Looking behind the brand for what it takes to succeed

Simon Mainwaring / Advertising / 3 years ago

I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and co-author of, ‘Running the Gauntlet.’ Hope you enjoy them and click here to see all the ‘Behind the Brand’ episodes. (Next time I promise to wear a tie!)

To read Seth’s blog, click here.

To follow Jeff Hayzlett on Twitter, click here. To follow Bryan Elliott, click here.

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