  10. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

    ==============================================
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  11. Hi Everyone!

    I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

    My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

    So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

    We so appreciate your support, it means a lot. 

    – Simon Mainwaring

    ==============================================
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We
    are so excited that the message is resonating and that it is contributing to
    the conversation that is changing the role of brands and the private sector.
    Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business
    Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
    Links:
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    Don’t want to receive these emails anymore? Bummer, but you can
    [11]unsubscribe instantly.
    [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
    with We First on Linked In
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    email
    Copyright © 2011 We First
    Links:
    11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=66bb23d420&c=d32cacc983
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
    [11]unsubscribe instantly.
    [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
    with We First on Linked In
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    email
    Copyright © 2011 We First
    Links:
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    14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
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    Hi,

    The following person invited you to be their friend on Facebook:

    Simon Mainwaring (Invite sent: May 11, 2011)

    Facebook is a great place to keep in touch with friends, post photos, videos and create events. But first you need to join! Sign up today to create a profile and connect with the people you know.
    Thanks,
    The Facebook Team

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    Special announcement from We First!

    The first ever
    We First Social Branding Seminar!

    We are super excited to announce the first We First Social Branding Seminar to be held in Los Angeles, in February 2012. This two day training event with Simon Mainwaring has been specifically designed to enable Fortune 500 brands, non-profits, social entrepreneurs, starts-ups and personal brands to master both brand storytelling and social technology to build their profits and positive impact. Check out the [2]Social Branding Seminar registration page now for information and to sign up for our special early bird ticket price.
    Links:
    2. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
    At the seminar, you’ll learn:
    * How to DEFINE YOUR BRAND – its Purpose, Manifesto and Vision.
    * How to create a BRAND IDENTITY that’s authentic and stands out from the crowd.
    * How to craft a MARKETING CAMPAIGN that builds a loyal community.
    * Where to start with SOCIAL MEDIA and what TOOLS to use.
    * Social media STRATEGIES AND TACTICS to achieve your business goals.
    * How to MAINTAIN YOUR COMMUNITY and inspire them to build your business.

    Places are limited so register now at [3]www.wefirstseminar.com.
    Links:
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    Take the We First Survey & Win!

    As you know, the mission of We First is to help companies use social media
    to bring their purpose to life in ways that create profit and positive
    social impact. As we’re preparing the content of the [4]We First Social
    Branding Seminar, we’d wanted to give you the chance to tell us what you
    need most.
    Links:
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    That’s why we’ve prepared a [5]survey about the challenges you face are
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    Current Events Links

    _Occupy Wall Street:_ As the movement spread throughout the country and
    around the world, it’s yet another example of how social media is being used
    to driven citizen and customer engagement. Only this time, the targets are
    Wall Street and corporations.
    [7]Click here to view
    Links:
    7.

    _Steve Jobs:_ The tech world and beyond are mourning the loss of the genius
    and inspiration that was Steve Jobs. Yet Apple has invested in fascinating
    ways to perpetuate his impact and leadership style.
    [8]Click here to view
    Links:
    8.

    _Banks:_ A struggling economy and consumer distrust are simply adding the
    mounting challenges faced by institutions like Bank of America.
    [9]Click here to view
    Links:
    9.

    _Social Good:_ From shared values to cancer curing mobile apps, the social
    good space is changing at a blistering and inspiring pace.
    [10]Click here to view
    Links:
    10.

    _Facebook:_ The f8 Conference saw the introductions of new tools like
    Timeline and Ticker that will transform the way both brands and their
    customers relate with each other.
    [11]Click here to view
    Links:
    11.

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    To the We First Community:

    Firstly, thanks so much for your ongoing support of We First. It’s an
    exciting time for us as we expand to provide branding support beyond the
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    Simon
    Founder, We First
    [13]Twitter4 [14]facebook [15]Linked in [16]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
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  16. Hi,

    Simon here. I noticed you hadn’t had a chance yet to confirm that you want to stay on our list to receive our free branding and social media newsletters, video content and training. So I’m just checking in because I’d love to stay connected as part of the We First community. Please take a few seconds to join to our new email service by visiting http://wefirstbranding.com/opt-in Plus, as soon as you register, you’ll get a new FREE BRANDING TRAINING VIDEO.
    “Why are you asking me to do this, Simon?” Good question! Thanks to everyone’s amazing support for the book, We First has grown and we needed to change how we connect with people and that means we need a new email provider. So rather than lose contact, we had to ask you to stay connected. That way we can continue to share the best and latest information, content and training around branding, social media and purposeful brand engagement. Plus by asking you to join, we make sure we don’t annoy anyone with emails they don’t want.
    So go to http://wefirstbranding.com/opt-in to stay connected and thanks for your time. And remember, you can unsubscribe whenever you want.
    Thanks and really hope all is well,

    Simon

    Founder, We First
    ==============================================
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  18. Hi Devin,

    Simon here from We First.

    First of all, thanks for being a part of the We First community. It’s not something we take for granted and we recognize that, like us, you’re passionate about building businesses that create a better world. That’s why we wanted to make sure that you’re among the first to hear about the first ever [1]We First Social Branding Seminar. Registration has just started and places are limited.
    Links:
    1. https://wut89066.infusionsoft.com/app/linkClick/156/371bab5b2a7fd9bc/0/e20f18f2c14594ab?utm_source=We+First+Newsletter&utm_campaign=5684c9c9e3-SMC_FEB11_8_2011&utm_medium=email
    So we’d love you to join us February 1st and 2nd, 2012 for a 2-day live training seminar in Los Angeles. The event is designed to ensure that you master brand storytelling and social technology specific to your business so that you can build your brand, its community and have the positive impact you want.
    After this training experience, you’ll walk away with:
    * How to DEFINE YOUR BRAND, its MESSAGE and its PURPOSE to resonate with customers
    * How to ARCHITECT A COMMUNITY that builds your business with you
    * How to MARKET YOUR BRAND to inspire customer goodwill, loyalty and profits
    * Where to start with SOCIAL MEDIA, what TOOLS to use and how to INTEGRATE
    THEM
    * What social media STRATEGIES and TACTICS will achieve your business
    goals based on BEST PRACTICES, CASE STUDIES and ROI
    * How to SELL YOUR SOCIAL MEDIA PLAN to leadership, employees and
    customers
    * How to MAINTAIN AND GROW YOUR COMMUNITY while keeping up with new
    technology

    Right now, we are offering a special early bird registration price of $1997
    only through the end of November. Just visit [2]www.wefirstseminar.com to
    register now. It’s going to be great fun. Plus, when you purchase your
    registration, you get an extra ticket to invite a non-profit colleague. That
    way, you’re contributing to a better world just by attending.
    Links:
    2. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=5684c9c9e3-SMC_FEB11_8_2011&utm_medium=email

    See you there!

    Simon, Founder, We First

    PS. I wanted to share this 5-minute training video with you as a thank you
    and a tiny preview of what’s in store for you at the seminar. Enjoy!

    Sent to — [3]why did I get this?
    [4]unsubscribe from this list | [5]update subscription preferences
    We First · 1223 Wilshire Blvd. · #1730 · Santa Monica, California 90403-5400
    Links:
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  19. For some reason, everyone got called “Devin.” Although it’s a lovely name, we’re fixing it. Thanks for understanding.
    Simon aka. Devin ☺

    ==============================================
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    Our mailing address is:
    We First
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    #1730
    Santa Monica, California 90403-5400

    Our telephone:
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  20. 2012 is hurtling towards us already. Hard to believe, right?

    If one thing is going determine the success of your company or brand next year, it’s how you master social business. That’s not just my opinion. It’s all around us.

    That’s why we’re doing the [1]We First Social Branding Seminar. To provide you with a practical and actionable [2]SOCIAL BRANDING BLUEPRINT specific to your business that ensures your success next year. And now, two world-class experts are joining the event.
    Links:
    1. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email 2. http://wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
    [3]Carol Cone is the Global Vice Chairman of Edelman Business + Social Purpose. No one understands how to reach next year’s customer better than Carol. No one has deeper research into where business is headed. Links:
    3. http://www.edelman.com/news/ShowOne.asp?ID=242&utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
    [4]Robert Tercek is one of the world’s most polific creators of breakthrough interactive content, having held executive leadership positions at OWN: The Oprah Winfrey Network, Sony Pictures Entertainment and MTV: Music Television. He’s a sought after around the globe for his insights into where
    media and marketing is headed.
    Links:
    4. http://roberttercek.com/biography?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email

    Make no mistake. This seminar is a two-day, deep dive into real-world case
    studies, best practices and bottom line benefits of the world’s smartest
    brands.

    Plus _every attendee gets an extra ticket to invite his or her favorite
    non-profit for free_.

    I’m sharing this now because _early bird pricing is ending,_ and I don’t
    want you to miss out.

    Go to [5]WeFirstSeminar.com now for information and to register.
    Links:
    5. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email

    I hope Thanksgiving was great and here’s to your success next year.

    Simon

    PS: In case you missed it, here’s a quick free video that gives insight into
    the training.

    [6]
    Links:
    6. http://www.wefirstbranding.com/communityarchitect?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email

    Sent to — [7]why did I get this?
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  21. Having trouble viewing this email? Try it [1]in your browser.
    Links:
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    Happy Holidays from everyone at We First

    We can’t thank you enough for the support, friendship and feedback this year. The book’s launch and reception was a success, and that gave us a chance to share ideas that will hopefully improve the lives of others. So consider yourself royally hugged (Aussie expression) and we hope you have a restorative break and a fantastic New Year’s celebration.

    How your brand succeeds in 2012

    The purpose of the [2]We First Social Branding Seminar is to provide training and insights critical to your success in 2012. This includes mastery of brand storytelling and social technology so that you walk out with a Social Branding Blueprint specific to your business that you can act on. That way you can architect a community that builds your business with you. So [3]register now to save and get an extra ticket to invite your favorite non-profit for free.
    Links:
    2. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email 3. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    Three Exciting Sponsors for the We First Seminar

    We First is grateful for the support of three great sponsors for the We
    First Seminar, each of which plays a critical role in building a company’s
    brand, profit and positive impact.

    Causecast
    Causecast: Causecast offers an engaging, web-based solution that’s a
    one-stop platform to engage your workforce in innovative volunteering and
    giving programs. Managed with a simple, secure website, you can
    automatically track, reward, and communicate your company’s collective
    impact to staff, customers, and investors. Coordinated disaster response
    campaigns, integrated social media and game mechanics are all leveraged in
    the most advanced system of its kind. Causecast’s mission is to create an
    ecosystem where every company engages their employees and customers to
    contribute to the greater good. To find out how you can participate,
    [4]click here.
    Links:
    4. http://causecast.org?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    Socialvibe
    SocialVibe: SocialVibe provides the most effective and measurable form of
    brand marketing today with engagement ads. The world’s leading brands can
    engage with millions of consumers across top web and mobile properties
    worldwide using a powerful branding medium that surpasses the impact of
    traditional advertising. Consumers share SocialVibe engagements with their
    friends and bring brands into the conversation, inspiring them to make
    contributions to causes customers care about. For more information, [5]click
    here.
    Links:
    5. http://www.socialvibe.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    HP
    HP: HP Graphic Arts provides commercial, industrial and large format
    printers for designers, architects, engineers, and print service providers.
    The HP Graphic Arts Solutions enable Print Service Providers and Design
    Professionals to develop new digital applications for the creation, printing
    and distribution of postage stamps to building wraps, and everything in
    between. To discover all that HP Graphic Arts can do, [6]click here.
    Links:
    6. http://h10088.www1.hp.com/cda/gap/display/main/index.jsp?zn=gap&cp=20000_4041_100&jumpid=ex_r11400_us/en/ga/IPG/_ps_g_hpgraphicarts/GraphicArtsPhrase&k_clickid=AMS%7C41a2e015-42a1-3748-8a3e-000040e2ae09&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    Two world-class additions to the We First Social Branding Seminar line-up

    At We First, we believe we are smarter and more effective when we work
    together. That’s why we’re so excited to announce that two world-class
    experts in the fields of research, consumer behavior, cause marketing, new
    media and customer engagement will be joining us.

    Carol Cone Carol Cone is the Global Vice-Chair at Edelmen for Business and
    Social Purpose. From 1980–2010 she was the Founder, CEO and Chairman of
    Cone, Inc., recognized as the nation’s leading cause-branding consultancy.
    In her new leadership position at Edelman, the world’s largest PR firm, she
    provides strategic counsel to clients on the development of purpose, social
    issues and public engagement strategies, as well as corporate and brand
    citizenship. Carol has a deep commitment to innovative research with
    consumers, executives and employees. She works with the firm’s leadership to
    apply insights from Edelman’s annual GoodPurpose™ global consumer study and
    its Trust and Health Engagement Barometers to client assignments, reports
    and proprietary methodologies.

    Carol’s recognitions include: 100 Most Influential People in Business
    Ethics, Ethisphere Magazine, 2007; 25 Most Powerful Professionals in the
    Communications Industry, PRWeek, 2007; Changing the Game Award, Advertising
    Women of New York, 2007; Lifetime Achievement Award, PR News, 2005; 50 Most
    Powerful Women in Public Relations, PRWeek; and Entrepreneur of the Year,
    Arthur Young/Venture Magazine.

    We’re incredibly excited to include her expertise at the We First Social
    Branding seminar, and we guarantee you won’t want to miss what she has to
    share for your business.

    Robert Tercek Robert Tercek is the chairman of the Creative Visions
    Foundation, the host of THIS WEEK IN SOCIAL MEDIA, and the former President
    of Digital Media for OWN: The Oprah Winfrey Network. We’ve been associated
    with Robert as a colleague and speaker for many years, always admiring his
    incredible insight and vision as to what we can expect from the future of
    media. Like Carol, he comes with world-class expertise and credentials.

    Robert is Hollywood’s most prolific creator of interactive entertainment. In
    2009, he was named one of the “25 Executives to Watch” by Digital Media
    Wire. Variety has named him one of the “Digital Dozen” most influential
    players in new media. The Industry Standard dubbed him a “TV Anarchist”.

    His 22-year career is marked by achievements which include several
    milestones: the first multichannel television service in Asia (STAR TV in
    1991); the first multiplayer Java games on the Web (Sony, 1997); the first
    interactive game shows on US Television (Sony, 1999); the world’s first
    streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s
    V-Live, 2001); the largest audience for live interactive video events on the
    web (Oprah Winfrey’s 2009 web casts); the most popular free book download in
    history (Suze Orman on Oprah.com, 2009).

    Robert also served in executive leadership roles at major media companies–
    as Senior Vice President of Digital Media at Sony Pictures Entertainment and
    earlier as Creative Director at MTV: Music Television. He also co-founded
    five startup ventures, including 7th Level, Inc that went public in 1993.

    Current Events Links

    Technology:

    _Apple’s Self-Check-Out_
    [7]http://www.psfk.com/2011/12/so-far-so-good-on-apples-self-checkout-system
    -headlines.html
    Links:
    7. http://www.psfk.com/2011/12/so-far-so-good-on-apples-self-checkout-system-headlines.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    _Social Folders_
    [8]http://lifehacker.com/5866029/socialfolders-syncs-your-online-social-medi
    a-accounts-with-your-desktop
    Links:
    8. http://lifehacker.com/5866029/socialfolders-syncs-your-online-social-media-accounts-with-your-desktop?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    Brands and Social Media:

    _LivingSocial IPO_
    [9]http://www.socialfish.org/2011/10/facebooks-catalogue-of-failures.html
    Links:
    9. http://www.businessinsider.com/livingsocial-delays-ipo-raises-400-million-2011-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    _McDonalds Crowdsourcing_
    [10]http://www.psfk.com/2011/12/mcdonalds-crowdsources-short-films-to-promot
    e-mcbites.html
    Links:
    10. http://www.psfk.com/2011/12/mcdonalds-crowdsources-short-films-to-promote-mcbites.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    _News Gaming_
    [11]http://www.psfk.com/2011/12/location-aware-app-gamifies-hyperlocal-news-
    reporting-future-of-gaming.html
    Links:
    11. http://www.psfk.com/2011/12/location-aware-app-gamifies-hyperlocal-news-reporting-future-of-gaming.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    Social good:

    _Steps to Sustainability_
    [12]http://www.npr.org/blogs/13.7/2011/12/04/143112292/sustainability-in-a-m
    illion-small-steps-real-estate-included?ft=1&f=1057
    Links:
    12. http://www.npr.org/blogs/13.7/2011/12/04/143112292/sustainability-in-a-million-small-steps-real-estate-included?ft=1&f=1057&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    _Fighting Global Poverty_
    [13]http://www.huffingtonpost.com/jeffrey-sachs/challenges-at-the-cutting_b_
    1127867.html
    Links:
    13. http://www.huffingtonpost.com/jeffrey-sachs/challenges-at-the-cutting_b_1127867.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    Global Economy:

    _Iceland’s Opportunity_
    [14]http://www.psfk.com/2011/12/how-iceland-has-turned-misfortune-into-oppor
    tunity.html
    Links:
    14. http://www.psfk.com/2011/12/how-iceland-has-turned-misfortune-into-opportunity.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    _Occupy Aftermath_
    [15]http://buswk.co/vGLsDD
    Links:
    15. http://www.businessweek.com/finance/occupy-wall-street/archives/2011/12/no_tents_no_cameras_no_audience_no_occupy.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    We First Seminar Gives Back

    We First is committed to embodying the values presented in Simon’s book,
    speeches and trainings. Specifically, every facet of our business
    contributes in some way to scaling social change. To that end, every paid
    registration to the We First Social Branding Seminar, comes with a free
    ticket to invite a non-profit guest.

    The goal of this program is to provide the non-profit community important
    training to scale fundraising and branding success, and also ensures that
    each attendee gets to make an important contribution just by attending. So
    register now, choose a favorite non-profit to invite, and access the best
    available training in social branding while making a difference and
    contributing to positive social change.

    [16]Register Now
    [17]Invite a Non-Profit
    Links:
    16. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
    17. http://www.wefirstseminar.com/nonprofitregistration?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

    Marina del Rey Seminar location: the beautiful Marriott Marina del Rey.
    [18]Twitter4 [19]facebook [20]Linked in [21]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    18. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
    19. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
    20. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
    21. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

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  22. Hi Disqus.

    Happy new year. I hope you had a great break with your family.

    I just wanted to let you know that the New Year Special for the We First Seminar ends this week. Obviously, I would love you to join us as it will add so much value to your business, but I also want you to get the best price possible.
    So if you go to http://www.wefirstseminar.com right now to register, just enter the code NEWYEAR, and you’ll get 50% off the registration price.
    You’ll still get world-class experts like Carol Cone, Robert Tercek and myself working directly on building your Social Branding Blueprint. Plus you get an extra ticket to invite your favorite non profit for free.
    Consider yourself royally hugged (Aussie expression) and register now so you don’t miss out on this fantastic new year deal.
    Happy New Year!

    Simon
    ==============================================
    You are receiving this email because of your interest in We First.

    Unsubscribe from this list: http://wefirstbranding.us2.list-manage1.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=66bb23d420&c=0606d1eaa2
    Our mailing address is:
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    Our telephone:
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  23. Hi Disqus,

    I wanted to send a quick note to remind you that the New Year Special on the We First Social Branding seminar ends today.
    You get half off just by entering the code NEWYEAR when you register at http://www.wefirstseminar.com.
    Plus you still get an extra ticket to invite your favorite non-profit for free.
    I wanted to remind you because Robert Tercek, Carol Cone and I are really excited to work with you on your Social Branding Blueprint for 2012. So register now and don’t miss the special price.
    Here’s to an amazing 2012!

    Simon
    ==============================================
    You are receiving this email because of your interest in We First.

    Unsubscribe from this list: http://wefirstbranding.us2.list-manage2.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=66bb23d420&c=ff50ae9d6d
    Our mailing address is:
    We First
    1223 Wilshire Blvd.
    #1730
    Santa Monica, California 90403-5400

    Our telephone:
    310-878-4418

    Forward this email to a friend:
    http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=ff50ae9d6d&e=66bb23d420

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    Links:
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    The Social Branding Blueprint

    Social Media Blueprint

    A tough economy is now part of our daily business lives. Meanwhile social technology is changing business models, profit centers and customer engagement. If you want to stay relevant and profitable in this business world, you must master the skills that ensure your brand keeps pace with the marketplace.

    That’s why we’re holding the [2]We First Social Branding Seminar and that’s why we’ve spent months putting together a Social Branding Blueprint. It allows you to fast track this process with world-class expertise and support. The result is an 80+ page blueprint that is an actionable plan for 2012 to build your brand awareness, profits and positive impact. Links:
    2. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
    As a preview, here are the 8 Modules we will take you through to ensure your brand is clearly defined and that its story is told the right way to connect
    with customers so that your social media efforts actually build your
    customer community and profits.
    * _New Marketplace:_ Global Economy, Social Technology, Connected
    Customers
    * _Brand Definition:_ Purpose, Storytelling
    * _Brand Personality:_ Listening, Speaking
    * _Brand Alignment:_ Adoption, Integration
    * _Brand Community:_ Partnership, Contribution
    * _Brand Communication:_ Engagement, Measurement
    * _Brand Maintenance:_ Momentum, New Media
    * _Brand Management:_ Leadership, Vision

    What such a blueprint is worth to your business can’t be overstated.
    Especially when you consider the time/dollar cost of trying to do it
    yourself (on top of all your other daily demands!), the benefits of having
    Simon, Carol Cone and Robert Tercek as support, and the money you won’t
    waste on ineffective branding or social media engagement.

    As a special offer to the We First community, if you register by January
    25th with the special code WEFIRST at checkout, you’ll get a free One-on-One
    Intensive (1 hour) with Simon Mainwaring where you’ll work together on your
    specific brand and its challenges. And remember, every registration includes
    an extra ticket so you can invite your favorite non-profit for free.

    Please don’t wait as there are only 20 places left, and this is the last
    week before registrations close. So we look forward to seeing you there and
    building your brand together.
    [3]Click Here to Register
    Links:
    3. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    UN Foundation joins the We First Seminar as a Premier Sponsor

    We First is proud to announce that the UN Foundation has joined us as a
    premier sponsor for our February 1st Social Branding Seminar in California.
    The UN Foundation will be hosting a panel discussion and providing lunch for
    all attendees on day two of the seminar, February 2nd.

    The work of the UN Foundation could not be more important. It takes all
    nations and all sectors to make real progress on the most important and
    far-reaching international challenges. The UN Foundation is an advocate for
    the UN and a platform for connecting people, ideas and resources to help
    solve global problems. It builds partnerships, grows constituencies,
    mobilizes resources and advocates policy changes to support the UN’s work
    for individual and global progress. The main issue areas that the Foundation
    addresses are child health, climate change & energy, sustainable
    development, technology, women and population, and supporting the United
    Nations. Some of the biggest global campaigns that the UN Foundation has
    been involved in include Nothing But Nets, the Measles Initiative, Better
    World Campaign, and Climate Change, amongst others. They are also active in
    youth engagement and efforts to rebuild Haiti. To learn more, [4]click here.
    [5]United Nations Foundation
    Links:
    4. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
    5. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    Current Events Links

    Technology:

    [6]Google Launches New Site With Resources for the 2012 Presidential
    Election
    Links:
    6. http://mashable.com/2012/01/02/google-launches-new-site-2012-presidential-election?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    [7]Are Text Messages Declining Worldwide?
    Links:
    7. http://www.psfk.com/2012/01/are-text-messages-declining-worldwide-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    Brands and Social Media:

    [8]3 New Digital Tools for Making Connections
    Links:
    8. http://mashable.com/2012/01/01/digital-tools-making-connections?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    [9]The Top Ten Digital Brands of 2011
    Links:
    9. http://www.psfk.com/2012/01/top-ten-digital-brands-of-2011-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    Social good:

    [10]The GOOD Microphilanthropy Challenge Wrap-Up
    Links:
    10. http://www.good.is/post/the-good-microphilanthropy-wrapup-pass-it-on?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    [11]Facebook Helps Match Kidney Donors And Recipients
    Links:
    11. http://www.huffingtonpost.com/2012/01/01/for-some-in-need-facebook_n_1178645.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    Global Economy:

    [12]2012, a Better Year– Unless Europe’s Debt Blows it Up
    Links:
    12. http://www.npr.org/2012/01/01/144477150/2012-a-better-year-unless-europes-debt-blows-it-up?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    [13]10 Reasons Why the American Economy is Awesome
    Links:
    13. http://www.businessinsider.com/10-reasons-why-the-american-economy-is-awesome-2011-12?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    [14]Wine, Dine and Refine: Intimate Branding Intensive
    Links:
    14. https://wut89066.infusionsoft.com/cart/?product_id=14&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    Marina del Rey

    What better way to unwind after the first day of the We First Social
    Branding Seminar than with a fantastic dinner by the water at sunset! Be a
    part of the seminar during the day then join Simon Mainwaring, and our
    special guest speakers, Carol Cone and Robert Tercek, for a private evening
    event that doubles as an Intimate Branding Intensive to troubleshoot your
    brand.

    The stunning Café del Rey is just a 10-minute walk from the Marina del Rey
    Marriott and the dinner starts at 6pm on February 1st.

    Unfortunately the private dining room only accommodates 40 guests so book
    your place right away. We look forward to raising a glass to your success!

    Your ticket includes:
    * Sunset Welcome with complimentary wine and beer selections from 6:00 –
    6:30pm
    * Gourmet 3-course meal in private dining room with gorgeous Marina views
    * Personal access to Simon Mainwaring, Carol Cone and Robert Tercek
    * New friends and acquaintances with whom to share and refine your brand’s
    story.

    Date: February 1st, 6pm
    Address: 4451 Admiralty Way, Marina Del Rey
    Price: $200
    Limit: 40 guests

    [15]Click here to complete your registration
    Marina del Rey
    [16]Twitter4 [17]facebook [18]Linked in [19]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    15. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
    16. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
    17. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
    18. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
    19. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

    Did someone forward this to you?
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    Thanks to you, the We First Social Branding Seminar was a success!

    On February 1st and 2nd, the first We First Social Branding Seminar brought together 142 brands for a 2-day workshop that took each company from brand definition, through storytelling, to social media rollout and leadership for the future. It turned out to be an amazing event, and we appreciate all the support of our community.

    Thanks to the wonderful sponsors and attendees, the event supported over 40 non-profits whose important work addresses everything from cancer research to ocean clean up to child literacy. These organizations were able to join the We First Social Branding Seminar free of charge and participate in the social branding blueprint and training process.

    The fantastic sponsors included the United Nations Foundation, Causecast, HP, SocialVibe, Radian6, CSRWire, PRNewsire, Social Media Monthly, GOOD magazine, Project 7 and Chico Bags.

    To check out some pictures from the event [2]click here. It seems this time, 142 was a magic number. Join us next time to be a part of the magic at the
    next event.
    Links:
    2. http://simonmainwaring.com/future/pics-from-the-we-first-social-branding-seminar?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

    Why the Future looks very bright for Facebook

    The Facebook IPO is set to exceed even stratospheric predictions over the
    past few weeks, with private equity firms estimating its valuation will
    exceed the $100 billion dollar mark. For those that scratch their head at
    such a valuation, here are a few points to consider:
    * 9 in 10 online Americans are on social networks.
    * Facebook was the #1 visited website in 2010 with 8.93% of all U.S.
    visits.
    * People on Facebook install 20 million applications a day in the network.
    * 250 million people engage with Facebook on external websites every
    month.
    * 2.5 million websites have integrated with Facebook including 80 of
    comScore’s U.S. Top 100 websites and over half of comScore’s Global Top
    100 websites. Source: comScore and Harris Interactive 2011

    In fact, here’s what two analysts are saying about the importance of
    Facebook to social commerce in our future.

    “It’s a matter of time—within the next five or so years—before more business
    will be done on Facebook than Amazon”
    _Sumeet Jain, Principal, CMEA Capital_

    “In three to five years, 10 percent to 15 percent of total consumer spending
    in developed countries may go through sites such as Facebook”
    _Mike Fauscette, Analyst, IDC Consulting_

    Current Events Links

    Facebook IPO
    [3]http://www.huffingtonpost.com/2012/02/01/facebook-ipo-filing-revea_n_1248
    434.html
    Links:
    3. http://www.huffingtonpost.com/2012/02/01/facebook-ipo-filing-revea_n_1248434.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

    Groupon Losses
    [4]http://www.reuters.com/article/2012/02/08/us-groupon-idUSTRE81727B2012020
    8
    Links:
    4. http://www.reuters.com/article/2012/02/08/us-groupon-idUSTRE81727B20120208?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

    Linked In Profits
    [5]http://online.wsj.com/article/SB…7213481184138066.html
    Links:
    5. http://online.wsj.com/article/SB10001424052970203824904577213481184138066.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

    [6]http://allthingsd.com/20120209/linkedin-profit-jumps-30-percent-as-revenu
    e-more-than-doubles/
    Links:
    6. http://allthingsd.com/20120209/linkedin-profit-jumps-30-percent-as-revenue-more-than-doubles?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

    Google+ Privacy
    [7]http://www.washingtonpost.com/business/economy/google-tracks-consumers-ac
    ross-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html
    Links:
    7. http://www.washingtonpost.com/business/economy/google-tracks-consumers-across-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

    Inside Scoop

    As part of the We First Community, we wanted to give you the inside scoop on
    something very exciting coming up. In the next couple of months we’ll be
    launching the We First Social Blueprint as a DVD set and online program.
    That way you can work through the repositioning of your brand specific to
    this marketplace at home, at work, or share it with your team or colleagues.
    You’ll be the first to know when it’s ready so that your company can
    leverage social media to grow awareness, profits and positive impact this
    year.
    [8]Twitter4 [9]facebook [10]Linked in [11]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_. [12]
    Links:
    8. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
    9. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
    10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
    11. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
    12. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

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    The Value of Purpose Guest post by Morgan Wells

    _“Customers buy the why before they buy the how. You get paid for who you are and not what you make. Community can only be built around a shared vision.”_- We First Social Branding Blueprint, 2012

    A recent interview study of Harvard MBA students suggested young leaders are reconnecting with purpose and redefining what it means to succeed. As one of the Passion & Purpose^1 co-authors put it, “the days of signing up for a 20-year, pre-configured journey to the top are over.” Rather, in our age of social connectedness, economic uncertainty and technological hyper-drive, the next generation of leaders is struggling to define its path, and discovering a different connection to life’s purpose along the way.^2

    When the most recent Edelman goodpurpose® report asked respondents whether they’d be “more likely to buy products and services from a company” if they knew it supported a “good cause,” the majority (by an average of more than 65%) said yes.^3 Participants said they would favor a purposeful brand in ten of the 13 countries surveyed.^4

    Clearly purpose is alive in business discourse, but when you think through
    the renewed importance of purpose to your business, there is still more to
    consider.

    For decades, brands enjoyed the luxury of broadcasting messages to a captive
    audience and using carefully crafted advertising to generate sales for
    brands. Since their audience was not as media-savvy as consumers today, they
    didn’t really need to focus so heavily on the why behind the brand.
    Nowadays, however, consumers are deeply informed through the web and widely
    connected through social media. As such, brands must shift their
    communication posture, moving from celebrity to chief celebrant of their
    communities. In doing so, purpose has a new and powerful role to play
    connecting with customers around shared values.

    If I were asked on a survey whether purpose is important, I’d answer yes,
    and I’m willing to assume most others would, too.^5 After all, purpose is a
    good thing, right? That’s self-evident. But how often do we stop to think
    about what that purpose means for our businesses? Is purpose just an idea in
    our heads, an artful mission statement pinned to the wall, or a fashionable
    word to throw around at meetings? Or is it an authentic and persuasive
    marketing strategy that demonstrates your commitment to what your customer
    community cares about and our shared futures?

    Take a moment think about the purpose of your business. How clear is its
    definition? How distilled is it into simple, human and emotional terms? How
    connected is it to your personal values and the vision you have for your
    company? How is purpose building your customer community, profits and a
    world you want to live in?

    To explore how well you’re defining, articulating and sharing your
    company’s purpose, [2]opt in to receive a free ‘Defining Your Purpose
    Worksheet’ PDF.
    Links:
    2. http://www.wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

    _*When you opt in, you’ll remain on the newsletter list you’re already on,
    but you’ll be transferred on over to our new email system & we’ll send you
    the worksheet. Don’t worry, we won’t send you any duplicate emails – we know
    you have a lot to read already!_

    1 [3]Diversify Your Dreams’ by Daniel Gulati. 2 [4]Passion and Purpose:
    Stories from the Best and Brightest Young Business Leaders by John Coleman,
    Daniel Gulati, W. O. Segovia, Harvard Business Press Books, 2011. 3
    [5]goodpurpose® 2011. 4 goodpurpose® 2011. Sample included respondents from:
    Brazil, Canada, China, France. 5 From a research design perspective, we
    should be mindful of the effects of the survey situation on the data.
    Self-reported connection to a concept like “purpose” seems to logically skew
    toward the affirmative.
    Links:
    3. http://blogs.hbr.org/cs/2012/02/diversify_your_dreams.html?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    4. http://hbr.org/product/passion-and-purpose-stories-from-the-best-and-brig/an/10343-HBK-ENG?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    5. http://m.goodpurposecommunity.com/?CategoryName=More%20Likely%20to%20Buy&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

    Current Events Links

    SXSW: What you missed
    [6]http://mashable.com/2012/03/13/every-awesome-moment-you-missed-at-sxsw-pi
    cs/
    Links:
    6. http://mashable.com/2012/03/13/every-awesome-moment-you-missed-at-sxsw-pics?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

    Mobile
    http://highlig.ht/about.html?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    http://mashable.com/2012/03/12/shopping-via-smartphone/?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    [9]http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Mobile-Business-to-Gr
    ow-80-in-2012-Munster-878918/
    http://venturebeat.com/2012/01/22/tablets-tablets-everywhere/?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    Links:
    9. http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Mobile-Business-to-Grow-80-in-2012-Munster-878918?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

    The Social Branding Seminar Experience

    As we’ve been going through some of the testimonials footage from the We
    First red carpet at our Social Branding Seminar, held last month in LA, we
    are blown away by what the attendees had to say. We First is beyond grateful
    to have such a wonderful community of people working to change the way they
    do business to engage more fully with their customer communities and
    contribute to positive social change in the process. And, we are so happy to
    be a part of that process, helping to provide the social branding training
    it takes to get there.

    Check out the [11]testimonial video, and stay tuned for an announcement of
    the details of the next We First Social Branding Seminar, coming soon!
    Links:
    11. http://www.youtube.com/watch?v=nzopeYzgn38&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

    If you’re receiving this newsletter from a friend and are not yet on our
    email list, please [12]click here to make sure you’re the first to get the
    news when we announce the next seminar. You won’t want to miss it.
    [13]Twitter4 [14]facebook [15]Linked in [16]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_. [17]
    Links:
    12. http://www.wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    13. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    14. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    15. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    16. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
    17. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

    Did someone forward this to you?
    [18]Subscribe here.
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    Copyright © 2011 We First
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    The Importance of Brand Storytelling

    Guest post by Morgan Wells

    As you know, the social business marketplace is changing the way brands must interact with their customers, and in order to communicate effectively and nurture genuine relationships, companies must reconnect with their own purpose for existing and operate directly from that purpose. As we discussed in [2]last month’s newsletter, when a company’s every action, product and campaign emerges from a clearly defined and consistently articulated purpose, its customers can develop deeper relationships with the brand and its products and services.
    Links:
    2. http://wefirstbranding.com/newsletter/03-12?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
    Even for the most innovative and socially responsible companies in the world, having a clearly defined purpose is not enough. Companies must share the story of the brand and its purpose, simply and genuinely, with their customer communities. To start, every business must think about key brand story elements including what the company does and whom it serves in
    relation to its purpose, vision and values. Once these key story elements
    have been identified, the company then needs to share it with its customer
    community using the _Six C’s of Effective Brand Storytelling_. To connect
    with your audience in a meaningful way that can drive profits and positive
    social contribution, brand storytelling must be _community-facing,
    counter-intuitive, creative, collaborative, caring and compelling_.

    Two of the most important C’s here are _community-facing_ and
    _collaborative_. Companies can no longer rely on the 30-second television spot
    and full-page newspaper ad as effective advertising and marketing tools
    alone. The days of the monologue are over, and social media has already
    transformed the business landscape. So, in defining your purpose and
    developing your simple, emotional and authentic brand story, make sure it’s
    focused on your community (for example, the shift from Coca-Cola’s “The Real
    Thing” to “Open Happiness) and invite your customers to collaborate and
    share in the process of telling that story in ways that are meaningful to
    them.

    Here are a few links that demonstrate effective, community facing brand
    storytelling:
    [3]Coca-Cola Content 2020
    [4]Coca-Cola Where Will Happiness Strike Next
    [5]Nike Make it Count
    Links:
    3. http://www.youtube.com/watch?v=LerdMmWjU_E&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
    4. http://www.youtube.com/watch?v=x_9fQEqZCWs&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
    5. http://www.youtube.com/watch?v=gLLFPfk14UI&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

    Current Events Links

    [6]Facebook Acquires Instagram
    [7]Google Releases Augmented Reality Glasses
    [8]Rebuilding the Web Around People
    Links:
    6.
    7.
    8.

    About Simon

    Simon Mainwaring is the founder of We First, the leading social branding
    firm that provides consulting and training to help organizations build
    positive images, profit and positive social impact. His book, We First, is a
    New York Times, Wall Street Journal and Amazon bestseller. It was named an
    Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book
    for 2011, and global management magazine strategy+business named it the Best
    Business Marketing Book of 2011. Simon is a member of the Sustainable Brands
    Advisory Board, the Advisory Board of the Center for Public Diplomacy at the
    USC Annenberg School, and a Fellow of the Royal Society of Arts in London,
    as well as an influential blogger for Fast Company, Huffington Post,
    Mashable, GOOD magazine and Forbes. Simon was included in Trust Across
    America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for
    2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc
    Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on
    the Business News Network, CBS, CBC, BNet and Harpo Radio. Prior to founding
    We First, Simon was a Nike creative at Wieden & Kennedy, Portland, and
    Worldwide Creative Director for Motorola at Ogilvy, receiving over sixty
    international advertising awards. His consulting, speaking and training
    clients include Google, Nike, Coca-Cola, General Motors, Toyota Prius,
    Gucci, Patagonia and the Bill and Melinda Gates Foundation.

    Simon blogs at [9]simonmainwaring.com and the We First website is
    [10]WeFirstBranding.com
    Links:
    9. http://www.simonmainwaring.com?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
    10. http://www.wefirstbranding.com?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

    What We Do

    More than once we’ve been asked, “I love the idea of We First, but exactly
    what do you do?” Fair question. And thanks for asking!

    We First is a social branding firm that provides consulting and training to
    help companies build communities, profits and positive social impact. Our
    clients include:

    1. Large companies seeking to bring their brand purpose and values to life
    through storytelling and social media in ways that are meaningful to their
    customers and profitable for their business.

    2. Personal brands, start-ups, and social enterprises that want to define
    their brand, their story, and marketing strategies to succeed in the social
    business marketplace.

    3. Non-profits that want to leverage effective storytelling and social media
    strategies to build their brand awareness, donor communities, and social
    impact.

    Specifically, our services include:

    _Consulting_ to define a brand’s purpose and take it to market using social
    technology. This can be on a project or retainer basis.

    _Training_ to provide leadership insights, employee culture shifts, and
    customer engagement. This ranges from a 12-month Partners Program, to a
    2-day seminar, to half-day leadership workshops.

    _Speaking_ to provide strategic business insights, best practices and the
    latest thinking around social business specific to your industry.

    To find out how you can work with We First, contact our Business Development
    Director, Morgan Wells, at 310-878-4418 or email
    [11]contact@wefirstbranding.com
    [12]Twitter4 [13]facebook [14]Linked in [15]YOU TUBE
    Links:
    11. mailto:contact@wefirstbranding.com
    12. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
    13. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
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    15. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

    Did someone forward this to you?
    [16]Subscribe here.
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    Copyright © 2011 We First
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    Listen, Then Speak: The Key to Brand Communication

    Guest post by Morgan Wells

    In business, as in personal relationships, listening first and speaking second is one of the simplest – and one of the most overlooked – maxims that can make or break the success of communication. In today’s real-time marketplace, social media provides an unprecedented opportunity for understanding the customer, and it all starts with listening. Monitoring social media networks, category influencers and interest groups through a social listening service like TweetDeck (personal) or Radian6 (enterprise) can provide the data you need to begin to connect with your customers on a more meaningful level. This is not about spying or poaching; this is about truly listening to what the marketplace is saying about your company, your service or product, and your industry at large, so that you can more effectively develop your brand identity, fine tune your communication strategies, and shape your products to answer their needs even before you speak. It’s like listening intently to a friend’s workplace challenges before providing advice. It simply creates a better, stronger relationship.

    When you engage in social listening, it’s important to monitor
    brand-related conversations, respond with a customer focus, distribute
    relevant content, co-create ideas, products, services and marketing,
    and reward engagement and participation in your customer community.
    When your company moves from this point of true listening, it can then
    speak with confidence and genuine connection to what its customers care
    about. And, when you begin to communicate in this way, you must speak
    softly, listen loudly and act quickly with content that is
    conversational, clear, authentic, consistent and honest.

    In terms of tone, your brand voice should be empathetic, accessible,
    human (think funny, rather than serious) and direct. If you listen
    first and then communicate in these community facing ways, you will be
    well on your way to creating longer-lasting, deeper relationships with
    your customers. This enables you to build your brand, and its products
    and services, in a way that resonates with customers who then drive
    your bottom line profits.

    Are you ready to strategize your listening and speaking?
    Click here for a free [2]Listen First Worksheet.
    Links:
    2. http://wefirstbranding.com/newsletter/05-12/We_First_Listen_First_Worksheet.pdf?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

    Current Events Links

    [3]MOBILE: More Smartphone Owners Use Location-Based Products
    (Mashable)
    [4]SOCIAL ENTERPRISE: The origins of the impact economy and why the
    sector is blowing up today (GOOD)
    [5]CORPRATE: Oil, Water, And Food: How Our Largest Companies Are
    Managing Our Most Important Resources (Fast Company)
    [6]GAMING: Insights and Emerging Trends (Techcrunch)
    [7]ENTERTAINMENT: 5 Tech Advances that are Transforming Digital
    Entertainment (Mashable)
    Links:
    3. http://mashable.com/2012/05/11/location-based-services-study?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
    4. http://www.good.is/post/where-did-social-enterprise-come-from-anyway?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
    5. http://www.fastcoexist.com/1679808/oil-water-and-food-how-our-largest-companies-are-managing-our-most-important-resources?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
    6. http://techcrunch.com/2012/05/11/gamification-insights-trends?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
    7. http://mashable.com/2011/02/09/advances-digital-entertainment?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

    Recommended Reading

    If you want to invest time in social media education, start here. Three
    essential social media books include:

    The End of Business as Usual in which Brian Solis walks you through how
    to restructure your business with employees and customers to profit in
    today’s marketplace.

    Next up is Mari Smith’s, The New Relationship Marketing, in which she
    explains step-by-step how to build a loyal and self sustaining social
    community.

    Finally, check out Peter Kim’s Social Business by Design, which
    explains how to structure your organization, what systems to put in
    place, and how to ensure you’re one of the success stories of social
    business.

    Oh wait, and what’s that other one…Me First, He First, She First? Let’s
    just call it We First: How brands and consumers use social media to
    build a better world!

    [8]Twitter4 [9]facebook [10]Linked in [11]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of
    We First, a social branding consultancy. A former Nike creative at
    Wieden & Kennedy, Portland, and worldwide creative director for
    Motorola at Ogilvy, he is a member of the GMI Digital Advisory Board,
    the Advisory Board of the Center for Public Diplomacy at the Annenberg
    School, AdAge’s Power150 and is an Expert Blogger for Fast Company.
    [12]
    Links:
    8. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
    9. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
    10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
    11. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
    12. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

    Did someone forward this to you?
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  29. We First is seeking an Administrative Assistant.

    We First is a leading social branding firm, founded by Simon Mainwaring, that provides consulting and training to help companies build communities, profits and positive social impact. The vision of We First brings the scalability of mobile and social and online technology to the corporate training space. We are currently seeking a detail-oriented, total rock-star Administrative Assistant to help with general administrative duties as well as social media execution. Duties will include calendar management, travel and itineraries, online research, database maintenance, transcription, project assistance and some social media execution. We First has a lot going on, so we need someone who can handle a lot of detailed communication and deal with rapid deadlines. Ideal candidates are highly organized, efficient communicators interested in supporting a business that believes in contributing to the greater good through the work that we do. Someone who loves organizing details and facilitating communication with a nurturing and upbeat personality will do well in this position. We are seeking someone to handle our admin long-term, so candidates must be secure and happy knowing they will be handling administrative details as a primary job function. Candidates must have Bachelors degree or equivalent and at least 2 years administrative experience with an ability to work in a fast-paced business environment. Candidates based in Los Angeles with social media experience are preferred. After initial training, this position can be remote (ie. work from home), but for at two-week trial and training period, we ask that you join us in person at our Santa Monica offices.
    The Administrative Assistant position is available immediately.
    15-20 hours per week*
    Flexible schedule
    Compensation starts at $18 / hr

    *Position can become full time for the right person, depending on experience and ability to contribute.
    Send a cover letter and resumé to contact@wefirstbranding.com to apply.
    ==============================================
    You are receiving this email because of your interest in We First.

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    Our mailing address is:
    We First
    1223 Wilshire Blvd.
    #1730
    Santa Monica, California 90403-5400

    Our telephone:
    310-878-4418

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