What to do when good brands make bad things? Or bad brands do good?

Simon Mainwaring / Advertising / 4 years ago

Pepsi makes brown sugar water that can contribute to obesity. Dove’s ‘Real beauty’ campaign was created by Unilever that also does the Axe campaign. Walmart has raised the bar on sustainability standards. In fact, almost every brand doing meaningful work can be accused of providing some product or service that can be harmful, and many so-called villains contribute to important social programs. So what do we do? Is it an all or nothing situation? Or is there room for grey?

I don’t think there is anything to be gained by being black and white on this issue. Transparency, authenticity and accountability from brands is paramount. There is no doubt about that. But it’s unrealistic to expect brands to exercise their duty to society and their shareholders without difficult compromises being made. Compromises that mean companies that do good work still source, produce and sell products and services in ways that are undeniably harmful to people and our planet.

Does that mean brands get a free pass to some degree? No. Does it mean we ease up pressure on them to exercise conscionable behavior? No. Does it justify the damage they do to people lives, the environment or to our children’s future? Absolutely not. However, I don’t think this battle can be won by demonizing brands. Instead we must look to work with them and celebrate the good work they do as permission slips for others to do the same.

The power of the Pepsi Refresh Project, Starbucks Shared Planet, Ford’s Invisible People, Nike’s Livestrong, Target Bullseye, Walmart’s Sustainability and Best Buy’s @15 campaigns is not limited to the actual cause efforts they support. Their additional power lies in the shift in corporate thinking they enable. By demonstrating to companies obsessed with self-interest that doing good is good business, they allow others to expand their definition of self-interest to include the greater good.

We must celebrate this growing number of well-intended corporate initiatives even though these same companies can be accused of mixed motives or double standards. We are in a period of broad transition in which – as a function of genuine dialogue between brands and consumers, heightened awareness of crises through the internet, and a recognition of our interdependence within our global community – companies around the world are waking up to their responsibility as social change agents. This transition may take twenty years to complete before the private sector becomes a third pillar of social change in addition to government and philanthropy, but it has begun.

By celebrating the good works of brands we encourage them and others to do the same. As we support the success of those initiatives, these brands can do more to shift the products and services into comprehensive alignment with their core values. Only then will we see the emergence of many more companies who have successfully married profit and purpose, and only then can we realistically demand that all brands do the same.

Do you agree that we should focus on positive brand behavior to enable others to do the same? Or should we take all brands to task for any behavior that has a negative impact right now?

81 Comments

Your email address will not be published. Required fields are marked *

  1. Well presented and articulated. Thank you!

    Susan McPherson
    SVP
    Fenton

    1. A pleasure, Susan. I hope all is well. Simon

    2. Welcome to We First! When you consider Wikileaks, protests in Egypt, the
      Pepsi Refresh Project, and the online outcry against the BP oil spill in the
      Gulf of Mexico, it’s easy to see how influential social technology is
      becoming in our political, business, social and personal lives.

      The We First site will feature:
      • The latest social technologies across mobile, social, and gaming
      platforms.
      • Creative uses of social media by business, non-profits and government.
      • Fresh strategies for how companies use social media to build brand
      communities, profits and positive impact.
      • Step-by-step plans for how to use emerging technologies to maximize your
      return on investment.

      So click NOW and check out our new We First Website!
      [2]www.wefirstbranding.com
      Links:
      2. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=66db3054e0&e=bef0a7c9ae

      You can also PRE-ORDER copies of We First at [3]www.wefirstbook.com for
      yourself and others interested in this message. It explains how brands and
      consumers use social media to build communities, profits and a better world.
      Links:
      3. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=70e5cc05ac&e=bef0a7c9ae

      Thanks in advance for joining the We First community and we look forward to
      collaborating.

      In friendship,

      [4]Simon Mainwaring
      Founder/CEO We First
      Links:
      4. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=15c26e6fae&e=bef0a7c9ae

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.

      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      What people are saying about We First “In the most important business book
      since Freakonomics, Simon Mainwaring’s transformational opus illustrates
      that doing good and doing well go hand-in-hand for 21st century
      corporations. A groundbreaking approach to marketing, We First teaches
      brands how to tap into a world of 600 million friends and billions of daily
      personal news feeds by making an impact one person at a time.” _Jay Samit_
      Former EVP Sony Corporation of America

      “Few understand the power of brands and consumers better than Simon
      Mainwaring. In We First he presents a truly compelling vision of how to
      transform that power to the benefit of society and the good of
      capitalism.” Jeff Jarvis
      Author of What Would Google Do?

      “We First is a critical resource for corporate leaders and will inspire
      consumers, individually and collectively, to recognize their inherent
      strength. It is an invaluable blueprint for building this new societal
      structure we so urgently need.” Philip Seib Professor & Director, Center
      on Public Diplomacy,
      USC Annenberg School

      “We First is as prescient as it is visionary – a must read for marketers and
      consumers intent on creating a prosperous future for all.” Rishad
      Tobaccowala
      Chief Strategy & Innovation Officer for VivaKi, Publicis Groupe

      “Mainwaring is an inspiring leader that truly understands the dynamics in
      play in the new world of business, online consumer behavior, and how they
      can collaborate to rethink and rework paths to true global renewal.” _Brian
      Solis Author of _Engage
      Did someone forward this to you?
      [5]Subscribe here.
      Links:
      5. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [6]Unsubscribe instantly.
      [7]Become a fan on Facebook [8]Follow We First on Twitter [9]Connect with We
      First on Linked In
      [10]Subscribe | [11]Unsubscribe | [12]Privacy Policy | [13]Forward this
      email
      Copyright © 2011 We First
      Links:
      6. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=6771364031
      7. http://wefirstbranding.us2.list-manage1.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=1472db563d&e=bef0a7c9ae
      8. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=c906b4582d&e=bef0a7c9ae
      9. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=a7666bcd88&e=bef0a7c9ae
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=6771364031
      12. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=26f98278aa&e=bef0a7c9ae
      13. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=6771364031&e=bef0a7c9ae

      Sent to : [14]unsubscribe | [15]update profile | [16]forward to a
      friend
      Links:
      14. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=6771364031
      15. http://wefirstbranding.us2.list-manage2.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae
      16. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=6771364031&e=bef0a7c9ae

      Email Marketing Powered by MailChimp
      http://www.mailchimp.com/monkey-rewards/?aid=c2c11b3d1aa1cbebf73b8730a&afl=1

    3. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=76f4f7ad1e&e=bef0a7c9ae

      We First book launch

      Hello!
      Simon here. I hope all is well. I’m really excited this month because, after
      three years of work, the launch of the We First book is only four weeks
      away. So I wanted to explain a little about why I wrote We First and its
      purpose.

      We First is not an idea anyone can own. It exists in the collective and is
      merely there to serve as a platform on which to celebrate all those people
      who are making an effort to serve the interests of others as well as
      themselves. These include brands doing CSR initiatives or cause marketing,
      non-profits and foundations, social entrepreneurs, government and NGO
      efforts, and every regular person that is consciously thinking about the
      social impact of what they buy or sell every day.

      My hope with the book is that we can all work together to shift the
      conversation in the private sector about the responsibility that we all have
      to contribute to building a better world. Obviously, launching a book is a
      community effort and I’ll be looking for your help in the next month to
      amplify the We First message so we can convert this conversation into
      substantive change.

      It’s my firm belief that if we make enough noise we’ll look back in five
      years time and see a dramatic change in the way companies and customers work
      together to scale positive social change.

      I invite you to preorder your copy of [2]We First now at wefirstbook.com.
      Here are a few things that you will get out of it.
      Links:
      2. http://www.wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

      • How to shift our thinking and behavior to better serve the interests of
      others and ourselves.
      • How brands and customers work together to have a positive impact through
      the things we buy every day.
      • How companies can make money from social media by building communities
      that drive profits.
      • How customers can think and act in ways that is both good for them and the
      planet.
      • How companies and customers integrate purpose into profit to create change
      that is sustainable.
      • How we reengineer the way we do business to leave a better world for our
      kids.

      As you can see, We First is perfect for you, your boss or colleague,
      marketing specialists, a graduating student, a mom and anyone who
      contributes or works with causes and non-profits. I so appreciate your help
      in sharing the message. Together we can improve the lives of millions of
      others and our own.

      We First book tour and Broadcastr

      Over the next few weeks I’ll be traveling a lot talking about the We First
      message. One of the ways I’ll stay in touch is by using Broadcastr, a great
      new app that lets you geo-tag audio about what you’re up to and then share
      it across social networks. The app also lets you take a walk around while
      stories about your surroundings stream into your headphones automatically
      based on your GPS location. So it makes social media hyper local. Look out
      for these tweets and check out Broadcastr for yourself as it’s a great tool
      for brands and regular people to enjoy. Here’s where you can download the
      app for free and a link to listen to my book tour updates:

      Download the free app for iPhone here:
      http://itunes.apple.com/us/app/broadcastr/id423169367?mt=8&ls=1&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      And for Android here:
      [4]https://market.android.com/details?id=com.electricliterature.broadcastr&f&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      eature=search_result
      Or visit this link to hear Simon’s updates on the Web:
      http://beta.broadcastr.com/Echo.html?author=SimonMainwaring&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      Links:
      4. https://market.android.com/details?id=com.electricliterature.broadcastr&feature=search_result&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

      Using social media to build your brand

      Social media allows you and your community to work together to help build
      your brand, increase your profits, and have a positive impact in the world.
      But this can only be done if you build a genuine relationship with your
      community through authentic and consistent engagement. With that in mind,
      let’s look at a few insider tips specific to two popular platforms, Facebook
      and Twitter.

      _Top five Don’ts for Facebook:_
      1. Don’t participate if you do not intend to invest time and energy into
      long-term relationships with your fans.
      2. Don’t participate if you are not willing or capable of moderating the
      conversations you start on a daily basis.
      3. Don’t measure success by the number of fans or followers you have, but
      rather, how deeply they are engaged.
      4. Don’t treat social media like direct mail where you simply talk about
      yourself tirelessly in shorter sound bites.
      5. When you make a mistake, don’t get defensive or self-righteous, but
      rather, accept responsibility, apologize and do what you can to make up for
      it.

      _Top 5 Dos for Facebook_
      1. Do bring consistent creativity to your Facebook ‘Like’ page to inspire
      engagement.
      2. Do respond to negative comments in order to turn a brand critic into a
      brand advocate.
      3. Do recognize your brand loyalists and reach out to them to build them
      into brand ambassadors.
      4. Do keep up to date with the latest applications and plug-ins that add new
      dimension to your ‘Like’ page.
      5. Do recognize that your are effectively bidding for people’s attention in
      an overcrowded marketplace and that their time deserves to be rewarded.

      _Top 5 Don’ts for Twitter_
      1. Don’t buy followers. It’s a waste of time and money.
      2. Don’t spam your audience with constant messages about yourself.
      3. Don’t forget to bring some humor and wit to your communications so that
      people want to read what you share.
      4. Don’t forget to retweet what your followers share.
      5. Don’t forget to be interesting. You must demonstrate your passion for
      your topic.

      _Top 5 Do’s for Twitter_
      1. Do engage with a follower when they reach out to you with a question or
      information.
      2. Do post between eight and ten times a day and spend the rest of your time
      on engagement.
      3. Do share photos, video links and text messages to inspire interest.
      4. Do stay consistently engaged to avoid community attrition.
      5. Do monitor your tone carefully, because it only takes 140 characters to
      undo all your good work.

      Overarching all these pointers is a necessity for your brand to be clearly
      defined, to know its core values, and to demonstrate those consistently.
      Social media tools are not an end in themselves, but rather another way to
      connect with people emotionally to generate word of mouth advertising. If
      your brand is clearly defined and your core values consistently on display,
      your community will reward your engagement by promoting your brand for you.

      Thanks for being a part of the We First community and I hope you enjoyed the
      newsletter. Look out for a big announcement in next month’s issue!

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.

      Did someone forward this to you?
      [6]Subscribe here.
      Links:
      6. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [7]unsubscribe instantly.
      [8]Become a fan on Facebook | [9]Follow We First on Twitter | [10]Connect
      with We First on Linked In
      [11]Subscribe | [12]Unsubscribe | [13]Privacy Policy | [14]Forward this
      email
      Copyright © 2011 We First
      Links:
      7. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=76f4f7ad1e
      8. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      9. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      11. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      12. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=76f4f7ad1e
      13. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      14. http://us2.forward-to-friend1.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=76f4f7ad1e&e=bef0a7c9ae

    4. Hi,

      We First is inviting you to join Facebook.

      Once you join, you’ll be able to connect with the We First Page, along with people you care about and other things that interest you.

      Thanks,
      We First

      To sign up for Facebook, follow the link below:
      http://www.facebook.com/p.php?i=1387617722&k=Z3M266P3W3TF6BD1SF2ZYTTPS3IB34ZEWPDWE&r&oid=152799671435098

      You are receiving this email from We First. We First has sent you this message through Facebook. If you no longer want to receive messages through Facebook, click the link below.
      http://www.facebook.com/o.php?k=4f2e0b&u=100002446805309&mid=434c6bcG5af3a251893dG70cfG7c
      Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

    5. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=bef0a7c9ae

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First':
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=952bfa7746
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=952bfa7746
      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=bef0a7c9ae

    6. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=bef0a7c9ae

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First':
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=952bfa7746
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=952bfa7746
      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=bef0a7c9ae

    7. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=bef0a7c9ae

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First':
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=952bfa7746
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=952bfa7746
      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=bef0a7c9ae

    8. Hi everyone!

      It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

      If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

      There are many benefits to buying this book today:
      1. If you’re part of a company, you will learn how to use social technology to drive profits.
      2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
      3. And, everyone will learn how to use social media to build a world we want to live in.

      Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

      We can’t thank you enough for your support, it means a lot.

      ==============================================
      Unsubscribe from this list:
      http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=9a69e6ab24

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=9a69e6ab24&e=bef0a7c9ae

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae

    9. Hi Everyone!

      I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

      My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

      So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

      We so appreciate your support, it means a lot. 

      – Simon Mainwaring

      ==============================================
      Unsubscribe from this list:
      http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=f8453a109b

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=f8453a109b&e=bef0a7c9ae

      Update your profile:
      http://wefirstbranding.us2.list-manage1.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae

    10. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=d32cacc983&e=bef0a7c9ae

      We First Hits the Bestseller Lists

      I wanted to thank everyone for their support in the launch of We First. We
      are so excited that the message is resonating and that it is contributing to
      the conversation that is changing the role of brands and the private sector.
      Here’s how We First fared on the bestseller lists:

      #4 on the New York Times Advice/How To bestseller list

      #5 on the New York Time Hardcover Business bestseller list

      #2 on the Wall Street Journal Business bestseller list

      #4 on the USA Today bestseller list
      …as well as being a #1 bestseller on Amazon and Barnes and Noble.

      Finally, last week, Amazon named We First as one of the Top Ten Business
      Books of 2011 so far.

      This would not have been possible without all your support and from everyone
      here at We First, a huge thank you.

      _We First on Non-profits:_ One of the themes that We First explores is how
      non-profits can become more effective marketers to help further the
      important work they do. Here are a few thoughts on some of the challenges
      that non-profits face.

      Understandably, social media has been hailed by many non-profits as a
      critical tool to help them fund-raise and do their valuable work more
      effectively. Success stories like fund-raising for victims of the Haiti
      earthquake and Japanese tsunami victims are proof of the ease with which
      non-profits can now make people aware of a crisis and allow them to
      contribute to the urgent needs of others. But there can also be a downside,
      one that non-profits must be aware of if they hope to leverage social media
      to their advantage.

      The ability of a non-profit to use social media to build a dialogue with its
      community forces it to define itself in ways that often weren’t necessary
      before. The fact that non-profits can now market to consumers in ways
      normally reserved for for-profit brands means that they must become more
      effective marketers. These new expectations include the following:

      _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
      be most effective as marketers they need to define themselves within the
      cause category that they work in. There needs to be a unique point of view
      on the cause itself so that one non-profit can distinguish itself from
      others working in the same cause category.

      _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
      need to fund-raise. Yet with staffing and resources spread often spread so
      thin, it’s difficult to have enough employees to engage with your community
      on an real-time basis as well as do the meaningful work that’s required in
      the field. Yet this is necessary if a non-profit hopes to sustain an active
      and engaged online community.

      _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
      for-profit companies, but for that to happen non-profits must to be able to
      make their case as to the value of the partnership to the for-profit brand.
      Too often, non-profits pitch themselves on the basis of the cause that they
      are supporting alone. But as with any pitch situation, the offering must be
      framed in terms of the needs of your potential client – in this case the
      for-profit brand.

      _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
      any time, especially after a series of natural disasters as we just saw with
      Haiti, Pakistan, and Japan. While social media gives non-profits the ability
      to engage with their community more easily, they must become more creative
      in their strategies and messaging to sustain their interest and support
      through a series of natural disasters.

      _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
      the marketplace with all the resources that it possesses. It’s even more
      difficult for a non-profit with its limited resources. Yet the non-profit
      world must become increasingly tech-savvy so that they know how their
      donor-base is relating with each other and what tools are most appropriate
      to help them reach their goals.

      The challenges that social media presents to non-profits are as daunting as
      they are for for-profit companies. The ability to connect with people so
      easily brings with it the expectation of constant engagement and sustained
      results. As such, it’s critical for non-profits to add to their skill sets
      and become effective storytellers fascinated with emerging technologies. We
      First was written to help non-profits do this by laying out a step-by-step
      action plan for how brands use social media to build their communities,
      drive their fund-raising, and help build a better world.

      _Featured reviews of We First:_
      [2]Social Media Drives Social Change and the We First Community
      Links:
      2.

      By Melissa Rowley
      [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
      World
      Links:
      3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      By Beth Kanter

      _Featured guest posts:_
      [4]Four reasons we must re-engineer market capitalism [5]10 actions
      consumers can take to reinvent capitalism
      Links:
      4.
      5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      Did someone forward this to you?
      [10]Subscribe here.
      Links:
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [11]unsubscribe instantly.
      [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
      with We First on Linked In
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=d32cacc983
      12. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      15. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      16. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=d32cacc983
      17. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      18. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=d32cacc983&e=bef0a7c9ae

    11. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=bef0a7c9ae
      We First Hits the Bestseller Lists

      I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

      #4 on the New York Times Advice/How To bestseller list

      #5 on the New York Time Hardcover Business bestseller list

      #2 on the Wall Street Journal Business bestseller list

      #4 on the USA Today bestseller list
      …as well as being a #1 bestseller on Amazon and Barnes and Noble.

      Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

      This would not have been possible without all your support and from everyone
      here at We First, a huge thank you.

      _We First on Non-profits:_ One of the themes that We First explores is how
      non-profits can become more effective marketers to help further the
      important work they do. Here are a few thoughts on some of the challenges
      that non-profits face.

      Understandably, social media has been hailed by many non-profits as a
      critical tool to help them fund-raise and do their valuable work more
      effectively. Success stories like fund-raising for victims of the Haiti
      earthquake and Japanese tsunami victims are proof of the ease with which
      non-profits can now make people aware of a crisis and allow them to
      contribute to the urgent needs of others. But there can also be a downside,
      one that non-profits must be aware of if they hope to leverage social media
      to their advantage.

      The ability of a non-profit to use social media to build a dialogue with its
      community forces it to define itself in ways that often weren’t necessary
      before. The fact that non-profits can now market to consumers in ways
      normally reserved for for-profit brands means that they must become more
      effective marketers. These new expectations include the following:

      _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
      be most effective as marketers they need to define themselves within the
      cause category that they work in. There needs to be a unique point of view
      on the cause itself so that one non-profit can distinguish itself from
      others working in the same cause category.

      _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
      need to fund-raise. Yet with staffing and resources spread often spread so
      thin, it’s difficult to have enough employees to engage with your community
      on an real-time basis as well as do the meaningful work that’s required in
      the field. Yet this is necessary if a non-profit hopes to sustain an active
      and engaged online community.

      _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
      for-profit companies, but for that to happen non-profits must to be able to
      make their case as to the value of the partnership to the for-profit brand.
      Too often, non-profits pitch themselves on the basis of the cause that they
      are supporting alone. But as with any pitch situation, the offering must be
      framed in terms of the needs of your potential client – in this case the
      for-profit brand.

      _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
      any time, especially after a series of natural disasters as we just saw with
      Haiti, Pakistan, and Japan. While social media gives non-profits the ability
      to engage with their community more easily, they must become more creative
      in their strategies and messaging to sustain their interest and support
      through a series of natural disasters.

      _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
      the marketplace with all the resources that it possesses. It’s even more
      difficult for a non-profit with its limited resources. Yet the non-profit
      world must become increasingly tech-savvy so that they know how their
      donor-base is relating with each other and what tools are most appropriate
      to help them reach their goals.

      The challenges that social media presents to non-profits are as daunting as
      they are for for-profit companies. The ability to connect with people so
      easily brings with it the expectation of constant engagement and sustained
      results. As such, it’s critical for non-profits to add to their skill sets
      and become effective storytellers fascinated with emerging technologies. We
      First was written to help non-profits do this by laying out a step-by-step
      action plan for how brands use social media to build their communities,
      drive their fund-raising, and help build a better world.

      _Featured reviews of We First:_
      [2]Social Media Drives Social Change and the We First Community
      Links:
      2.

      By Melissa Rowley
      [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
      World
      Links:
      3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      By Beth Kanter

      _Featured guest posts:_
      [4]Four reasons we must re-engineer market capitalism [5]10 actions
      consumers can take to reinvent capitalism
      Links:
      4.
      5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      Did someone forward this to you?
      [10]Subscribe here.
      Links:
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [11]unsubscribe instantly.
      [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
      with We First on Linked In
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=dda31996e4
      12. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      15. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      16. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=dda31996e4
      17. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      18. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=bef0a7c9ae

    12. =======================================
      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=0408488d93849a5f92d6ca42ff02d014&mid=4febcd7G5af3a251893dG0G46 =======================================

      Hi,

      The following person invited you to be their friend on Facebook:

      Simon Mainwaring (Invite sent: May 11, 2011)

      Facebook is a great place to keep in touch with friends, post photos, videos and create events. But first you need to join! Sign up today to create a profile and connect with the people you know.
      Thanks,
      The Facebook Team

      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=0408488d93849a5f92d6ca42ff02d014&mid=4febcd7G5af3a251893dG0G46
      =======================================
      The message was sent to If you don’t want to receive these emails from Facebook in the future, please follow the link below to unsubscribe. http://www.facebook.com/o.php?k=4f2e0b&u=100002446805309&mid=4febcd7G5af3a251893dG0G46 Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

    13. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=eb453d80f3&e=bef0a7c9ae
      Special announcement from We First!

      The first ever
      We First Social Branding Seminar!

      We are super excited to announce the first We First Social Branding Seminar to be held in Los Angeles, in February 2012. This two day training event with Simon Mainwaring has been specifically designed to enable Fortune 500 brands, non-profits, social entrepreneurs, starts-ups and personal brands to master both brand storytelling and social technology to build their profits and positive impact. Check out the [2]Social Branding Seminar registration page now for information and to sign up for our special early bird ticket price.
      Links:
      2. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      At the seminar, you’ll learn:
      * How to DEFINE YOUR BRAND – its Purpose, Manifesto and Vision.
      * How to create a BRAND IDENTITY that’s authentic and stands out from the crowd.
      * How to craft a MARKETING CAMPAIGN that builds a loyal community.
      * Where to start with SOCIAL MEDIA and what TOOLS to use.
      * Social media STRATEGIES AND TACTICS to achieve your business goals.
      * How to MAINTAIN YOUR COMMUNITY and inspire them to build your business.

      Places are limited so register now at [3]www.wefirstseminar.com.
      Links:
      3. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      Take the We First Survey & Win!

      As you know, the mission of We First is to help companies use social media
      to bring their purpose to life in ways that create profit and positive
      social impact. As we’re preparing the content of the [4]We First Social
      Branding Seminar, we’d wanted to give you the chance to tell us what you
      need most.
      Links:
      4. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      That’s why we’ve prepared a [5]survey about the challenges you face are
      facing building your business and online community. If you haven’t taken it
      yet, just click the link below and tell us what you need to know about
      branding and social media. To say thanks for your time and input, we’ll send
      you a free brand training video as soon as you finish the last question.
      Links:
      5. http://www.wefirstsurvey.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      Plus, you’ll be entered into a drawing where you could win one of four $50
      Amazon gift cards.

      To take the We First survey now, click here: [6]http://www.WeFirstSurvey.com
      Links:
      6. http://www.wefirstsurvey.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      Current Events Links

      _Occupy Wall Street:_ As the movement spread throughout the country and
      around the world, it’s yet another example of how social media is being used
      to driven citizen and customer engagement. Only this time, the targets are
      Wall Street and corporations.
      [7]Click here to view
      Links:
      7.

      _Steve Jobs:_ The tech world and beyond are mourning the loss of the genius
      and inspiration that was Steve Jobs. Yet Apple has invested in fascinating
      ways to perpetuate his impact and leadership style.
      [8]Click here to view
      Links:
      8.

      _Banks:_ A struggling economy and consumer distrust are simply adding the
      mounting challenges faced by institutions like Bank of America.
      [9]Click here to view
      Links:
      9.

      _Social Good:_ From shared values to cancer curing mobile apps, the social
      good space is changing at a blistering and inspiring pace.
      [10]Click here to view
      Links:
      10.

      _Facebook:_ The f8 Conference saw the introductions of new tools like
      Timeline and Ticker that will transform the way both brands and their
      customers relate with each other.
      [11]Click here to view
      Links:
      11.

      [12]www.wefirstbranding.com/opt-in
      Links:
      12. http://www.wefirstbranding.com/opt-in?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      To the We First Community:

      Firstly, thanks so much for your ongoing support of We First. It’s an
      exciting time for us as we expand to provide branding support beyond the
      book itself. Part of these changes involves improving the tools we use to
      interact with our community, and we’re switching to a new email service that
      will allow us to give you even more free content! The last thing we want to
      do is annoy anyone, so as we move over to this new email service, we’re
      asking you to opt-in to continue to receive our free newsletters, content,
      training videos and announcements. As ever, we’ll ensure these materials are
      of the highest value to you and you can unsubscribe at any time.

      We look forward to sharing more great stuff so click here to opt-in. It will
      only take a sec.

      Thanks,
      Simon
      Founder, We First
      [13]Twitter4 [14]facebook [15]Linked in [16]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      15. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      16. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      Did someone forward this to you?
      [17]Subscribe here.
      Links:
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [18]unsubscribe instantly.
      [19]Become a fan on Facebook | [20]Follow We First on Twitter | [21]Connect
      with We First on Linked In
      [22]Subscribe | [23]Unsubscribe | [24]Privacy Policy | [25]Forward this
      email
      Copyright © 2011 We First
      Links:
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=eb453d80f3
      19. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      20. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      21. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      22. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      23. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=eb453d80f3
      24. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      25. http://us2.forward-to-friend2.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=eb453d80f3&e=bef0a7c9ae

    14. Hi,

      Simon here. I noticed you hadn’t had a chance yet to confirm that you want to stay on our list to receive our free branding and social media newsletters, video content and training. So I’m just checking in because I’d love to stay connected as part of the We First community. Please take a few seconds to join to our new email service by visiting http://wefirstbranding.com/opt-in Plus, as soon as you register, you’ll get a new FREE BRANDING TRAINING VIDEO.
      “Why are you asking me to do this, Simon?” Good question! Thanks to everyone’s amazing support for the book, We First has grown and we needed to change how we connect with people and that means we need a new email provider. So rather than lose contact, we had to ask you to stay connected. That way we can continue to share the best and latest information, content and training around branding, social media and purposeful brand engagement. Plus by asking you to join, we make sure we don’t annoy anyone with emails they don’t want.
      So go to http://wefirstbranding.com/opt-in to stay connected and thanks for your time. And remember, you can unsubscribe whenever you want.
      Thanks and really hope all is well,

      Simon

      Founder, We First
      ==============================================
      You got into this newsletter list by filling the top form on wefirst.com.
      Unsubscribe from this list: http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=34b46c8945
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=34b46c8945&e=bef0a7c9ae

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae

    15. =======================================
      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=90945f6effcccbebeaa80c0feb90f3ca&mid=5136501G5af3a251893dG0G46 =======================================

      Hi,

      The following person invited you to be their friend on Facebook:

      Simon Mainwaring (Invite sent: May 11, 2011)

      Facebook is a great place to keep in touch with friends, post photos, videos and create events. But first you need to join! Sign up today to create a profile and connect with the people you know.
      Thanks,
      The Facebook Team

      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=90945f6effcccbebeaa80c0feb90f3ca&mid=5136501G5af3a251893dG0G46
      =======================================
      The message was sent to If you don’t want to receive these emails from Facebook in the future, please follow the link below to unsubscribe. http://www.facebook.com/o.php?k=4f2e0b&u=100002446805309&mid=5136501G5af3a251893dG0G46 Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

    16. Hi Devin,

      Simon here from We First.

      First of all, thanks for being a part of the We First community. It’s not something we take for granted and we recognize that, like us, you’re passionate about building businesses that create a better world. That’s why we wanted to make sure that you’re among the first to hear about the first ever [1]We First Social Branding Seminar. Registration has just started and places are limited.
      Links:
      1. https://wut89066.infusionsoft.com/app/linkClick/156/371bab5b2a7fd9bc/0/e20f18f2c14594ab?utm_source=We+First+Newsletter&utm_campaign=5684c9c9e3-SMC_FEB11_8_2011&utm_medium=email
      So we’d love you to join us February 1st and 2nd, 2012 for a 2-day live training seminar in Los Angeles. The event is designed to ensure that you master brand storytelling and social technology specific to your business so that you can build your brand, its community and have the positive impact you want.
      After this training experience, you’ll walk away with:
      * How to DEFINE YOUR BRAND, its MESSAGE and its PURPOSE to resonate with customers
      * How to ARCHITECT A COMMUNITY that builds your business with you
      * How to MARKET YOUR BRAND to inspire customer goodwill, loyalty and profits
      * Where to start with SOCIAL MEDIA, what TOOLS to use and how to INTEGRATE
      THEM
      * What social media STRATEGIES and TACTICS will achieve your business
      goals based on BEST PRACTICES, CASE STUDIES and ROI
      * How to SELL YOUR SOCIAL MEDIA PLAN to leadership, employees and
      customers
      * How to MAINTAIN AND GROW YOUR COMMUNITY while keeping up with new
      technology

      Right now, we are offering a special early bird registration price of $1997
      only through the end of November. Just visit [2]www.wefirstseminar.com to
      register now. It’s going to be great fun. Plus, when you purchase your
      registration, you get an extra ticket to invite a non-profit colleague. That
      way, you’re contributing to a better world just by attending.
      Links:
      2. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=5684c9c9e3-SMC_FEB11_8_2011&utm_medium=email

      See you there!

      Simon, Founder, We First

      PS. I wanted to share this 5-minute training video with you as a thank you
      and a tiny preview of what’s in store for you at the seminar. Enjoy!

      Sent to — [3]why did I get this?
      [4]unsubscribe from this list | [5]update subscription preferences
      We First · 1223 Wilshire Blvd. · #1730 · Santa Monica, California 90403-5400
      Links:
      3. http://wefirstbranding.us2.list-manage.com/about?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=5684c9c9e3
      4. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=5684c9c9e3
      5. http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae

    17. For some reason, everyone got called “Devin.” Although it’s a lovely name, we’re fixing it. Thanks for understanding.
      Simon aka. Devin ☺

      ==============================================
      You are receiving this email, because you subscribed to the We First email list.
      Unsubscribe from this list: http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=fc96fc6e01
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

    18. 2012 is hurtling towards us already. Hard to believe, right?

      If one thing is going determine the success of your company or brand next year, it’s how you master social business. That’s not just my opinion. It’s all around us.

      That’s why we’re doing the [1]We First Social Branding Seminar. To provide you with a practical and actionable [2]SOCIAL BRANDING BLUEPRINT specific to your business that ensures your success next year. And now, two world-class experts are joining the event.
      Links:
      1. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email 2. http://wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
      [3]Carol Cone is the Global Vice Chairman of Edelman Business + Social Purpose. No one understands how to reach next year’s customer better than Carol. No one has deeper research into where business is headed. Links:
      3. http://www.edelman.com/news/ShowOne.asp?ID=242&utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
      [4]Robert Tercek is one of the world’s most polific creators of breakthrough interactive content, having held executive leadership positions at OWN: The Oprah Winfrey Network, Sony Pictures Entertainment and MTV: Music Television. He’s a sought after around the globe for his insights into where
      media and marketing is headed.
      Links:
      4. http://roberttercek.com/biography?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email

      Make no mistake. This seminar is a two-day, deep dive into real-world case
      studies, best practices and bottom line benefits of the world’s smartest
      brands.

      Plus _every attendee gets an extra ticket to invite his or her favorite
      non-profit for free_.

      I’m sharing this now because _early bird pricing is ending,_ and I don’t
      want you to miss out.

      Go to [5]WeFirstSeminar.com now for information and to register.
      Links:
      5. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email

      I hope Thanksgiving was great and here’s to your success next year.

      Simon

      PS: In case you missed it, here’s a quick free video that gives insight into
      the training.

      [6]
      Links:
      6. http://www.wefirstbranding.com/communityarchitect?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email

      Sent to — [7]why did I get this?
      [8]unsubscribe from this list | [9]update subscription preferences
      We First · 1223 Wilshire Blvd. · #1730 · Santa Monica, California 90403-5400
      Links:
      7. http://wefirstbranding.us2.list-manage.com/about?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=4291bd83a2
      8. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=4291bd83a2
      9. http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae

    19. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=7307289dcb&e=bef0a7c9ae
      Happy Holidays from everyone at We First

      We can’t thank you enough for the support, friendship and feedback this year. The book’s launch and reception was a success, and that gave us a chance to share ideas that will hopefully improve the lives of others. So consider yourself royally hugged (Aussie expression) and we hope you have a restorative break and a fantastic New Year’s celebration.

      How your brand succeeds in 2012

      The purpose of the [2]We First Social Branding Seminar is to provide training and insights critical to your success in 2012. This includes mastery of brand storytelling and social technology so that you walk out with a Social Branding Blueprint specific to your business that you can act on. That way you can architect a community that builds your business with you. So [3]register now to save and get an extra ticket to invite your favorite non-profit for free.
      Links:
      2. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email 3. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Three Exciting Sponsors for the We First Seminar

      We First is grateful for the support of three great sponsors for the We
      First Seminar, each of which plays a critical role in building a company’s
      brand, profit and positive impact.

      Causecast
      Causecast: Causecast offers an engaging, web-based solution that’s a
      one-stop platform to engage your workforce in innovative volunteering and
      giving programs. Managed with a simple, secure website, you can
      automatically track, reward, and communicate your company’s collective
      impact to staff, customers, and investors. Coordinated disaster response
      campaigns, integrated social media and game mechanics are all leveraged in
      the most advanced system of its kind. Causecast’s mission is to create an
      ecosystem where every company engages their employees and customers to
      contribute to the greater good. To find out how you can participate,
      [4]click here.
      Links:
      4. http://causecast.org?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Socialvibe
      SocialVibe: SocialVibe provides the most effective and measurable form of
      brand marketing today with engagement ads. The world’s leading brands can
      engage with millions of consumers across top web and mobile properties
      worldwide using a powerful branding medium that surpasses the impact of
      traditional advertising. Consumers share SocialVibe engagements with their
      friends and bring brands into the conversation, inspiring them to make
      contributions to causes customers care about. For more information, [5]click
      here.
      Links:
      5. http://www.socialvibe.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      HP
      HP: HP Graphic Arts provides commercial, industrial and large format
      printers for designers, architects, engineers, and print service providers.
      The HP Graphic Arts Solutions enable Print Service Providers and Design
      Professionals to develop new digital applications for the creation, printing
      and distribution of postage stamps to building wraps, and everything in
      between. To discover all that HP Graphic Arts can do, [6]click here.
      Links:
      6. http://h10088.www1.hp.com/cda/gap/display/main/index.jsp?zn=gap&cp=20000_4041_100&jumpid=ex_r11400_us/en/ga/IPG/_ps_g_hpgraphicarts/GraphicArtsPhrase&k_clickid=AMS%7C41a2e015-42a1-3748-8a3e-000040e2ae09&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Two world-class additions to the We First Social Branding Seminar line-up

      At We First, we believe we are smarter and more effective when we work
      together. That’s why we’re so excited to announce that two world-class
      experts in the fields of research, consumer behavior, cause marketing, new
      media and customer engagement will be joining us.

      Carol Cone Carol Cone is the Global Vice-Chair at Edelmen for Business and
      Social Purpose. From 1980–2010 she was the Founder, CEO and Chairman of
      Cone, Inc., recognized as the nation’s leading cause-branding consultancy.
      In her new leadership position at Edelman, the world’s largest PR firm, she
      provides strategic counsel to clients on the development of purpose, social
      issues and public engagement strategies, as well as corporate and brand
      citizenship. Carol has a deep commitment to innovative research with
      consumers, executives and employees. She works with the firm’s leadership to
      apply insights from Edelman’s annual GoodPurpose™ global consumer study and
      its Trust and Health Engagement Barometers to client assignments, reports
      and proprietary methodologies.

      Carol’s recognitions include: 100 Most Influential People in Business
      Ethics, Ethisphere Magazine, 2007; 25 Most Powerful Professionals in the
      Communications Industry, PRWeek, 2007; Changing the Game Award, Advertising
      Women of New York, 2007; Lifetime Achievement Award, PR News, 2005; 50 Most
      Powerful Women in Public Relations, PRWeek; and Entrepreneur of the Year,
      Arthur Young/Venture Magazine.

      We’re incredibly excited to include her expertise at the We First Social
      Branding seminar, and we guarantee you won’t want to miss what she has to
      share for your business.

      Robert Tercek Robert Tercek is the chairman of the Creative Visions
      Foundation, the host of THIS WEEK IN SOCIAL MEDIA, and the former President
      of Digital Media for OWN: The Oprah Winfrey Network. We’ve been associated
      with Robert as a colleague and speaker for many years, always admiring his
      incredible insight and vision as to what we can expect from the future of
      media. Like Carol, he comes with world-class expertise and credentials.

      Robert is Hollywood’s most prolific creator of interactive entertainment. In
      2009, he was named one of the “25 Executives to Watch” by Digital Media
      Wire. Variety has named him one of the “Digital Dozen” most influential
      players in new media. The Industry Standard dubbed him a “TV Anarchist”.

      His 22-year career is marked by achievements which include several
      milestones: the first multichannel television service in Asia (STAR TV in
      1991); the first multiplayer Java games on the Web (Sony, 1997); the first
      interactive game shows on US Television (Sony, 1999); the world’s first
      streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s
      V-Live, 2001); the largest audience for live interactive video events on the
      web (Oprah Winfrey’s 2009 web casts); the most popular free book download in
      history (Suze Orman on Oprah.com, 2009).

      Robert also served in executive leadership roles at major media companies–
      as Senior Vice President of Digital Media at Sony Pictures Entertainment and
      earlier as Creative Director at MTV: Music Television. He also co-founded
      five startup ventures, including 7th Level, Inc that went public in 1993.

      Current Events Links

      Technology:

      _Apple’s Self-Check-Out_
      [7]http://www.psfk.com/2011/12/so-far-so-good-on-apples-self-checkout-system
      -headlines.html
      Links:
      7. http://www.psfk.com/2011/12/so-far-so-good-on-apples-self-checkout-system-headlines.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _Social Folders_
      [8]http://lifehacker.com/5866029/socialfolders-syncs-your-online-social-medi
      a-accounts-with-your-desktop
      Links:
      8. http://lifehacker.com/5866029/socialfolders-syncs-your-online-social-media-accounts-with-your-desktop?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Brands and Social Media:

      _LivingSocial IPO_
      [9]http://www.socialfish.org/2011/10/facebooks-catalogue-of-failures.html
      Links:
      9. http://www.businessinsider.com/livingsocial-delays-ipo-raises-400-million-2011-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _McDonalds Crowdsourcing_
      [10]http://www.psfk.com/2011/12/mcdonalds-crowdsources-short-films-to-promot
      e-mcbites.html
      Links:
      10. http://www.psfk.com/2011/12/mcdonalds-crowdsources-short-films-to-promote-mcbites.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _News Gaming_
      [11]http://www.psfk.com/2011/12/location-aware-app-gamifies-hyperlocal-news-
      reporting-future-of-gaming.html
      Links:
      11. http://www.psfk.com/2011/12/location-aware-app-gamifies-hyperlocal-news-reporting-future-of-gaming.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Social good:

      _Steps to Sustainability_
      [12]http://www.npr.org/blogs/13.7/2011/12/04/143112292/sustainability-in-a-m
      illion-small-steps-real-estate-included?ft=1&f=1057
      Links:
      12. http://www.npr.org/blogs/13.7/2011/12/04/143112292/sustainability-in-a-million-small-steps-real-estate-included?ft=1&f=1057&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _Fighting Global Poverty_
      [13]http://www.huffingtonpost.com/jeffrey-sachs/challenges-at-the-cutting_b_
      1127867.html
      Links:
      13. http://www.huffingtonpost.com/jeffrey-sachs/challenges-at-the-cutting_b_1127867.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Global Economy:

      _Iceland’s Opportunity_
      [14]http://www.psfk.com/2011/12/how-iceland-has-turned-misfortune-into-oppor
      tunity.html
      Links:
      14. http://www.psfk.com/2011/12/how-iceland-has-turned-misfortune-into-opportunity.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _Occupy Aftermath_
      [15]http://buswk.co/vGLsDD
      Links:
      15. http://www.businessweek.com/finance/occupy-wall-street/archives/2011/12/no_tents_no_cameras_no_audience_no_occupy.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      We First Seminar Gives Back

      We First is committed to embodying the values presented in Simon’s book,
      speeches and trainings. Specifically, every facet of our business
      contributes in some way to scaling social change. To that end, every paid
      registration to the We First Social Branding Seminar, comes with a free
      ticket to invite a non-profit guest.

      The goal of this program is to provide the non-profit community important
      training to scale fundraising and branding success, and also ensures that
      each attendee gets to make an important contribution just by attending. So
      register now, choose a favorite non-profit to invite, and access the best
      available training in social branding while making a difference and
      contributing to positive social change.

      [16]Register Now
      [17]Invite a Non-Profit
      Links:
      16. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      17. http://www.wefirstseminar.com/nonprofitregistration?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Marina del Rey Seminar location: the beautiful Marriott Marina del Rey.
      [18]Twitter4 [19]facebook [20]Linked in [21]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      18. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      19. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      20. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      21. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Did someone forward this to you?
      [22]Subscribe here.
      Links:
      22. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [23]unsubscribe instantly.
      [24]Become a fan on Facebook | [25]Follow We First on Twitter | [26]Connect
      with We First on Linked In
      [27]Subscribe | [28]Unsubscribe | [29]Privacy Policy | [30]Forward this
      email
      Copyright © 2011 We First
      Links:
      23. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=7307289dcb
      24. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      25. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      26. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      27. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      28. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=7307289dcb
      29. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      30. http://us2.forward-to-friend1.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=7307289dcb&e=bef0a7c9ae

    20. Hi Disqus.

      Happy new year. I hope you had a great break with your family.

      I just wanted to let you know that the New Year Special for the We First Seminar ends this week. Obviously, I would love you to join us as it will add so much value to your business, but I also want you to get the best price possible.
      So if you go to http://www.wefirstseminar.com right now to register, just enter the code NEWYEAR, and you’ll get 50% off the registration price.
      You’ll still get world-class experts like Carol Cone, Robert Tercek and myself working directly on building your Social Branding Blueprint. Plus you get an extra ticket to invite your favorite non profit for free.
      Consider yourself royally hugged (Aussie expression) and register now so you don’t miss out on this fantastic new year deal.
      Happy New Year!

      Simon
      ==============================================
      You are receiving this email because of your interest in We First.

      Unsubscribe from this list: http://wefirstbranding.us2.list-manage1.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=0606d1eaa2
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=0606d1eaa2&e=bef0a7c9ae

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae

    21. Hi Disqus,

      I wanted to send a quick note to remind you that the New Year Special on the We First Social Branding seminar ends today.
      You get half off just by entering the code NEWYEAR when you register at http://www.wefirstseminar.com.
      Plus you still get an extra ticket to invite your favorite non-profit for free.
      I wanted to remind you because Robert Tercek, Carol Cone and I are really excited to work with you on your Social Branding Blueprint for 2012. So register now and don’t miss the special price.
      Here’s to an amazing 2012!

      Simon
      ==============================================
      You are receiving this email because of your interest in We First.

      Unsubscribe from this list: http://wefirstbranding.us2.list-manage2.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=ff50ae9d6d
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=ff50ae9d6d&e=bef0a7c9ae

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae

    22. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=9324c95d60&e=bef0a7c9ae
      The Social Branding Blueprint

      Social Media Blueprint

      A tough economy is now part of our daily business lives. Meanwhile social technology is changing business models, profit centers and customer engagement. If you want to stay relevant and profitable in this business world, you must master the skills that ensure your brand keeps pace with the marketplace.

      That’s why we’re holding the [2]We First Social Branding Seminar and that’s why we’ve spent months putting together a Social Branding Blueprint. It allows you to fast track this process with world-class expertise and support. The result is an 80+ page blueprint that is an actionable plan for 2012 to build your brand awareness, profits and positive impact. Links:
      2. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      As a preview, here are the 8 Modules we will take you through to ensure your brand is clearly defined and that its story is told the right way to connect
      with customers so that your social media efforts actually build your
      customer community and profits.
      * _New Marketplace:_ Global Economy, Social Technology, Connected
      Customers
      * _Brand Definition:_ Purpose, Storytelling
      * _Brand Personality:_ Listening, Speaking
      * _Brand Alignment:_ Adoption, Integration
      * _Brand Community:_ Partnership, Contribution
      * _Brand Communication:_ Engagement, Measurement
      * _Brand Maintenance:_ Momentum, New Media
      * _Brand Management:_ Leadership, Vision

      What such a blueprint is worth to your business can’t be overstated.
      Especially when you consider the time/dollar cost of trying to do it
      yourself (on top of all your other daily demands!), the benefits of having
      Simon, Carol Cone and Robert Tercek as support, and the money you won’t
      waste on ineffective branding or social media engagement.

      As a special offer to the We First community, if you register by January
      25th with the special code WEFIRST at checkout, you’ll get a free One-on-One
      Intensive (1 hour) with Simon Mainwaring where you’ll work together on your
      specific brand and its challenges. And remember, every registration includes
      an extra ticket so you can invite your favorite non-profit for free.

      Please don’t wait as there are only 20 places left, and this is the last
      week before registrations close. So we look forward to seeing you there and
      building your brand together.
      [3]Click Here to Register
      Links:
      3. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      UN Foundation joins the We First Seminar as a Premier Sponsor

      We First is proud to announce that the UN Foundation has joined us as a
      premier sponsor for our February 1st Social Branding Seminar in California.
      The UN Foundation will be hosting a panel discussion and providing lunch for
      all attendees on day two of the seminar, February 2nd.

      The work of the UN Foundation could not be more important. It takes all
      nations and all sectors to make real progress on the most important and
      far-reaching international challenges. The UN Foundation is an advocate for
      the UN and a platform for connecting people, ideas and resources to help
      solve global problems. It builds partnerships, grows constituencies,
      mobilizes resources and advocates policy changes to support the UN’s work
      for individual and global progress. The main issue areas that the Foundation
      addresses are child health, climate change & energy, sustainable
      development, technology, women and population, and supporting the United
      Nations. Some of the biggest global campaigns that the UN Foundation has
      been involved in include Nothing But Nets, the Measles Initiative, Better
      World Campaign, and Climate Change, amongst others. They are also active in
      youth engagement and efforts to rebuild Haiti. To learn more, [4]click here.
      [5]United Nations Foundation
      Links:
      4. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      5. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Current Events Links

      Technology:

      [6]Google Launches New Site With Resources for the 2012 Presidential
      Election
      Links:
      6. http://mashable.com/2012/01/02/google-launches-new-site-2012-presidential-election?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [7]Are Text Messages Declining Worldwide?
      Links:
      7. http://www.psfk.com/2012/01/are-text-messages-declining-worldwide-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Brands and Social Media:

      [8]3 New Digital Tools for Making Connections
      Links:
      8. http://mashable.com/2012/01/01/digital-tools-making-connections?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [9]The Top Ten Digital Brands of 2011
      Links:
      9. http://www.psfk.com/2012/01/top-ten-digital-brands-of-2011-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Social good:

      [10]The GOOD Microphilanthropy Challenge Wrap-Up
      Links:
      10. http://www.good.is/post/the-good-microphilanthropy-wrapup-pass-it-on?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [11]Facebook Helps Match Kidney Donors And Recipients
      Links:
      11. http://www.huffingtonpost.com/2012/01/01/for-some-in-need-facebook_n_1178645.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Global Economy:

      [12]2012, a Better Year– Unless Europe’s Debt Blows it Up
      Links:
      12. http://www.npr.org/2012/01/01/144477150/2012-a-better-year-unless-europes-debt-blows-it-up?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [13]10 Reasons Why the American Economy is Awesome
      Links:
      13. http://www.businessinsider.com/10-reasons-why-the-american-economy-is-awesome-2011-12?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [14]Wine, Dine and Refine: Intimate Branding Intensive
      Links:
      14. https://wut89066.infusionsoft.com/cart/?product_id=14&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Marina del Rey

      What better way to unwind after the first day of the We First Social
      Branding Seminar than with a fantastic dinner by the water at sunset! Be a
      part of the seminar during the day then join Simon Mainwaring, and our
      special guest speakers, Carol Cone and Robert Tercek, for a private evening
      event that doubles as an Intimate Branding Intensive to troubleshoot your
      brand.

      The stunning Café del Rey is just a 10-minute walk from the Marina del Rey
      Marriott and the dinner starts at 6pm on February 1st.

      Unfortunately the private dining room only accommodates 40 guests so book
      your place right away. We look forward to raising a glass to your success!

      Your ticket includes:
      * Sunset Welcome with complimentary wine and beer selections from 6:00 –
      6:30pm
      * Gourmet 3-course meal in private dining room with gorgeous Marina views
      * Personal access to Simon Mainwaring, Carol Cone and Robert Tercek
      * New friends and acquaintances with whom to share and refine your brand’s
      story.

      Date: February 1st, 6pm
      Address: 4451 Admiralty Way, Marina Del Rey
      Price: $200
      Limit: 40 guests

      [15]Click here to complete your registration
      Marina del Rey
      [16]Twitter4 [17]facebook [18]Linked in [19]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      15. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      16. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      17. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      18. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      19. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Did someone forward this to you?
      [20]Subscribe here.
      Links:
      20. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [21]unsubscribe instantly.
      [22]Become a fan on Facebook | [23]Follow We First on Twitter | [24]Connect
      with We First on Linked In
      [25]Subscribe | [26]Unsubscribe | [27]Privacy Policy | [28]Forward this
      email
      Copyright © 2011 We First
      Links:
      21. http://wefirstbranding.us2.list-manage1.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=9324c95d60
      22. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      23. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      24. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      25. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      26. http://wefirstbranding.us2.list-manage1.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=9324c95d60
      27. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      28. http://us2.forward-to-friend2.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=9324c95d60&e=bef0a7c9ae

    23. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=f760952f58&e=bef0a7c9ae
      Thanks to you, the We First Social Branding Seminar was a success!

      On February 1st and 2nd, the first We First Social Branding Seminar brought together 142 brands for a 2-day workshop that took each company from brand definition, through storytelling, to social media rollout and leadership for the future. It turned out to be an amazing event, and we appreciate all the support of our community.

      Thanks to the wonderful sponsors and attendees, the event supported over 40 non-profits whose important work addresses everything from cancer research to ocean clean up to child literacy. These organizations were able to join the We First Social Branding Seminar free of charge and participate in the social branding blueprint and training process.

      The fantastic sponsors included the United Nations Foundation, Causecast, HP, SocialVibe, Radian6, CSRWire, PRNewsire, Social Media Monthly, GOOD magazine, Project 7 and Chico Bags.

      To check out some pictures from the event [2]click here. It seems this time, 142 was a magic number. Join us next time to be a part of the magic at the
      next event.
      Links:
      2. http://simonmainwaring.com/future/pics-from-the-we-first-social-branding-seminar?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Why the Future looks very bright for Facebook

      The Facebook IPO is set to exceed even stratospheric predictions over the
      past few weeks, with private equity firms estimating its valuation will
      exceed the $100 billion dollar mark. For those that scratch their head at
      such a valuation, here are a few points to consider:
      * 9 in 10 online Americans are on social networks.
      * Facebook was the #1 visited website in 2010 with 8.93% of all U.S.
      visits.
      * People on Facebook install 20 million applications a day in the network.
      * 250 million people engage with Facebook on external websites every
      month.
      * 2.5 million websites have integrated with Facebook including 80 of
      comScore’s U.S. Top 100 websites and over half of comScore’s Global Top
      100 websites. Source: comScore and Harris Interactive 2011

      In fact, here’s what two analysts are saying about the importance of
      Facebook to social commerce in our future.

      “It’s a matter of time—within the next five or so years—before more business
      will be done on Facebook than Amazon”
      _Sumeet Jain, Principal, CMEA Capital_

      “In three to five years, 10 percent to 15 percent of total consumer spending
      in developed countries may go through sites such as Facebook”
      _Mike Fauscette, Analyst, IDC Consulting_

      Current Events Links

      Facebook IPO
      [3]http://www.huffingtonpost.com/2012/02/01/facebook-ipo-filing-revea_n_1248
      434.html
      Links:
      3. http://www.huffingtonpost.com/2012/02/01/facebook-ipo-filing-revea_n_1248434.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Groupon Losses
      [4]http://www.reuters.com/article/2012/02/08/us-groupon-idUSTRE81727B2012020
      8
      Links:
      4. http://www.reuters.com/article/2012/02/08/us-groupon-idUSTRE81727B20120208?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Linked In Profits
      [5]http://online.wsj.com/article/SB…7213481184138066.html
      Links:
      5. http://online.wsj.com/article/SB10001424052970203824904577213481184138066.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      [6]http://allthingsd.com/20120209/linkedin-profit-jumps-30-percent-as-revenu
      e-more-than-doubles/
      Links:
      6. http://allthingsd.com/20120209/linkedin-profit-jumps-30-percent-as-revenue-more-than-doubles?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Google+ Privacy
      [7]http://www.washingtonpost.com/business/economy/google-tracks-consumers-ac
      ross-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html
      Links:
      7. http://www.washingtonpost.com/business/economy/google-tracks-consumers-across-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Inside Scoop

      As part of the We First Community, we wanted to give you the inside scoop on
      something very exciting coming up. In the next couple of months we’ll be
      launching the We First Social Blueprint as a DVD set and online program.
      That way you can work through the repositioning of your brand specific to
      this marketplace at home, at work, or share it with your team or colleagues.
      You’ll be the first to know when it’s ready so that your company can
      leverage social media to grow awareness, profits and positive impact this
      year.
      [8]Twitter4 [9]facebook [10]Linked in [11]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_. [12]
      Links:
      8. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      9. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      11. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      12. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Did someone forward this to you?
      [13]Subscribe here.
      Links:
      13. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [14]unsubscribe instantly.
      [15]Become a fan on Facebook | [16][17]Follow We First on Twitter |
      [18][19]Connect with We First on Linked In
      [20]Subscribe | [21]Unsubscribe | [22]Privacy Policy | [23]Forward this
      email
      Copyright © 2011 We First
      Links:
      14. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=f760952f58
      15. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      16. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      17. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      18. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      19. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      20. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      21. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=f760952f58
      22. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      23. http://us2.forward-to-friend2.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=f760952f58&e=bef0a7c9ae

    24. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=9d36fb0008&e=bef0a7c9ae
      The Value of Purpose Guest post by Morgan Wells

      _“Customers buy the why before they buy the how. You get paid for who you are and not what you make. Community can only be built around a shared vision.”_- We First Social Branding Blueprint, 2012

      A recent interview study of Harvard MBA students suggested young leaders are reconnecting with purpose and redefining what it means to succeed. As one of the Passion & Purpose^1 co-authors put it, “the days of signing up for a 20-year, pre-configured journey to the top are over.” Rather, in our age of social connectedness, economic uncertainty and technological hyper-drive, the next generation of leaders is struggling to define its path, and discovering a different connection to life’s purpose along the way.^2

      When the most recent Edelman goodpurpose® report asked respondents whether they’d be “more likely to buy products and services from a company” if they knew it supported a “good cause,” the majority (by an average of more than 65%) said yes.^3 Participants said they would favor a purposeful brand in ten of the 13 countries surveyed.^4

      Clearly purpose is alive in business discourse, but when you think through
      the renewed importance of purpose to your business, there is still more to
      consider.

      For decades, brands enjoyed the luxury of broadcasting messages to a captive
      audience and using carefully crafted advertising to generate sales for
      brands. Since their audience was not as media-savvy as consumers today, they
      didn’t really need to focus so heavily on the why behind the brand.
      Nowadays, however, consumers are deeply informed through the web and widely
      connected through social media. As such, brands must shift their
      communication posture, moving from celebrity to chief celebrant of their
      communities. In doing so, purpose has a new and powerful role to play
      connecting with customers around shared values.

      If I were asked on a survey whether purpose is important, I’d answer yes,
      and I’m willing to assume most others would, too.^5 After all, purpose is a
      good thing, right? That’s self-evident. But how often do we stop to think
      about what that purpose means for our businesses? Is purpose just an idea in
      our heads, an artful mission statement pinned to the wall, or a fashionable
      word to throw around at meetings? Or is it an authentic and persuasive
      marketing strategy that demonstrates your commitment to what your customer
      community cares about and our shared futures?

      Take a moment think about the purpose of your business. How clear is its
      definition? How distilled is it into simple, human and emotional terms? How
      connected is it to your personal values and the vision you have for your
      company? How is purpose building your customer community, profits and a
      world you want to live in?

      To explore how well you’re defining, articulating and sharing your
      company’s purpose, [2]opt in to receive a free ‘Defining Your Purpose
      Worksheet’ PDF.
      Links:
      2. http://www.wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      _*When you opt in, you’ll remain on the newsletter list you’re already on,
      but you’ll be transferred on over to our new email system & we’ll send you
      the worksheet. Don’t worry, we won’t send you any duplicate emails – we know
      you have a lot to read already!_

      1 [3]Diversify Your Dreams’ by Daniel Gulati. 2 [4]Passion and Purpose:
      Stories from the Best and Brightest Young Business Leaders by John Coleman,
      Daniel Gulati, W. O. Segovia, Harvard Business Press Books, 2011. 3
      [5]goodpurpose® 2011. 4 goodpurpose® 2011. Sample included respondents from:
      Brazil, Canada, China, France. 5 From a research design perspective, we
      should be mindful of the effects of the survey situation on the data.
      Self-reported connection to a concept like “purpose” seems to logically skew
      toward the affirmative.
      Links:
      3. http://blogs.hbr.org/cs/2012/02/diversify_your_dreams.html?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      4. http://hbr.org/product/passion-and-purpose-stories-from-the-best-and-brig/an/10343-HBK-ENG?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      5. http://m.goodpurposecommunity.com/?CategoryName=More%20Likely%20to%20Buy&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      Current Events Links

      SXSW: What you missed
      [6]http://mashable.com/2012/03/13/every-awesome-moment-you-missed-at-sxsw-pi
      cs/
      Links:
      6. http://mashable.com/2012/03/13/every-awesome-moment-you-missed-at-sxsw-pics?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      Mobile
      http://highlig.ht/about.html?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      http://mashable.com/2012/03/12/shopping-via-smartphone/?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      [9]http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Mobile-Business-to-Gr
      ow-80-in-2012-Munster-878918/
      http://venturebeat.com/2012/01/22/tablets-tablets-everywhere/?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      Links:
      9. http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Mobile-Business-to-Grow-80-in-2012-Munster-878918?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      The Social Branding Seminar Experience

      As we’ve been going through some of the testimonials footage from the We
      First red carpet at our Social Branding Seminar, held last month in LA, we
      are blown away by what the attendees had to say. We First is beyond grateful
      to have such a wonderful community of people working to change the way they
      do business to engage more fully with their customer communities and
      contribute to positive social change in the process. And, we are so happy to
      be a part of that process, helping to provide the social branding training
      it takes to get there.

      Check out the [11]testimonial video, and stay tuned for an announcement of
      the details of the next We First Social Branding Seminar, coming soon!
      Links:
      11. http://www.youtube.com/watch?v=nzopeYzgn38&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      If you’re receiving this newsletter from a friend and are not yet on our
      email list, please [12]click here to make sure you’re the first to get the
      news when we announce the next seminar. You won’t want to miss it.
      [13]Twitter4 [14]facebook [15]Linked in [16]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_. [17]
      Links:
      12. http://www.wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      13. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      14. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      15. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      16. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      17. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      Did someone forward this to you?
      [18]Subscribe here.
      Links:
      18. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [19]unsubscribe instantly.
      [20]Become a fan on Facebook | [21][22]Follow We First on Twitter |
      [23][24]Connect with We First on Linked In
      [25]Subscribe | [26]Unsubscribe | [27]Privacy Policy | [28]Forward this
      email
      Copyright © 2011 We First
      Links:
      19. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=9d36fb0008
      20. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      21. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      22. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      23. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      24. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      25. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      26. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=9d36fb0008
      27. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      28. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=9d36fb0008&e=bef0a7c9ae

    25. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=b64ac8db8e&e=bef0a7c9ae
      The Importance of Brand Storytelling

      Guest post by Morgan Wells

      As you know, the social business marketplace is changing the way brands must interact with their customers, and in order to communicate effectively and nurture genuine relationships, companies must reconnect with their own purpose for existing and operate directly from that purpose. As we discussed in [2]last month’s newsletter, when a company’s every action, product and campaign emerges from a clearly defined and consistently articulated purpose, its customers can develop deeper relationships with the brand and its products and services.
      Links:
      2. http://wefirstbranding.com/newsletter/03-12?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      Even for the most innovative and socially responsible companies in the world, having a clearly defined purpose is not enough. Companies must share the story of the brand and its purpose, simply and genuinely, with their customer communities. To start, every business must think about key brand story elements including what the company does and whom it serves in
      relation to its purpose, vision and values. Once these key story elements
      have been identified, the company then needs to share it with its customer
      community using the _Six C’s of Effective Brand Storytelling_. To connect
      with your audience in a meaningful way that can drive profits and positive
      social contribution, brand storytelling must be _community-facing,
      counter-intuitive, creative, collaborative, caring and compelling_.

      Two of the most important C’s here are _community-facing_ and
      _collaborative_. Companies can no longer rely on the 30-second television spot
      and full-page newspaper ad as effective advertising and marketing tools
      alone. The days of the monologue are over, and social media has already
      transformed the business landscape. So, in defining your purpose and
      developing your simple, emotional and authentic brand story, make sure it’s
      focused on your community (for example, the shift from Coca-Cola’s “The Real
      Thing” to “Open Happiness) and invite your customers to collaborate and
      share in the process of telling that story in ways that are meaningful to
      them.

      Here are a few links that demonstrate effective, community facing brand
      storytelling:
      [3]Coca-Cola Content 2020
      [4]Coca-Cola Where Will Happiness Strike Next
      [5]Nike Make it Count
      Links:
      3. http://www.youtube.com/watch?v=LerdMmWjU_E&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      4. http://www.youtube.com/watch?v=x_9fQEqZCWs&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      5. http://www.youtube.com/watch?v=gLLFPfk14UI&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

      Current Events Links

      [6]Facebook Acquires Instagram
      [7]Google Releases Augmented Reality Glasses
      [8]Rebuilding the Web Around People
      Links:
      6.
      7.
      8.

      About Simon

      Simon Mainwaring is the founder of We First, the leading social branding
      firm that provides consulting and training to help organizations build
      positive images, profit and positive social impact. His book, We First, is a
      New York Times, Wall Street Journal and Amazon bestseller. It was named an
      Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book
      for 2011, and global management magazine strategy+business named it the Best
      Business Marketing Book of 2011. Simon is a member of the Sustainable Brands
      Advisory Board, the Advisory Board of the Center for Public Diplomacy at the
      USC Annenberg School, and a Fellow of the Royal Society of Arts in London,
      as well as an influential blogger for Fast Company, Huffington Post,
      Mashable, GOOD magazine and Forbes. Simon was included in Trust Across
      America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for
      2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc
      Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on
      the Business News Network, CBS, CBC, BNet and Harpo Radio. Prior to founding
      We First, Simon was a Nike creative at Wieden & Kennedy, Portland, and
      Worldwide Creative Director for Motorola at Ogilvy, receiving over sixty
      international advertising awards. His consulting, speaking and training
      clients include Google, Nike, Coca-Cola, General Motors, Toyota Prius,
      Gucci, Patagonia and the Bill and Melinda Gates Foundation.

      Simon blogs at [9]simonmainwaring.com and the We First website is
      [10]WeFirstBranding.com
      Links:
      9. http://www.simonmainwaring.com?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      10. http://www.wefirstbranding.com?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

      What We Do

      More than once we’ve been asked, “I love the idea of We First, but exactly
      what do you do?” Fair question. And thanks for asking!

      We First is a social branding firm that provides consulting and training to
      help companies build communities, profits and positive social impact. Our
      clients include:

      1. Large companies seeking to bring their brand purpose and values to life
      through storytelling and social media in ways that are meaningful to their
      customers and profitable for their business.

      2. Personal brands, start-ups, and social enterprises that want to define
      their brand, their story, and marketing strategies to succeed in the social
      business marketplace.

      3. Non-profits that want to leverage effective storytelling and social media
      strategies to build their brand awareness, donor communities, and social
      impact.

      Specifically, our services include:

      _Consulting_ to define a brand’s purpose and take it to market using social
      technology. This can be on a project or retainer basis.

      _Training_ to provide leadership insights, employee culture shifts, and
      customer engagement. This ranges from a 12-month Partners Program, to a
      2-day seminar, to half-day leadership workshops.

      _Speaking_ to provide strategic business insights, best practices and the
      latest thinking around social business specific to your industry.

      To find out how you can work with We First, contact our Business Development
      Director, Morgan Wells, at 310-878-4418 or email
      [11]contact@wefirstbranding.com
      [12]Twitter4 [13]facebook [14]Linked in [15]YOU TUBE
      Links:
      11. mailto:contact@wefirstbranding.com
      12. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      13. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      15. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

      Did someone forward this to you?
      [16]Subscribe here.
      Links:
      16. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [17]unsubscribe instantly.
      [18]Subscribe | [19]Unsubscribe | [20]Privacy Policy | [21]Forward this
      email
      Copyright © 2011 We First
      Links:
      17. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=b64ac8db8e
      18. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      19. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=b64ac8db8e
      20. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      21. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=b64ac8db8e&e=bef0a7c9ae

    26. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=f7008d7d99&e=bef0a7c9ae
      Listen, Then Speak: The Key to Brand Communication

      Guest post by Morgan Wells

      In business, as in personal relationships, listening first and speaking second is one of the simplest – and one of the most overlooked – maxims that can make or break the success of communication. In today’s real-time marketplace, social media provides an unprecedented opportunity for understanding the customer, and it all starts with listening. Monitoring social media networks, category influencers and interest groups through a social listening service like TweetDeck (personal) or Radian6 (enterprise) can provide the data you need to begin to connect with your customers on a more meaningful level. This is not about spying or poaching; this is about truly listening to what the marketplace is saying about your company, your service or product, and your industry at large, so that you can more effectively develop your brand identity, fine tune your communication strategies, and shape your products to answer their needs even before you speak. It’s like listening intently to a friend’s workplace challenges before providing advice. It simply creates a better, stronger relationship.

      When you engage in social listening, it’s important to monitor
      brand-related conversations, respond with a customer focus, distribute
      relevant content, co-create ideas, products, services and marketing,
      and reward engagement and participation in your customer community.
      When your company moves from this point of true listening, it can then
      speak with confidence and genuine connection to what its customers care
      about. And, when you begin to communicate in this way, you must speak
      softly, listen loudly and act quickly with content that is
      conversational, clear, authentic, consistent and honest.

      In terms of tone, your brand voice should be empathetic, accessible,
      human (think funny, rather than serious) and direct. If you listen
      first and then communicate in these community facing ways, you will be
      well on your way to creating longer-lasting, deeper relationships with
      your customers. This enables you to build your brand, and its products
      and services, in a way that resonates with customers who then drive
      your bottom line profits.

      Are you ready to strategize your listening and speaking?
      Click here for a free [2]Listen First Worksheet.
      Links:
      2. http://wefirstbranding.com/newsletter/05-12/We_First_Listen_First_Worksheet.pdf?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

      Current Events Links

      [3]MOBILE: More Smartphone Owners Use Location-Based Products
      (Mashable)
      [4]SOCIAL ENTERPRISE: The origins of the impact economy and why the
      sector is blowing up today (GOOD)
      [5]CORPRATE: Oil, Water, And Food: How Our Largest Companies Are
      Managing Our Most Important Resources (Fast Company)
      [6]GAMING: Insights and Emerging Trends (Techcrunch)
      [7]ENTERTAINMENT: 5 Tech Advances that are Transforming Digital
      Entertainment (Mashable)
      Links:
      3. http://mashable.com/2012/05/11/location-based-services-study?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      4. http://www.good.is/post/where-did-social-enterprise-come-from-anyway?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      5. http://www.fastcoexist.com/1679808/oil-water-and-food-how-our-largest-companies-are-managing-our-most-important-resources?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      6. http://techcrunch.com/2012/05/11/gamification-insights-trends?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      7. http://mashable.com/2011/02/09/advances-digital-entertainment?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

      Recommended Reading

      If you want to invest time in social media education, start here. Three
      essential social media books include:

      The End of Business as Usual in which Brian Solis walks you through how
      to restructure your business with employees and customers to profit in
      today’s marketplace.

      Next up is Mari Smith’s, The New Relationship Marketing, in which she
      explains step-by-step how to build a loyal and self sustaining social
      community.

      Finally, check out Peter Kim’s Social Business by Design, which
      explains how to structure your organization, what systems to put in
      place, and how to ensure you’re one of the success stories of social
      business.

      Oh wait, and what’s that other one…Me First, He First, She First? Let’s
      just call it We First: How brands and consumers use social media to
      build a better world!

      [8]Twitter4 [9]facebook [10]Linked in [11]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of
      We First, a social branding consultancy. A former Nike creative at
      Wieden & Kennedy, Portland, and worldwide creative director for
      Motorola at Ogilvy, he is a member of the GMI Digital Advisory Board,
      the Advisory Board of the Center for Public Diplomacy at the Annenberg
      School, AdAge’s Power150 and is an Expert Blogger for Fast Company.
      [12]
      Links:
      8. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      9. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      11. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      12. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

      Did someone forward this to you?
      [13]Subscribe here.
      Links:
      13. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [14]unsubscribe instantly.
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      14. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=f7008d7d99
      15. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      16. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=f7008d7d99
      17. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      18. http://us2.forward-to-friend1.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=f7008d7d99&e=bef0a7c9ae

    27. We First is seeking an Administrative Assistant.

      We First is a leading social branding firm, founded by Simon Mainwaring, that provides consulting and training to help companies build communities, profits and positive social impact. The vision of We First brings the scalability of mobile and social and online technology to the corporate training space. We are currently seeking a detail-oriented, total rock-star Administrative Assistant to help with general administrative duties as well as social media execution. Duties will include calendar management, travel and itineraries, online research, database maintenance, transcription, project assistance and some social media execution. We First has a lot going on, so we need someone who can handle a lot of detailed communication and deal with rapid deadlines. Ideal candidates are highly organized, efficient communicators interested in supporting a business that believes in contributing to the greater good through the work that we do. Someone who loves organizing details and facilitating communication with a nurturing and upbeat personality will do well in this position. We are seeking someone to handle our admin long-term, so candidates must be secure and happy knowing they will be handling administrative details as a primary job function. Candidates must have Bachelors degree or equivalent and at least 2 years administrative experience with an ability to work in a fast-paced business environment. Candidates based in Los Angeles with social media experience are preferred. After initial training, this position can be remote (ie. work from home), but for at two-week trial and training period, we ask that you join us in person at our Santa Monica offices.
      The Administrative Assistant position is available immediately.
      15-20 hours per week*
      Flexible schedule
      Compensation starts at $18 / hr

      *Position can become full time for the right person, depending on experience and ability to contribute.
      Send a cover letter and resumé to contact@wefirstbranding.com to apply.
      ==============================================
      You are receiving this email because of your interest in We First.

      Unsubscribe from this list: http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae&c=0f6f9308b7
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=0f6f9308b7&e=bef0a7c9ae

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bef0a7c9ae

  2. Carolyn King says:

    Yes it’s so easy to be critical – people usually spread bad news a lot quicker than good news. Sharing positive stories about brands motivates the people who actually work for those businesses. Sharing negative stories just motivates the shareholders to go elsewhere! The negatives have to be addressed, but it’s the positive successes that will help inspire others to instigate further change.

    1. Thanks, Carolyn, and I agree. There is a lot of value to be gained from
      empowering good corporate behavior. that said. There’s is no excuse for
      unnecessary damage so that can’t be overlooked. Thanks, Simon

      Blog: http://www.simonmainwaring.com
      Website: http://www.mainwaringcreative.com
      Direct: +1 310 210 8177
      Email: simon@mainwaringcreative.com

      Let’s connect:
      LinkedIn

      Facebook

      Twitter

      Google
      WordPress

    2. Welcome to We First! When you consider Wikileaks, protests in Egypt, the
      Pepsi Refresh Project, and the online outcry against the BP oil spill in the
      Gulf of Mexico, it’s easy to see how influential social technology is
      becoming in our political, business, social and personal lives.

      The We First site will feature:
      • The latest social technologies across mobile, social, and gaming
      platforms.
      • Creative uses of social media by business, non-profits and government.
      • Fresh strategies for how companies use social media to build brand
      communities, profits and positive impact.
      • Step-by-step plans for how to use emerging technologies to maximize your
      return on investment.

      So click NOW and check out our new We First Website!
      [2]www.wefirstbranding.com
      Links:
      2. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=66db3054e0&e=978288e1b6

      You can also PRE-ORDER copies of We First at [3]www.wefirstbook.com for
      yourself and others interested in this message. It explains how brands and
      consumers use social media to build communities, profits and a better world.
      Links:
      3. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=70e5cc05ac&e=978288e1b6

      Thanks in advance for joining the We First community and we look forward to
      collaborating.

      In friendship,

      [4]Simon Mainwaring
      Founder/CEO We First
      Links:
      4. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=15c26e6fae&e=978288e1b6

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.

      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      What people are saying about We First “In the most important business book
      since Freakonomics, Simon Mainwaring’s transformational opus illustrates
      that doing good and doing well go hand-in-hand for 21st century
      corporations. A groundbreaking approach to marketing, We First teaches
      brands how to tap into a world of 600 million friends and billions of daily
      personal news feeds by making an impact one person at a time.” _Jay Samit_
      Former EVP Sony Corporation of America

      “Few understand the power of brands and consumers better than Simon
      Mainwaring. In We First he presents a truly compelling vision of how to
      transform that power to the benefit of society and the good of
      capitalism.” Jeff Jarvis
      Author of What Would Google Do?

      “We First is a critical resource for corporate leaders and will inspire
      consumers, individually and collectively, to recognize their inherent
      strength. It is an invaluable blueprint for building this new societal
      structure we so urgently need.” Philip Seib Professor & Director, Center
      on Public Diplomacy,
      USC Annenberg School

      “We First is as prescient as it is visionary – a must read for marketers and
      consumers intent on creating a prosperous future for all.” Rishad
      Tobaccowala
      Chief Strategy & Innovation Officer for VivaKi, Publicis Groupe

      “Mainwaring is an inspiring leader that truly understands the dynamics in
      play in the new world of business, online consumer behavior, and how they
      can collaborate to rethink and rework paths to true global renewal.” _Brian
      Solis Author of _Engage
      Did someone forward this to you?
      [5]Subscribe here.
      Links:
      5. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [6]Unsubscribe instantly.
      [7]Become a fan on Facebook [8]Follow We First on Twitter [9]Connect with We
      First on Linked In
      [10]Subscribe | [11]Unsubscribe | [12]Privacy Policy | [13]Forward this
      email
      Copyright © 2011 We First
      Links:
      6. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=6771364031
      7. http://wefirstbranding.us2.list-manage1.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=1472db563d&e=978288e1b6
      8. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=c906b4582d&e=978288e1b6
      9. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=a7666bcd88&e=978288e1b6
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=6771364031
      12. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=26f98278aa&e=978288e1b6
      13. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=6771364031&e=978288e1b6

      Sent to : [14]unsubscribe | [15]update profile | [16]forward to a
      friend
      Links:
      14. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=6771364031
      15. http://wefirstbranding.us2.list-manage2.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6
      16. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=6771364031&e=978288e1b6

      Email Marketing Powered by MailChimp
      http://www.mailchimp.com/monkey-rewards/?aid=c2c11b3d1aa1cbebf73b8730a&afl=1

    3. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=76f4f7ad1e&e=978288e1b6

      We First book launch

      Hello!
      Simon here. I hope all is well. I’m really excited this month because, after
      three years of work, the launch of the We First book is only four weeks
      away. So I wanted to explain a little about why I wrote We First and its
      purpose.

      We First is not an idea anyone can own. It exists in the collective and is
      merely there to serve as a platform on which to celebrate all those people
      who are making an effort to serve the interests of others as well as
      themselves. These include brands doing CSR initiatives or cause marketing,
      non-profits and foundations, social entrepreneurs, government and NGO
      efforts, and every regular person that is consciously thinking about the
      social impact of what they buy or sell every day.

      My hope with the book is that we can all work together to shift the
      conversation in the private sector about the responsibility that we all have
      to contribute to building a better world. Obviously, launching a book is a
      community effort and I’ll be looking for your help in the next month to
      amplify the We First message so we can convert this conversation into
      substantive change.

      It’s my firm belief that if we make enough noise we’ll look back in five
      years time and see a dramatic change in the way companies and customers work
      together to scale positive social change.

      I invite you to preorder your copy of [2]We First now at wefirstbook.com.
      Here are a few things that you will get out of it.
      Links:
      2. http://www.wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

      • How to shift our thinking and behavior to better serve the interests of
      others and ourselves.
      • How brands and customers work together to have a positive impact through
      the things we buy every day.
      • How companies can make money from social media by building communities
      that drive profits.
      • How customers can think and act in ways that is both good for them and the
      planet.
      • How companies and customers integrate purpose into profit to create change
      that is sustainable.
      • How we reengineer the way we do business to leave a better world for our
      kids.

      As you can see, We First is perfect for you, your boss or colleague,
      marketing specialists, a graduating student, a mom and anyone who
      contributes or works with causes and non-profits. I so appreciate your help
      in sharing the message. Together we can improve the lives of millions of
      others and our own.

      We First book tour and Broadcastr

      Over the next few weeks I’ll be traveling a lot talking about the We First
      message. One of the ways I’ll stay in touch is by using Broadcastr, a great
      new app that lets you geo-tag audio about what you’re up to and then share
      it across social networks. The app also lets you take a walk around while
      stories about your surroundings stream into your headphones automatically
      based on your GPS location. So it makes social media hyper local. Look out
      for these tweets and check out Broadcastr for yourself as it’s a great tool
      for brands and regular people to enjoy. Here’s where you can download the
      app for free and a link to listen to my book tour updates:

      Download the free app for iPhone here:
      http://itunes.apple.com/us/app/broadcastr/id423169367?mt=8&ls=1&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      And for Android here:
      [4]https://market.android.com/details?id=com.electricliterature.broadcastr&f&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      eature=search_result
      Or visit this link to hear Simon’s updates on the Web:
      http://beta.broadcastr.com/Echo.html?author=SimonMainwaring&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      Links:
      4. https://market.android.com/details?id=com.electricliterature.broadcastr&feature=search_result&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

      Using social media to build your brand

      Social media allows you and your community to work together to help build
      your brand, increase your profits, and have a positive impact in the world.
      But this can only be done if you build a genuine relationship with your
      community through authentic and consistent engagement. With that in mind,
      let’s look at a few insider tips specific to two popular platforms, Facebook
      and Twitter.

      _Top five Don’ts for Facebook:_
      1. Don’t participate if you do not intend to invest time and energy into
      long-term relationships with your fans.
      2. Don’t participate if you are not willing or capable of moderating the
      conversations you start on a daily basis.
      3. Don’t measure success by the number of fans or followers you have, but
      rather, how deeply they are engaged.
      4. Don’t treat social media like direct mail where you simply talk about
      yourself tirelessly in shorter sound bites.
      5. When you make a mistake, don’t get defensive or self-righteous, but
      rather, accept responsibility, apologize and do what you can to make up for
      it.

      _Top 5 Dos for Facebook_
      1. Do bring consistent creativity to your Facebook ‘Like’ page to inspire
      engagement.
      2. Do respond to negative comments in order to turn a brand critic into a
      brand advocate.
      3. Do recognize your brand loyalists and reach out to them to build them
      into brand ambassadors.
      4. Do keep up to date with the latest applications and plug-ins that add new
      dimension to your ‘Like’ page.
      5. Do recognize that your are effectively bidding for people’s attention in
      an overcrowded marketplace and that their time deserves to be rewarded.

      _Top 5 Don’ts for Twitter_
      1. Don’t buy followers. It’s a waste of time and money.
      2. Don’t spam your audience with constant messages about yourself.
      3. Don’t forget to bring some humor and wit to your communications so that
      people want to read what you share.
      4. Don’t forget to retweet what your followers share.
      5. Don’t forget to be interesting. You must demonstrate your passion for
      your topic.

      _Top 5 Do’s for Twitter_
      1. Do engage with a follower when they reach out to you with a question or
      information.
      2. Do post between eight and ten times a day and spend the rest of your time
      on engagement.
      3. Do share photos, video links and text messages to inspire interest.
      4. Do stay consistently engaged to avoid community attrition.
      5. Do monitor your tone carefully, because it only takes 140 characters to
      undo all your good work.

      Overarching all these pointers is a necessity for your brand to be clearly
      defined, to know its core values, and to demonstrate those consistently.
      Social media tools are not an end in themselves, but rather another way to
      connect with people emotionally to generate word of mouth advertising. If
      your brand is clearly defined and your core values consistently on display,
      your community will reward your engagement by promoting your brand for you.

      Thanks for being a part of the We First community and I hope you enjoyed the
      newsletter. Look out for a big announcement in next month’s issue!

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.

      Did someone forward this to you?
      [6]Subscribe here.
      Links:
      6. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [7]unsubscribe instantly.
      [8]Become a fan on Facebook | [9]Follow We First on Twitter | [10]Connect
      with We First on Linked In
      [11]Subscribe | [12]Unsubscribe | [13]Privacy Policy | [14]Forward this
      email
      Copyright © 2011 We First
      Links:
      7. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=76f4f7ad1e
      8. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      9. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      11. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      12. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=76f4f7ad1e
      13. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      14. http://us2.forward-to-friend1.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=76f4f7ad1e&e=978288e1b6

    4. Hi,

      We First is inviting you to join Facebook.

      Once you join, you’ll be able to connect with the We First Page, along with people you care about and other things that interest you.

      Thanks,
      We First

      To sign up for Facebook, follow the link below:
      http://www.facebook.com/p.php?i=1387617722&k=Z3M266P3W3TF6BD1SAWYP3TPZWIB34ZEWPDPG&r&oid=152799671435098

      You are receiving this email from We First. We First has sent you this message through Facebook. If you no longer want to receive messages through Facebook, click the link below.
      http://www.facebook.com/o.php?k=2d2c36&u=100002385185392&mid=434c683G5af39ea54a70G7421G7c
      Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

    5. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=978288e1b6

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First':
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=952bfa7746
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=952bfa7746
      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=978288e1b6

    6. Hi everyone!

      It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

      If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

      There are many benefits to buying this book today:
      1. If you’re part of a company, you will learn how to use social technology to drive profits.
      2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
      3. And, everyone will learn how to use social media to build a world we want to live in.

      Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

      We can’t thank you enough for your support, it means a lot.

      ==============================================
      Unsubscribe from this list:
      http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=9a69e6ab24

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=9a69e6ab24&e=978288e1b6

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6

    7. Hi Everyone!

      I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

      My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

      So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

      We so appreciate your support, it means a lot. 

      – Simon Mainwaring

      ==============================================
      Unsubscribe from this list:
      http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=f8453a109b

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=f8453a109b&e=978288e1b6

      Update your profile:
      http://wefirstbranding.us2.list-manage1.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6

    8. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=d32cacc983&e=978288e1b6

      We First Hits the Bestseller Lists

      I wanted to thank everyone for their support in the launch of We First. We
      are so excited that the message is resonating and that it is contributing to
      the conversation that is changing the role of brands and the private sector.
      Here’s how We First fared on the bestseller lists:

      #4 on the New York Times Advice/How To bestseller list

      #5 on the New York Time Hardcover Business bestseller list

      #2 on the Wall Street Journal Business bestseller list

      #4 on the USA Today bestseller list
      …as well as being a #1 bestseller on Amazon and Barnes and Noble.

      Finally, last week, Amazon named We First as one of the Top Ten Business
      Books of 2011 so far.

      This would not have been possible without all your support and from everyone
      here at We First, a huge thank you.

      _We First on Non-profits:_ One of the themes that We First explores is how
      non-profits can become more effective marketers to help further the
      important work they do. Here are a few thoughts on some of the challenges
      that non-profits face.

      Understandably, social media has been hailed by many non-profits as a
      critical tool to help them fund-raise and do their valuable work more
      effectively. Success stories like fund-raising for victims of the Haiti
      earthquake and Japanese tsunami victims are proof of the ease with which
      non-profits can now make people aware of a crisis and allow them to
      contribute to the urgent needs of others. But there can also be a downside,
      one that non-profits must be aware of if they hope to leverage social media
      to their advantage.

      The ability of a non-profit to use social media to build a dialogue with its
      community forces it to define itself in ways that often weren’t necessary
      before. The fact that non-profits can now market to consumers in ways
      normally reserved for for-profit brands means that they must become more
      effective marketers. These new expectations include the following:

      _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
      be most effective as marketers they need to define themselves within the
      cause category that they work in. There needs to be a unique point of view
      on the cause itself so that one non-profit can distinguish itself from
      others working in the same cause category.

      _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
      need to fund-raise. Yet with staffing and resources spread often spread so
      thin, it’s difficult to have enough employees to engage with your community
      on an real-time basis as well as do the meaningful work that’s required in
      the field. Yet this is necessary if a non-profit hopes to sustain an active
      and engaged online community.

      _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
      for-profit companies, but for that to happen non-profits must to be able to
      make their case as to the value of the partnership to the for-profit brand.
      Too often, non-profits pitch themselves on the basis of the cause that they
      are supporting alone. But as with any pitch situation, the offering must be
      framed in terms of the needs of your potential client – in this case the
      for-profit brand.

      _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
      any time, especially after a series of natural disasters as we just saw with
      Haiti, Pakistan, and Japan. While social media gives non-profits the ability
      to engage with their community more easily, they must become more creative
      in their strategies and messaging to sustain their interest and support
      through a series of natural disasters.

      _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
      the marketplace with all the resources that it possesses. It’s even more
      difficult for a non-profit with its limited resources. Yet the non-profit
      world must become increasingly tech-savvy so that they know how their
      donor-base is relating with each other and what tools are most appropriate
      to help them reach their goals.

      The challenges that social media presents to non-profits are as daunting as
      they are for for-profit companies. The ability to connect with people so
      easily brings with it the expectation of constant engagement and sustained
      results. As such, it’s critical for non-profits to add to their skill sets
      and become effective storytellers fascinated with emerging technologies. We
      First was written to help non-profits do this by laying out a step-by-step
      action plan for how brands use social media to build their communities,
      drive their fund-raising, and help build a better world.

      _Featured reviews of We First:_
      [2]Social Media Drives Social Change and the We First Community
      Links:
      2.

      By Melissa Rowley
      [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
      World
      Links:
      3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      By Beth Kanter

      _Featured guest posts:_
      [4]Four reasons we must re-engineer market capitalism [5]10 actions
      consumers can take to reinvent capitalism
      Links:
      4.
      5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      Did someone forward this to you?
      [10]Subscribe here.
      Links:
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [11]unsubscribe instantly.
      [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
      with We First on Linked In
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=d32cacc983
      12. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      15. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      16. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=d32cacc983
      17. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      18. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=d32cacc983&e=978288e1b6

    9. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=978288e1b6
      We First Hits the Bestseller Lists

      I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

      #4 on the New York Times Advice/How To bestseller list

      #5 on the New York Time Hardcover Business bestseller list

      #2 on the Wall Street Journal Business bestseller list

      #4 on the USA Today bestseller list
      …as well as being a #1 bestseller on Amazon and Barnes and Noble.

      Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

      This would not have been possible without all your support and from everyone
      here at We First, a huge thank you.

      _We First on Non-profits:_ One of the themes that We First explores is how
      non-profits can become more effective marketers to help further the
      important work they do. Here are a few thoughts on some of the challenges
      that non-profits face.

      Understandably, social media has been hailed by many non-profits as a
      critical tool to help them fund-raise and do their valuable work more
      effectively. Success stories like fund-raising for victims of the Haiti
      earthquake and Japanese tsunami victims are proof of the ease with which
      non-profits can now make people aware of a crisis and allow them to
      contribute to the urgent needs of others. But there can also be a downside,
      one that non-profits must be aware of if they hope to leverage social media
      to their advantage.

      The ability of a non-profit to use social media to build a dialogue with its
      community forces it to define itself in ways that often weren’t necessary
      before. The fact that non-profits can now market to consumers in ways
      normally reserved for for-profit brands means that they must become more
      effective marketers. These new expectations include the following:

      _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
      be most effective as marketers they need to define themselves within the
      cause category that they work in. There needs to be a unique point of view
      on the cause itself so that one non-profit can distinguish itself from
      others working in the same cause category.

      _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
      need to fund-raise. Yet with staffing and resources spread often spread so
      thin, it’s difficult to have enough employees to engage with your community
      on an real-time basis as well as do the meaningful work that’s required in
      the field. Yet this is necessary if a non-profit hopes to sustain an active
      and engaged online community.

      _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
      for-profit companies, but for that to happen non-profits must to be able to
      make their case as to the value of the partnership to the for-profit brand.
      Too often, non-profits pitch themselves on the basis of the cause that they
      are supporting alone. But as with any pitch situation, the offering must be
      framed in terms of the needs of your potential client – in this case the
      for-profit brand.

      _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
      any time, especially after a series of natural disasters as we just saw with
      Haiti, Pakistan, and Japan. While social media gives non-profits the ability
      to engage with their community more easily, they must become more creative
      in their strategies and messaging to sustain their interest and support
      through a series of natural disasters.

      _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
      the marketplace with all the resources that it possesses. It’s even more
      difficult for a non-profit with its limited resources. Yet the non-profit
      world must become increasingly tech-savvy so that they know how their
      donor-base is relating with each other and what tools are most appropriate
      to help them reach their goals.

      The challenges that social media presents to non-profits are as daunting as
      they are for for-profit companies. The ability to connect with people so
      easily brings with it the expectation of constant engagement and sustained
      results. As such, it’s critical for non-profits to add to their skill sets
      and become effective storytellers fascinated with emerging technologies. We
      First was written to help non-profits do this by laying out a step-by-step
      action plan for how brands use social media to build their communities,
      drive their fund-raising, and help build a better world.

      _Featured reviews of We First:_
      [2]Social Media Drives Social Change and the We First Community
      Links:
      2.

      By Melissa Rowley
      [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
      World
      Links:
      3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      By Beth Kanter

      _Featured guest posts:_
      [4]Four reasons we must re-engineer market capitalism [5]10 actions
      consumers can take to reinvent capitalism
      Links:
      4.
      5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      Did someone forward this to you?
      [10]Subscribe here.
      Links:
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [11]unsubscribe instantly.
      [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
      with We First on Linked In
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=dda31996e4
      12. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      15. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      16. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=978288e1b6&c=dda31996e4
      17. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      18. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=978288e1b6

    10. =======================================
      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=c1fb10c4bda71d8a26c85e56a8e40b71&mid=4febc01G5af39ea54a70G0G46 =======================================

      Hi,

      The following person invited you to be their friend on Facebook:

      Simon Mainwaring (Invite sent: May 11, 2011)

      Facebook is a great place to keep in touch with friends, post photos, videos and create events. But first you need to join! Sign up today to create a profile and connect with the people you know.
      Thanks,
      The Facebook Team

      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=c1fb10c4bda71d8a26c85e56a8e40b71&mid=4febc01G5af39ea54a70G0G46
      =======================================
      The message was sent to If you don’t want to receive these emails from Facebook in the future, please follow the link below to unsubscribe. http://www.facebook.com/o.php?k=2d2c36&u=100002385185392&mid=4febc01G5af39ea54a70G0G46 Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

  3. Brands, just like people, do both good and bad things. Let’s handle this more like we handle people. Support the good actions and, chastise the bad ones.

    In the end we can’t afford rejecting the assistance of corporate initiatives, and by only chastising bridges could get burned.

    1. Thanks, Jonathan, and I so agree. I’s a tough compromise but a necessary
      one. Hopefully others will follow suit sooner rather than later. Best, Simon

    2. Welcome to We First! When you consider Wikileaks, protests in Egypt, the
      Pepsi Refresh Project, and the online outcry against the BP oil spill in the
      Gulf of Mexico, it’s easy to see how influential social technology is
      becoming in our political, business, social and personal lives.

      The We First site will feature:
      • The latest social technologies across mobile, social, and gaming
      platforms.
      • Creative uses of social media by business, non-profits and government.
      • Fresh strategies for how companies use social media to build brand
      communities, profits and positive impact.
      • Step-by-step plans for how to use emerging technologies to maximize your
      return on investment.

      So click NOW and check out our new We First Website!
      [2]www.wefirstbranding.com
      Links:
      2. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=66db3054e0&e=af92ee4b76

      You can also PRE-ORDER copies of We First at [3]www.wefirstbook.com for
      yourself and others interested in this message. It explains how brands and
      consumers use social media to build communities, profits and a better world.
      Links:
      3. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=70e5cc05ac&e=af92ee4b76

      Thanks in advance for joining the We First community and we look forward to
      collaborating.

      In friendship,

      [4]Simon Mainwaring
      Founder/CEO We First
      Links:
      4. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=15c26e6fae&e=af92ee4b76

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.

      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      What people are saying about We First “In the most important business book
      since Freakonomics, Simon Mainwaring’s transformational opus illustrates
      that doing good and doing well go hand-in-hand for 21st century
      corporations. A groundbreaking approach to marketing, We First teaches
      brands how to tap into a world of 600 million friends and billions of daily
      personal news feeds by making an impact one person at a time.” _Jay Samit_
      Former EVP Sony Corporation of America

      “Few understand the power of brands and consumers better than Simon
      Mainwaring. In We First he presents a truly compelling vision of how to
      transform that power to the benefit of society and the good of
      capitalism.” Jeff Jarvis
      Author of What Would Google Do?

      “We First is a critical resource for corporate leaders and will inspire
      consumers, individually and collectively, to recognize their inherent
      strength. It is an invaluable blueprint for building this new societal
      structure we so urgently need.” Philip Seib Professor & Director, Center
      on Public Diplomacy,
      USC Annenberg School

      “We First is as prescient as it is visionary – a must read for marketers and
      consumers intent on creating a prosperous future for all.” Rishad
      Tobaccowala
      Chief Strategy & Innovation Officer for VivaKi, Publicis Groupe

      “Mainwaring is an inspiring leader that truly understands the dynamics in
      play in the new world of business, online consumer behavior, and how they
      can collaborate to rethink and rework paths to true global renewal.” _Brian
      Solis Author of _Engage
      Did someone forward this to you?
      [5]Subscribe here.
      Links:
      5. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [6]Unsubscribe instantly.
      [7]Become a fan on Facebook [8]Follow We First on Twitter [9]Connect with We
      First on Linked In
      [10]Subscribe | [11]Unsubscribe | [12]Privacy Policy | [13]Forward this
      email
      Copyright © 2011 We First
      Links:
      6. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=6771364031
      7. http://wefirstbranding.us2.list-manage1.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=1472db563d&e=af92ee4b76
      8. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=c906b4582d&e=af92ee4b76
      9. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=a7666bcd88&e=af92ee4b76
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=6771364031
      12. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=26f98278aa&e=af92ee4b76
      13. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=6771364031&e=af92ee4b76

      Sent to : [14]unsubscribe | [15]update profile | [16]forward to a
      friend
      Links:
      14. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=6771364031
      15. http://wefirstbranding.us2.list-manage2.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76
      16. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=6771364031&e=af92ee4b76

      Email Marketing Powered by MailChimp
      http://www.mailchimp.com/monkey-rewards/?aid=c2c11b3d1aa1cbebf73b8730a&afl=1

    3. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=76f4f7ad1e&e=af92ee4b76

      We First book launch

      Hello!
      Simon here. I hope all is well. I’m really excited this month because, after
      three years of work, the launch of the We First book is only four weeks
      away. So I wanted to explain a little about why I wrote We First and its
      purpose.

      We First is not an idea anyone can own. It exists in the collective and is
      merely there to serve as a platform on which to celebrate all those people
      who are making an effort to serve the interests of others as well as
      themselves. These include brands doing CSR initiatives or cause marketing,
      non-profits and foundations, social entrepreneurs, government and NGO
      efforts, and every regular person that is consciously thinking about the
      social impact of what they buy or sell every day.

      My hope with the book is that we can all work together to shift the
      conversation in the private sector about the responsibility that we all have
      to contribute to building a better world. Obviously, launching a book is a
      community effort and I’ll be looking for your help in the next month to
      amplify the We First message so we can convert this conversation into
      substantive change.

      It’s my firm belief that if we make enough noise we’ll look back in five
      years time and see a dramatic change in the way companies and customers work
      together to scale positive social change.

      I invite you to preorder your copy of [2]We First now at wefirstbook.com.
      Here are a few things that you will get out of it.
      Links:
      2. http://www.wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

      • How to shift our thinking and behavior to better serve the interests of
      others and ourselves.
      • How brands and customers work together to have a positive impact through
      the things we buy every day.
      • How companies can make money from social media by building communities
      that drive profits.
      • How customers can think and act in ways that is both good for them and the
      planet.
      • How companies and customers integrate purpose into profit to create change
      that is sustainable.
      • How we reengineer the way we do business to leave a better world for our
      kids.

      As you can see, We First is perfect for you, your boss or colleague,
      marketing specialists, a graduating student, a mom and anyone who
      contributes or works with causes and non-profits. I so appreciate your help
      in sharing the message. Together we can improve the lives of millions of
      others and our own.

      We First book tour and Broadcastr

      Over the next few weeks I’ll be traveling a lot talking about the We First
      message. One of the ways I’ll stay in touch is by using Broadcastr, a great
      new app that lets you geo-tag audio about what you’re up to and then share
      it across social networks. The app also lets you take a walk around while
      stories about your surroundings stream into your headphones automatically
      based on your GPS location. So it makes social media hyper local. Look out
      for these tweets and check out Broadcastr for yourself as it’s a great tool
      for brands and regular people to enjoy. Here’s where you can download the
      app for free and a link to listen to my book tour updates:

      Download the free app for iPhone here:
      http://itunes.apple.com/us/app/broadcastr/id423169367?mt=8&ls=1&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      And for Android here:
      [4]https://market.android.com/details?id=com.electricliterature.broadcastr&f&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      eature=search_result
      Or visit this link to hear Simon’s updates on the Web:
      http://beta.broadcastr.com/Echo.html?author=SimonMainwaring&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      Links:
      4. https://market.android.com/details?id=com.electricliterature.broadcastr&feature=search_result&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

      Using social media to build your brand

      Social media allows you and your community to work together to help build
      your brand, increase your profits, and have a positive impact in the world.
      But this can only be done if you build a genuine relationship with your
      community through authentic and consistent engagement. With that in mind,
      let’s look at a few insider tips specific to two popular platforms, Facebook
      and Twitter.

      _Top five Don’ts for Facebook:_
      1. Don’t participate if you do not intend to invest time and energy into
      long-term relationships with your fans.
      2. Don’t participate if you are not willing or capable of moderating the
      conversations you start on a daily basis.
      3. Don’t measure success by the number of fans or followers you have, but
      rather, how deeply they are engaged.
      4. Don’t treat social media like direct mail where you simply talk about
      yourself tirelessly in shorter sound bites.
      5. When you make a mistake, don’t get defensive or self-righteous, but
      rather, accept responsibility, apologize and do what you can to make up for
      it.

      _Top 5 Dos for Facebook_
      1. Do bring consistent creativity to your Facebook ‘Like’ page to inspire
      engagement.
      2. Do respond to negative comments in order to turn a brand critic into a
      brand advocate.
      3. Do recognize your brand loyalists and reach out to them to build them
      into brand ambassadors.
      4. Do keep up to date with the latest applications and plug-ins that add new
      dimension to your ‘Like’ page.
      5. Do recognize that your are effectively bidding for people’s attention in
      an overcrowded marketplace and that their time deserves to be rewarded.

      _Top 5 Don’ts for Twitter_
      1. Don’t buy followers. It’s a waste of time and money.
      2. Don’t spam your audience with constant messages about yourself.
      3. Don’t forget to bring some humor and wit to your communications so that
      people want to read what you share.
      4. Don’t forget to retweet what your followers share.
      5. Don’t forget to be interesting. You must demonstrate your passion for
      your topic.

      _Top 5 Do’s for Twitter_
      1. Do engage with a follower when they reach out to you with a question or
      information.
      2. Do post between eight and ten times a day and spend the rest of your time
      on engagement.
      3. Do share photos, video links and text messages to inspire interest.
      4. Do stay consistently engaged to avoid community attrition.
      5. Do monitor your tone carefully, because it only takes 140 characters to
      undo all your good work.

      Overarching all these pointers is a necessity for your brand to be clearly
      defined, to know its core values, and to demonstrate those consistently.
      Social media tools are not an end in themselves, but rather another way to
      connect with people emotionally to generate word of mouth advertising. If
      your brand is clearly defined and your core values consistently on display,
      your community will reward your engagement by promoting your brand for you.

      Thanks for being a part of the We First community and I hope you enjoyed the
      newsletter. Look out for a big announcement in next month’s issue!

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.

      Did someone forward this to you?
      [6]Subscribe here.
      Links:
      6. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [7]unsubscribe instantly.
      [8]Become a fan on Facebook | [9]Follow We First on Twitter | [10]Connect
      with We First on Linked In
      [11]Subscribe | [12]Unsubscribe | [13]Privacy Policy | [14]Forward this
      email
      Copyright © 2011 We First
      Links:
      7. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=76f4f7ad1e
      8. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      9. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      11. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      12. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=76f4f7ad1e
      13. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      14. http://us2.forward-to-friend1.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=76f4f7ad1e&e=af92ee4b76

    4. Hi,

      We First is inviting you to join Facebook.

      Once you join, you’ll be able to connect with the We First Page, along with people you care about and other things that interest you.

      Thanks,
      We First

      To sign up for Facebook, follow the link below:
      http://www.facebook.com/p.php?i=1387617722&k=Z3M266P3W3TF6BD1SAV2RTTPQVIB34ZEWPDQK&r&oid=152799671435098

      You are receiving this email from We First. We First has sent you this message through Facebook. If you no longer want to receive messages through Facebook, click the link below.
      http://www.facebook.com/o.php?k=a2fec0&u=100002397305323&mid=434c682G5af39f5e39ebG73f1G7c
      Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

    5. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=af92ee4b76

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First':
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=952bfa7746
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=952bfa7746
      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=af92ee4b76

    6. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=af92ee4b76

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First':
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=952bfa7746
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=952bfa7746
      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=af92ee4b76

    7. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=af92ee4b76

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First':
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=952bfa7746
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=952bfa7746
      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=af92ee4b76

    8. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=af92ee4b76

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First':
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=952bfa7746
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=952bfa7746
      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=af92ee4b76

    9. Hi everyone!

      It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

      If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

      There are many benefits to buying this book today:
      1. If you’re part of a company, you will learn how to use social technology to drive profits.
      2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
      3. And, everyone will learn how to use social media to build a world we want to live in.

      Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

      We can’t thank you enough for your support, it means a lot.

      ==============================================
      Unsubscribe from this list:
      http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=9a69e6ab24

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=9a69e6ab24&e=af92ee4b76

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76

    10. Hi everyone!

      It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

      If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

      There are many benefits to buying this book today:
      1. If you’re part of a company, you will learn how to use social technology to drive profits.
      2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
      3. And, everyone will learn how to use social media to build a world we want to live in.

      Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

      We can’t thank you enough for your support, it means a lot.

      ==============================================
      Unsubscribe from this list:
      http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=9a69e6ab24

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=9a69e6ab24&e=af92ee4b76

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76

    11. Hi Everyone!

      I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

      My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

      So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

      We so appreciate your support, it means a lot. 

      – Simon Mainwaring

      ==============================================
      Unsubscribe from this list:
      http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76&c=f8453a109b

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=f8453a109b&e=af92ee4b76

      Update your profile:
      http://wefirstbranding.us2.list-manage1.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=af92ee4b76

    12. =======================================
      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=19b4caae274d9639f00b6fd145fcc699&mid=4feb7dbG5af39f5e39ebG0G46 =======================================

      Hi,

      The following person invited you to be their friend on Facebook:

      Simon Mainwaring (Invite sent: May 11, 2011)

      Facebook is a great place to keep in touch with friends, post photos, videos and create events. But first you need to join! Sign up today to create a profile and connect with the people you know.
      Thanks,
      The Facebook Team

      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=19b4caae274d9639f00b6fd145fcc699&mid=4feb7dbG5af39f5e39ebG0G46
      =======================================
      The message was sent to If you don’t want to receive these emails from Facebook in the future, please follow the link below to unsubscribe. http://www.facebook.com/o.php?k=a2fec0&u=100002397305323&mid=4feb7dbG5af39f5e39ebG0G46 Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

  4. I can’t help but feel this is a little naive. There is a fine line between encouraging a gradual transition, and allowing just enough visible (yet minor) change to keep the masses quiet, while the status quo remains effectively in place. Every oppressive system in history has offered such sops during its successful phases – I think there’s at least a devil’s advocate argument to be made that the sort of activity you trumpet, which is taking place at the same time as (e.g.) WTO regulations keeping in place systemic barriers to labour reform are maintained, falls the wrong side of the line. The marketing industry, in its smiley-happy-positive worldview, needs to be able to stare the real underlying issues in the face. I’m not sure you’re helping. Some of the British advertising community are having similar debates at http://www.conservation-economy.org. Your comments would be very welcome.

    1. Thanks Jon and I totally hear you. The history of so many industries,
      especially those in marketing and PR that specialize in image management, is
      littered with lip-service and little substantive change. I believe two
      things need to happen. A mindshift within the advertising industry (my
      focus) to get them to embrace the creative destruction currently underway
      and the systemic transformation that needs to occur for both them to survive
      and the fundamental underlying issues you mention to be addressed. Lip
      service and superficial change is not only ineffective, it further enables
      the very problems that got the industry and much of the First and Third
      worlds into trouble on so many levels in the first place. This is not a cake
      walk for ad agencies. They need to recognize that the world has changed for
      the worse, that technology is transforming the marketplace and that they
      have a responsibility towards being part of the solution. So you know, to
      that end I am just completing a book on this very topic that has the space
      and scope to address these multiple, nuanced issues which is very hard to do
      in a blog post. That for your great feedback and totally agree that a post
      such as this can appear superficial when so much substantive change is
      begging. Best, Simon

    2. Welcome to We First! When you consider Wikileaks, protests in Egypt, the
      Pepsi Refresh Project, and the online outcry against the BP oil spill in the
      Gulf of Mexico, it’s easy to see how influential social technology is
      becoming in our political, business, social and personal lives.

      The We First site will feature:
      • The latest social technologies across mobile, social, and gaming
      platforms.
      • Creative uses of social media by business, non-profits and government.
      • Fresh strategies for how companies use social media to build brand
      communities, profits and positive impact.
      • Step-by-step plans for how to use emerging technologies to maximize your
      return on investment.

      So click NOW and check out our new We First Website!
      [2]www.wefirstbranding.com
      Links:
      2. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=66db3054e0&e=219de8ff57

      You can also PRE-ORDER copies of We First at [3]www.wefirstbook.com for
      yourself and others interested in this message. It explains how brands and
      consumers use social media to build communities, profits and a better world.
      Links:
      3. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=70e5cc05ac&e=219de8ff57

      Thanks in advance for joining the We First community and we look forward to
      collaborating.

      In friendship,

      [4]Simon Mainwaring
      Founder/CEO We First
      Links:
      4. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=15c26e6fae&e=219de8ff57

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.

      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      What people are saying about We First “In the most important business book
      since Freakonomics, Simon Mainwaring’s transformational opus illustrates
      that doing good and doing well go hand-in-hand for 21st century
      corporations. A groundbreaking approach to marketing, We First teaches
      brands how to tap into a world of 600 million friends and billions of daily
      personal news feeds by making an impact one person at a time.” _Jay Samit_
      Former EVP Sony Corporation of America

      “Few understand the power of brands and consumers better than Simon
      Mainwaring. In We First he presents a truly compelling vision of how to
      transform that power to the benefit of society and the good of
      capitalism.” Jeff Jarvis
      Author of What Would Google Do?

      “We First is a critical resource for corporate leaders and will inspire
      consumers, individually and collectively, to recognize their inherent
      strength. It is an invaluable blueprint for building this new societal
      structure we so urgently need.” Philip Seib Professor & Director, Center
      on Public Diplomacy,
      USC Annenberg School

      “We First is as prescient as it is visionary – a must read for marketers and
      consumers intent on creating a prosperous future for all.” Rishad
      Tobaccowala
      Chief Strategy & Innovation Officer for VivaKi, Publicis Groupe

      “Mainwaring is an inspiring leader that truly understands the dynamics in
      play in the new world of business, online consumer behavior, and how they
      can collaborate to rethink and rework paths to true global renewal.” _Brian
      Solis Author of _Engage
      Did someone forward this to you?
      [5]Subscribe here.
      Links:
      5. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [6]Unsubscribe instantly.
      [7]Become a fan on Facebook [8]Follow We First on Twitter [9]Connect with We
      First on Linked In
      [10]Subscribe | [11]Unsubscribe | [12]Privacy Policy | [13]Forward this
      email
      Copyright © 2011 We First
      Links:
      6. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=6771364031
      7. http://wefirstbranding.us2.list-manage1.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=1472db563d&e=219de8ff57
      8. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=c906b4582d&e=219de8ff57
      9. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=a7666bcd88&e=219de8ff57
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=6771364031
      12. http://wefirstbranding.us2.list-manage.com/track/click?u=c2c11b3d1aa1cbebf73b8730a&id=26f98278aa&e=219de8ff57
      13. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=6771364031&e=219de8ff57

      Sent to : [14]unsubscribe | [15]update profile | [16]forward to a
      friend
      Links:
      14. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=6771364031
      15. http://wefirstbranding.us2.list-manage2.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57
      16. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=6771364031&e=219de8ff57

      Email Marketing Powered by MailChimp
      http://www.mailchimp.com/monkey-rewards/?aid=c2c11b3d1aa1cbebf73b8730a&afl=1

    3. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=76f4f7ad1e&e=219de8ff57

      We First book launch

      Hello!
      Simon here. I hope all is well. I’m really excited this month because, after
      three years of work, the launch of the We First book is only four weeks
      away. So I wanted to explain a little about why I wrote We First and its
      purpose.

      We First is not an idea anyone can own. It exists in the collective and is
      merely there to serve as a platform on which to celebrate all those people
      who are making an effort to serve the interests of others as well as
      themselves. These include brands doing CSR initiatives or cause marketing,
      non-profits and foundations, social entrepreneurs, government and NGO
      efforts, and every regular person that is consciously thinking about the
      social impact of what they buy or sell every day.

      My hope with the book is that we can all work together to shift the
      conversation in the private sector about the responsibility that we all have
      to contribute to building a better world. Obviously, launching a book is a
      community effort and I’ll be looking for your help in the next month to
      amplify the We First message so we can convert this conversation into
      substantive change.

      It’s my firm belief that if we make enough noise we’ll look back in five
      years time and see a dramatic change in the way companies and customers work
      together to scale positive social change.

      I invite you to preorder your copy of [2]We First now at wefirstbook.com.
      Here are a few things that you will get out of it.
      Links:
      2. http://www.wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

      • How to shift our thinking and behavior to better serve the interests of
      others and ourselves.
      • How brands and customers work together to have a positive impact through
      the things we buy every day.
      • How companies can make money from social media by building communities
      that drive profits.
      • How customers can think and act in ways that is both good for them and the
      planet.
      • How companies and customers integrate purpose into profit to create change
      that is sustainable.
      • How we reengineer the way we do business to leave a better world for our
      kids.

      As you can see, We First is perfect for you, your boss or colleague,
      marketing specialists, a graduating student, a mom and anyone who
      contributes or works with causes and non-profits. I so appreciate your help
      in sharing the message. Together we can improve the lives of millions of
      others and our own.

      We First book tour and Broadcastr

      Over the next few weeks I’ll be traveling a lot talking about the We First
      message. One of the ways I’ll stay in touch is by using Broadcastr, a great
      new app that lets you geo-tag audio about what you’re up to and then share
      it across social networks. The app also lets you take a walk around while
      stories about your surroundings stream into your headphones automatically
      based on your GPS location. So it makes social media hyper local. Look out
      for these tweets and check out Broadcastr for yourself as it’s a great tool
      for brands and regular people to enjoy. Here’s where you can download the
      app for free and a link to listen to my book tour updates:

      Download the free app for iPhone here:
      http://itunes.apple.com/us/app/broadcastr/id423169367?mt=8&ls=1&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      And for Android here:
      [4]https://market.android.com/details?id=com.electricliterature.broadcastr&f&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      eature=search_result
      Or visit this link to hear Simon’s updates on the Web:
      http://beta.broadcastr.com/Echo.html?author=SimonMainwaring&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      Links:
      4. https://market.android.com/details?id=com.electricliterature.broadcastr&feature=search_result&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

      Using social media to build your brand

      Social media allows you and your community to work together to help build
      your brand, increase your profits, and have a positive impact in the world.
      But this can only be done if you build a genuine relationship with your
      community through authentic and consistent engagement. With that in mind,
      let’s look at a few insider tips specific to two popular platforms, Facebook
      and Twitter.

      _Top five Don’ts for Facebook:_
      1. Don’t participate if you do not intend to invest time and energy into
      long-term relationships with your fans.
      2. Don’t participate if you are not willing or capable of moderating the
      conversations you start on a daily basis.
      3. Don’t measure success by the number of fans or followers you have, but
      rather, how deeply they are engaged.
      4. Don’t treat social media like direct mail where you simply talk about
      yourself tirelessly in shorter sound bites.
      5. When you make a mistake, don’t get defensive or self-righteous, but
      rather, accept responsibility, apologize and do what you can to make up for
      it.

      _Top 5 Dos for Facebook_
      1. Do bring consistent creativity to your Facebook ‘Like’ page to inspire
      engagement.
      2. Do respond to negative comments in order to turn a brand critic into a
      brand advocate.
      3. Do recognize your brand loyalists and reach out to them to build them
      into brand ambassadors.
      4. Do keep up to date with the latest applications and plug-ins that add new
      dimension to your ‘Like’ page.
      5. Do recognize that your are effectively bidding for people’s attention in
      an overcrowded marketplace and that their time deserves to be rewarded.

      _Top 5 Don’ts for Twitter_
      1. Don’t buy followers. It’s a waste of time and money.
      2. Don’t spam your audience with constant messages about yourself.
      3. Don’t forget to bring some humor and wit to your communications so that
      people want to read what you share.
      4. Don’t forget to retweet what your followers share.
      5. Don’t forget to be interesting. You must demonstrate your passion for
      your topic.

      _Top 5 Do’s for Twitter_
      1. Do engage with a follower when they reach out to you with a question or
      information.
      2. Do post between eight and ten times a day and spend the rest of your time
      on engagement.
      3. Do share photos, video links and text messages to inspire interest.
      4. Do stay consistently engaged to avoid community attrition.
      5. Do monitor your tone carefully, because it only takes 140 characters to
      undo all your good work.

      Overarching all these pointers is a necessity for your brand to be clearly
      defined, to know its core values, and to demonstrate those consistently.
      Social media tools are not an end in themselves, but rather another way to
      connect with people emotionally to generate word of mouth advertising. If
      your brand is clearly defined and your core values consistently on display,
      your community will reward your engagement by promoting your brand for you.

      Thanks for being a part of the We First community and I hope you enjoyed the
      newsletter. Look out for a big announcement in next month’s issue!

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.

      Did someone forward this to you?
      [6]Subscribe here.
      Links:
      6. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [7]unsubscribe instantly.
      [8]Become a fan on Facebook | [9]Follow We First on Twitter | [10]Connect
      with We First on Linked In
      [11]Subscribe | [12]Unsubscribe | [13]Privacy Policy | [14]Forward this
      email
      Copyright © 2011 We First
      Links:
      7. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=76f4f7ad1e
      8. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      9. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      11. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      12. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=76f4f7ad1e
      13. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
      14. http://us2.forward-to-friend1.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=76f4f7ad1e&e=219de8ff57

    4. Hi,

      We First is inviting you to join Facebook.

      Once you join, you’ll be able to connect with the We First Page, along with people you care about and other things that interest you.

      Thanks,
      We First

      To sign up for Facebook, follow the link below:
      http://www.facebook.com/p.php?i=1387617722&k=Z3M266P3W3TF6BD1SF45YTTVPUIB34ZEWPDRK&r&oid=152799671435098

      You are receiving this email from We First. We First has sent you this message through Facebook. If you no longer want to receive messages through Facebook, click the link below.
      http://www.facebook.com/o.php?k=252756&u=100002422805530&mid=434c689G5af3a0e3541aG81a4G7c
      Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

    5. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=219de8ff57

      We First is here!

      Well, today is the day! After almost four years of work, my first book ‘We
      First’ is now available. I am so excited to share this with you and invite
      you to order a copy for yourself and your colleagues of friends. The book
      offers you enormous value in the following areas:

      How does a business use social media to build its profits and brand
      community.

      How do regular people use what they buy and social media to have a positive
      impact on our world.

      How does the business work with its customers to great a new pillar of
      social change that can build a better world.

      My hope is that We First will enrich your business and personal life. Our
      world desperately needs new ideas that can improve the lives of others and
      ourselves. Thank you so much for your support and for sharing the message.

      Watch the brand new We First Launch Film: ‘We-defining Me’
      http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      A ‘We First Special’ Offer

      Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
      receive:

      A free We First white paper on the ‘7 Keys to Brand Positioning in the
      Future.’

      A free podcast on ‘The Future of Ad Agencies.’

      A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
      Responsible Consumer.’

      Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
      United Nations Foundation.’

      Also, when you enter your email address at http://wefirstbook.com, you’ll
      get instant access to ten free videos about how to use social media to build
      your community, profits and positive impact.

      Independent Reviews of ‘We First':
      [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      -first/#review
      Links:
      5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

      -Kirkus Reviews
      http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Publisher’s Weekly
      http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      -Inc Magazine

      What is We First?

      We First is a way of looking at the world. It asserts that we now live in an
      intimately connected, mutually dependent, global community. It recognizes
      that selfish Me First thinking hurts business, people we care about,
      millions of strangers and the planet. It embraces the seismic impact of
      digital and social technology that is transforming our professional and
      personal lives. It accepts the challenge of millions of consumers who want
      brands to be a force for change in return for their loyalty, goodwill and
      purchases. It believes that this unprecedented collision of global needs and
      personal wants, of human emotion and social technology, of powerful brands
      and newly empowered consumers has the potential to transform our world.

      Ten Core ‘We First’ Beliefs
      1. An inter-dependent, global community requires an expanded definition of
      self-interest.
      2. The future of profit is purpose.
      3. Technology is teaching us to be human again.
      4. Consumers want a better world, not just better widgets.
      5. Brands must become architects of community.
      6. Brands must become day traders in social emotion.
      7. The evolution of revolution is contribution.
      8. We cannot separate living and giving if we hope to build a better world.
      9. Life’s necessities must generate the necessities for life.
      10. Prosperity is not the wealth of a few but the well-being of many.

      TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

      In his talk, ‘From Me First to We First Living’, Simon explores how we
      change the way we think and behave using social media to build better
      businesses and a better world.
      http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      Recent Articles in Mashable and AdAge

      The 7-Stage Evolution of a Socially Responsible Consumer
      http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      How Digital Tech Can Help You Become a More Socially Responsible Consumer
      http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

      From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing
      http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      /

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for Fast Company.

      Did someone forward this to you?
      [12]Subscribe here.
      Links:
      12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [13]unsubscribe instantly.
      [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
      with We First on Linked In
      [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
      email
      Copyright © 2011 We First
      Links:
      13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=952bfa7746
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=952bfa7746
      19. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
      20. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=219de8ff57

    6. Hi everyone!

      It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

      If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

      There are many benefits to buying this book today:
      1. If you’re part of a company, you will learn how to use social technology to drive profits.
      2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
      3. And, everyone will learn how to use social media to build a world we want to live in.

      Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

      We can’t thank you enough for your support, it means a lot.

      ==============================================
      Unsubscribe from this list:
      http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=9a69e6ab24

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=9a69e6ab24&e=219de8ff57

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57

    7. Hi Everyone!

      I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

      My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

      So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

      We so appreciate your support, it means a lot. 

      – Simon Mainwaring

      ==============================================
      Unsubscribe from this list:
      http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=f8453a109b

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=f8453a109b&e=219de8ff57

      Update your profile:
      http://wefirstbranding.us2.list-manage1.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57

    8. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=d32cacc983&e=219de8ff57

      We First Hits the Bestseller Lists

      I wanted to thank everyone for their support in the launch of We First. We
      are so excited that the message is resonating and that it is contributing to
      the conversation that is changing the role of brands and the private sector.
      Here’s how We First fared on the bestseller lists:

      #4 on the New York Times Advice/How To bestseller list

      #5 on the New York Time Hardcover Business bestseller list

      #2 on the Wall Street Journal Business bestseller list

      #4 on the USA Today bestseller list
      …as well as being a #1 bestseller on Amazon and Barnes and Noble.

      Finally, last week, Amazon named We First as one of the Top Ten Business
      Books of 2011 so far.

      This would not have been possible without all your support and from everyone
      here at We First, a huge thank you.

      _We First on Non-profits:_ One of the themes that We First explores is how
      non-profits can become more effective marketers to help further the
      important work they do. Here are a few thoughts on some of the challenges
      that non-profits face.

      Understandably, social media has been hailed by many non-profits as a
      critical tool to help them fund-raise and do their valuable work more
      effectively. Success stories like fund-raising for victims of the Haiti
      earthquake and Japanese tsunami victims are proof of the ease with which
      non-profits can now make people aware of a crisis and allow them to
      contribute to the urgent needs of others. But there can also be a downside,
      one that non-profits must be aware of if they hope to leverage social media
      to their advantage.

      The ability of a non-profit to use social media to build a dialogue with its
      community forces it to define itself in ways that often weren’t necessary
      before. The fact that non-profits can now market to consumers in ways
      normally reserved for for-profit brands means that they must become more
      effective marketers. These new expectations include the following:

      _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
      be most effective as marketers they need to define themselves within the
      cause category that they work in. There needs to be a unique point of view
      on the cause itself so that one non-profit can distinguish itself from
      others working in the same cause category.

      _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
      need to fund-raise. Yet with staffing and resources spread often spread so
      thin, it’s difficult to have enough employees to engage with your community
      on an real-time basis as well as do the meaningful work that’s required in
      the field. Yet this is necessary if a non-profit hopes to sustain an active
      and engaged online community.

      _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
      for-profit companies, but for that to happen non-profits must to be able to
      make their case as to the value of the partnership to the for-profit brand.
      Too often, non-profits pitch themselves on the basis of the cause that they
      are supporting alone. But as with any pitch situation, the offering must be
      framed in terms of the needs of your potential client – in this case the
      for-profit brand.

      _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
      any time, especially after a series of natural disasters as we just saw with
      Haiti, Pakistan, and Japan. While social media gives non-profits the ability
      to engage with their community more easily, they must become more creative
      in their strategies and messaging to sustain their interest and support
      through a series of natural disasters.

      _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
      the marketplace with all the resources that it possesses. It’s even more
      difficult for a non-profit with its limited resources. Yet the non-profit
      world must become increasingly tech-savvy so that they know how their
      donor-base is relating with each other and what tools are most appropriate
      to help them reach their goals.

      The challenges that social media presents to non-profits are as daunting as
      they are for for-profit companies. The ability to connect with people so
      easily brings with it the expectation of constant engagement and sustained
      results. As such, it’s critical for non-profits to add to their skill sets
      and become effective storytellers fascinated with emerging technologies. We
      First was written to help non-profits do this by laying out a step-by-step
      action plan for how brands use social media to build their communities,
      drive their fund-raising, and help build a better world.

      _Featured reviews of We First:_
      [2]Social Media Drives Social Change and the We First Community
      Links:
      2.

      By Melissa Rowley
      [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
      World
      Links:
      3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      By Beth Kanter

      _Featured guest posts:_
      [4]Four reasons we must re-engineer market capitalism [5]10 actions
      consumers can take to reinvent capitalism
      Links:
      4.
      5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

      Did someone forward this to you?
      [10]Subscribe here.
      Links:
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [11]unsubscribe instantly.
      [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
      with We First on Linked In
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=d32cacc983
      12. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      15. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      16. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=d32cacc983
      17. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
      18. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=d32cacc983&e=219de8ff57

    9. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=219de8ff57
      We First Hits the Bestseller Lists

      I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

      #4 on the New York Times Advice/How To bestseller list

      #5 on the New York Time Hardcover Business bestseller list

      #2 on the Wall Street Journal Business bestseller list

      #4 on the USA Today bestseller list
      …as well as being a #1 bestseller on Amazon and Barnes and Noble.

      Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

      This would not have been possible without all your support and from everyone
      here at We First, a huge thank you.

      _We First on Non-profits:_ One of the themes that We First explores is how
      non-profits can become more effective marketers to help further the
      important work they do. Here are a few thoughts on some of the challenges
      that non-profits face.

      Understandably, social media has been hailed by many non-profits as a
      critical tool to help them fund-raise and do their valuable work more
      effectively. Success stories like fund-raising for victims of the Haiti
      earthquake and Japanese tsunami victims are proof of the ease with which
      non-profits can now make people aware of a crisis and allow them to
      contribute to the urgent needs of others. But there can also be a downside,
      one that non-profits must be aware of if they hope to leverage social media
      to their advantage.

      The ability of a non-profit to use social media to build a dialogue with its
      community forces it to define itself in ways that often weren’t necessary
      before. The fact that non-profits can now market to consumers in ways
      normally reserved for for-profit brands means that they must become more
      effective marketers. These new expectations include the following:

      _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
      be most effective as marketers they need to define themselves within the
      cause category that they work in. There needs to be a unique point of view
      on the cause itself so that one non-profit can distinguish itself from
      others working in the same cause category.

      _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
      need to fund-raise. Yet with staffing and resources spread often spread so
      thin, it’s difficult to have enough employees to engage with your community
      on an real-time basis as well as do the meaningful work that’s required in
      the field. Yet this is necessary if a non-profit hopes to sustain an active
      and engaged online community.

      _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
      for-profit companies, but for that to happen non-profits must to be able to
      make their case as to the value of the partnership to the for-profit brand.
      Too often, non-profits pitch themselves on the basis of the cause that they
      are supporting alone. But as with any pitch situation, the offering must be
      framed in terms of the needs of your potential client – in this case the
      for-profit brand.

      _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
      any time, especially after a series of natural disasters as we just saw with
      Haiti, Pakistan, and Japan. While social media gives non-profits the ability
      to engage with their community more easily, they must become more creative
      in their strategies and messaging to sustain their interest and support
      through a series of natural disasters.

      _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
      the marketplace with all the resources that it possesses. It’s even more
      difficult for a non-profit with its limited resources. Yet the non-profit
      world must become increasingly tech-savvy so that they know how their
      donor-base is relating with each other and what tools are most appropriate
      to help them reach their goals.

      The challenges that social media presents to non-profits are as daunting as
      they are for for-profit companies. The ability to connect with people so
      easily brings with it the expectation of constant engagement and sustained
      results. As such, it’s critical for non-profits to add to their skill sets
      and become effective storytellers fascinated with emerging technologies. We
      First was written to help non-profits do this by laying out a step-by-step
      action plan for how brands use social media to build their communities,
      drive their fund-raising, and help build a better world.

      _Featured reviews of We First:_
      [2]Social Media Drives Social Change and the We First Community
      Links:
      2.

      By Melissa Rowley
      [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
      World
      Links:
      3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      By Beth Kanter

      _Featured guest posts:_
      [4]Four reasons we must re-engineer market capitalism [5]10 actions
      consumers can take to reinvent capitalism
      Links:
      4.
      5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      A struggling economy, a world in crisis and new social technology has left
      brands scrambling for profits and consumers desperate for change. What if we
      could achieve both? What if brands and consumers could partner using social
      media to build communities, profits and a better world? That’s the promise
      of a We First world.
      [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

      Did someone forward this to you?
      [10]Subscribe here.
      Links:
      10. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [11]unsubscribe instantly.
      [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
      with We First on Linked In
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=dda31996e4
      12. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      15. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      16. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=dda31996e4
      17. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
      18. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=219de8ff57

    10. =======================================
      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=4d82aa73fbfb85a391d9267cfa34fdb6&mid=4feb56dG5af3a0e3541aG0G46 =======================================

      Hi,

      The following person invited you to be their friend on Facebook:

      Simon Mainwaring (Invite sent: May 11, 2011)

      Facebook is a great place to keep in touch with friends, post photos, videos and create events. But first you need to join! Sign up today to create a profile and connect with the people you know.
      Thanks,
      The Facebook Team

      To sign up for Facebook, follow the link below: http://www.facebook.com/r.php?re=4d82aa73fbfb85a391d9267cfa34fdb6&mid=4feb56dG5af3a0e3541aG0G46
      =======================================
      The message was sent to If you don’t want to receive these emails from Facebook in the future, please follow the link below to unsubscribe. http://www.facebook.com/o.php?k=252756&u=100002422805530&mid=4feb56dG5af3a0e3541aG0G46 Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

    11. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=eb453d80f3&e=219de8ff57
      Special announcement from We First!

      The first ever
      We First Social Branding Seminar!

      We are super excited to announce the first We First Social Branding Seminar to be held in Los Angeles, in February 2012. This two day training event with Simon Mainwaring has been specifically designed to enable Fortune 500 brands, non-profits, social entrepreneurs, starts-ups and personal brands to master both brand storytelling and social technology to build their profits and positive impact. Check out the [2]Social Branding Seminar registration page now for information and to sign up for our special early bird ticket price.
      Links:
      2. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      At the seminar, you’ll learn:
      * How to DEFINE YOUR BRAND – its Purpose, Manifesto and Vision.
      * How to create a BRAND IDENTITY that’s authentic and stands out from the crowd.
      * How to craft a MARKETING CAMPAIGN that builds a loyal community.
      * Where to start with SOCIAL MEDIA and what TOOLS to use.
      * Social media STRATEGIES AND TACTICS to achieve your business goals.
      * How to MAINTAIN YOUR COMMUNITY and inspire them to build your business.

      Places are limited so register now at [3]www.wefirstseminar.com.
      Links:
      3. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      Take the We First Survey & Win!

      As you know, the mission of We First is to help companies use social media
      to bring their purpose to life in ways that create profit and positive
      social impact. As we’re preparing the content of the [4]We First Social
      Branding Seminar, we’d wanted to give you the chance to tell us what you
      need most.
      Links:
      4. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      That’s why we’ve prepared a [5]survey about the challenges you face are
      facing building your business and online community. If you haven’t taken it
      yet, just click the link below and tell us what you need to know about
      branding and social media. To say thanks for your time and input, we’ll send
      you a free brand training video as soon as you finish the last question.
      Links:
      5. http://www.wefirstsurvey.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      Plus, you’ll be entered into a drawing where you could win one of four $50
      Amazon gift cards.

      To take the We First survey now, click here: [6]http://www.WeFirstSurvey.com
      Links:
      6. http://www.wefirstsurvey.com?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      Current Events Links

      _Occupy Wall Street:_ As the movement spread throughout the country and
      around the world, it’s yet another example of how social media is being used
      to driven citizen and customer engagement. Only this time, the targets are
      Wall Street and corporations.
      [7]Click here to view
      Links:
      7.

      _Steve Jobs:_ The tech world and beyond are mourning the loss of the genius
      and inspiration that was Steve Jobs. Yet Apple has invested in fascinating
      ways to perpetuate his impact and leadership style.
      [8]Click here to view
      Links:
      8.

      _Banks:_ A struggling economy and consumer distrust are simply adding the
      mounting challenges faced by institutions like Bank of America.
      [9]Click here to view
      Links:
      9.

      _Social Good:_ From shared values to cancer curing mobile apps, the social
      good space is changing at a blistering and inspiring pace.
      [10]Click here to view
      Links:
      10.

      _Facebook:_ The f8 Conference saw the introductions of new tools like
      Timeline and Ticker that will transform the way both brands and their
      customers relate with each other.
      [11]Click here to view
      Links:
      11.

      [12]www.wefirstbranding.com/opt-in
      Links:
      12. http://www.wefirstbranding.com/opt-in?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      To the We First Community:

      Firstly, thanks so much for your ongoing support of We First. It’s an
      exciting time for us as we expand to provide branding support beyond the
      book itself. Part of these changes involves improving the tools we use to
      interact with our community, and we’re switching to a new email service that
      will allow us to give you even more free content! The last thing we want to
      do is annoy anyone, so as we move over to this new email service, we’re
      asking you to opt-in to continue to receive our free newsletters, content,
      training videos and announcements. As ever, we’ll ensure these materials are
      of the highest value to you and you can unsubscribe at any time.

      We look forward to sharing more great stuff so click here to opt-in. It will
      only take a sec.

      Thanks,
      Simon
      Founder, We First
      [13]Twitter4 [14]facebook [15]Linked in [16]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      13. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      14. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      15. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      16. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email

      Did someone forward this to you?
      [17]Subscribe here.
      Links:
      17. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

      Don’t want to receive these emails anymore? Bummer, but you can
      [18]unsubscribe instantly.
      [19]Become a fan on Facebook | [20]Follow We First on Twitter | [21]Connect
      with We First on Linked In
      [22]Subscribe | [23]Unsubscribe | [24]Privacy Policy | [25]Forward this
      email
      Copyright © 2011 We First
      Links:
      18. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=eb453d80f3
      19. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      20. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      21. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      22. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e
      23. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=eb453d80f3
      24. http://wefirstbranding.com/privacy-policy?utm_source=We+First+Newsletter&utm_campaign=eb453d80f3-We_First_Newsletter_October_17_201110_17_2011&utm_medium=email
      25. http://us2.forward-to-friend2.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=eb453d80f3&e=219de8ff57

    12. Hi,

      Simon here. I noticed you hadn’t had a chance yet to confirm that you want to stay on our list to receive our free branding and social media newsletters, video content and training. So I’m just checking in because I’d love to stay connected as part of the We First community. Please take a few seconds to join to our new email service by visiting http://wefirstbranding.com/opt-in Plus, as soon as you register, you’ll get a new FREE BRANDING TRAINING VIDEO.
      “Why are you asking me to do this, Simon?” Good question! Thanks to everyone’s amazing support for the book, We First has grown and we needed to change how we connect with people and that means we need a new email provider. So rather than lose contact, we had to ask you to stay connected. That way we can continue to share the best and latest information, content and training around branding, social media and purposeful brand engagement. Plus by asking you to join, we make sure we don’t annoy anyone with emails they don’t want.
      So go to http://wefirstbranding.com/opt-in to stay connected and thanks for your time. And remember, you can unsubscribe whenever you want.
      Thanks and really hope all is well,

      Simon

      Founder, We First
      ==============================================
      You got into this newsletter list by filling the top form on wefirst.com.
      Unsubscribe from this list: http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=34b46c8945
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=34b46c8945&e=219de8ff57

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57

    13. Hi Devin,

      Simon here from We First.

      First of all, thanks for being a part of the We First community. It’s not something we take for granted and we recognize that, like us, you’re passionate about building businesses that create a better world. That’s why we wanted to make sure that you’re among the first to hear about the first ever [1]We First Social Branding Seminar. Registration has just started and places are limited.
      Links:
      1. https://wut89066.infusionsoft.com/app/linkClick/156/371bab5b2a7fd9bc/0/e20f18f2c14594ab?utm_source=We+First+Newsletter&utm_campaign=5684c9c9e3-SMC_FEB11_8_2011&utm_medium=email
      So we’d love you to join us February 1st and 2nd, 2012 for a 2-day live training seminar in Los Angeles. The event is designed to ensure that you master brand storytelling and social technology specific to your business so that you can build your brand, its community and have the positive impact you want.
      After this training experience, you’ll walk away with:
      * How to DEFINE YOUR BRAND, its MESSAGE and its PURPOSE to resonate with customers
      * How to ARCHITECT A COMMUNITY that builds your business with you
      * How to MARKET YOUR BRAND to inspire customer goodwill, loyalty and profits
      * Where to start with SOCIAL MEDIA, what TOOLS to use and how to INTEGRATE
      THEM
      * What social media STRATEGIES and TACTICS will achieve your business
      goals based on BEST PRACTICES, CASE STUDIES and ROI
      * How to SELL YOUR SOCIAL MEDIA PLAN to leadership, employees and
      customers
      * How to MAINTAIN AND GROW YOUR COMMUNITY while keeping up with new
      technology

      Right now, we are offering a special early bird registration price of $1997
      only through the end of November. Just visit [2]www.wefirstseminar.com to
      register now. It’s going to be great fun. Plus, when you purchase your
      registration, you get an extra ticket to invite a non-profit colleague. That
      way, you’re contributing to a better world just by attending.
      Links:
      2. http://www.wefirstseminar.com?utm_source=We+First+Newsletter&utm_campaign=5684c9c9e3-SMC_FEB11_8_2011&utm_medium=email

      See you there!

      Simon, Founder, We First

      PS. I wanted to share this 5-minute training video with you as a thank you
      and a tiny preview of what’s in store for you at the seminar. Enjoy!

      Sent to — [3]why did I get this?
      [4]unsubscribe from this list | [5]update subscription preferences
      We First · 1223 Wilshire Blvd. · #1730 · Santa Monica, California 90403-5400
      Links:
      3. http://wefirstbranding.us2.list-manage.com/about?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=5684c9c9e3
      4. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=5684c9c9e3
      5. http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57

    14. For some reason, everyone got called “Devin.” Although it’s a lovely name, we’re fixing it. Thanks for understanding.
      Simon aka. Devin ☺

      ==============================================
      You are receiving this email, because you subscribed to the We First email list.
      Unsubscribe from this list: http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=fc96fc6e01
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

    15. 2012 is hurtling towards us already. Hard to believe, right?

      If one thing is going determine the success of your company or brand next year, it’s how you master social business. That’s not just my opinion. It’s all around us.

      That’s why we’re doing the [1]We First Social Branding Seminar. To provide you with a practical and actionable [2]SOCIAL BRANDING BLUEPRINT specific to your business that ensures your success next year. And now, two world-class experts are joining the event.
      Links:
      1. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email 2. http://wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
      [3]Carol Cone is the Global Vice Chairman of Edelman Business + Social Purpose. No one understands how to reach next year’s customer better than Carol. No one has deeper research into where business is headed. Links:
      3. http://www.edelman.com/news/ShowOne.asp?ID=242&utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email
      [4]Robert Tercek is one of the world’s most polific creators of breakthrough interactive content, having held executive leadership positions at OWN: The Oprah Winfrey Network, Sony Pictures Entertainment and MTV: Music Television. He’s a sought after around the globe for his insights into where
      media and marketing is headed.
      Links:
      4. http://roberttercek.com/biography?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email

      Make no mistake. This seminar is a two-day, deep dive into real-world case
      studies, best practices and bottom line benefits of the world’s smartest
      brands.

      Plus _every attendee gets an extra ticket to invite his or her favorite
      non-profit for free_.

      I’m sharing this now because _early bird pricing is ending,_ and I don’t
      want you to miss out.

      Go to [5]WeFirstSeminar.com now for information and to register.
      Links:
      5. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email

      I hope Thanksgiving was great and here’s to your success next year.

      Simon

      PS: In case you missed it, here’s a quick free video that gives insight into
      the training.

      [6]
      Links:
      6. http://www.wefirstbranding.com/communityarchitect?utm_source=We+First&utm_campaign=4291bd83a2-We_First_Newsletter11_29_2011&utm_medium=email

      Sent to — [7]why did I get this?
      [8]unsubscribe from this list | [9]update subscription preferences
      We First · 1223 Wilshire Blvd. · #1730 · Santa Monica, California 90403-5400
      Links:
      7. http://wefirstbranding.us2.list-manage.com/about?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=4291bd83a2
      8. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=4291bd83a2
      9. http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57

    16. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=7307289dcb&e=219de8ff57
      Happy Holidays from everyone at We First

      We can’t thank you enough for the support, friendship and feedback this year. The book’s launch and reception was a success, and that gave us a chance to share ideas that will hopefully improve the lives of others. So consider yourself royally hugged (Aussie expression) and we hope you have a restorative break and a fantastic New Year’s celebration.

      How your brand succeeds in 2012

      The purpose of the [2]We First Social Branding Seminar is to provide training and insights critical to your success in 2012. This includes mastery of brand storytelling and social technology so that you walk out with a Social Branding Blueprint specific to your business that you can act on. That way you can architect a community that builds your business with you. So [3]register now to save and get an extra ticket to invite your favorite non-profit for free.
      Links:
      2. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email 3. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Three Exciting Sponsors for the We First Seminar

      We First is grateful for the support of three great sponsors for the We
      First Seminar, each of which plays a critical role in building a company’s
      brand, profit and positive impact.

      Causecast
      Causecast: Causecast offers an engaging, web-based solution that’s a
      one-stop platform to engage your workforce in innovative volunteering and
      giving programs. Managed with a simple, secure website, you can
      automatically track, reward, and communicate your company’s collective
      impact to staff, customers, and investors. Coordinated disaster response
      campaigns, integrated social media and game mechanics are all leveraged in
      the most advanced system of its kind. Causecast’s mission is to create an
      ecosystem where every company engages their employees and customers to
      contribute to the greater good. To find out how you can participate,
      [4]click here.
      Links:
      4. http://causecast.org?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Socialvibe
      SocialVibe: SocialVibe provides the most effective and measurable form of
      brand marketing today with engagement ads. The world’s leading brands can
      engage with millions of consumers across top web and mobile properties
      worldwide using a powerful branding medium that surpasses the impact of
      traditional advertising. Consumers share SocialVibe engagements with their
      friends and bring brands into the conversation, inspiring them to make
      contributions to causes customers care about. For more information, [5]click
      here.
      Links:
      5. http://www.socialvibe.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      HP
      HP: HP Graphic Arts provides commercial, industrial and large format
      printers for designers, architects, engineers, and print service providers.
      The HP Graphic Arts Solutions enable Print Service Providers and Design
      Professionals to develop new digital applications for the creation, printing
      and distribution of postage stamps to building wraps, and everything in
      between. To discover all that HP Graphic Arts can do, [6]click here.
      Links:
      6. http://h10088.www1.hp.com/cda/gap/display/main/index.jsp?zn=gap&cp=20000_4041_100&jumpid=ex_r11400_us/en/ga/IPG/_ps_g_hpgraphicarts/GraphicArtsPhrase&k_clickid=AMS%7C41a2e015-42a1-3748-8a3e-000040e2ae09&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Two world-class additions to the We First Social Branding Seminar line-up

      At We First, we believe we are smarter and more effective when we work
      together. That’s why we’re so excited to announce that two world-class
      experts in the fields of research, consumer behavior, cause marketing, new
      media and customer engagement will be joining us.

      Carol Cone Carol Cone is the Global Vice-Chair at Edelmen for Business and
      Social Purpose. From 1980–2010 she was the Founder, CEO and Chairman of
      Cone, Inc., recognized as the nation’s leading cause-branding consultancy.
      In her new leadership position at Edelman, the world’s largest PR firm, she
      provides strategic counsel to clients on the development of purpose, social
      issues and public engagement strategies, as well as corporate and brand
      citizenship. Carol has a deep commitment to innovative research with
      consumers, executives and employees. She works with the firm’s leadership to
      apply insights from Edelman’s annual GoodPurpose™ global consumer study and
      its Trust and Health Engagement Barometers to client assignments, reports
      and proprietary methodologies.

      Carol’s recognitions include: 100 Most Influential People in Business
      Ethics, Ethisphere Magazine, 2007; 25 Most Powerful Professionals in the
      Communications Industry, PRWeek, 2007; Changing the Game Award, Advertising
      Women of New York, 2007; Lifetime Achievement Award, PR News, 2005; 50 Most
      Powerful Women in Public Relations, PRWeek; and Entrepreneur of the Year,
      Arthur Young/Venture Magazine.

      We’re incredibly excited to include her expertise at the We First Social
      Branding seminar, and we guarantee you won’t want to miss what she has to
      share for your business.

      Robert Tercek Robert Tercek is the chairman of the Creative Visions
      Foundation, the host of THIS WEEK IN SOCIAL MEDIA, and the former President
      of Digital Media for OWN: The Oprah Winfrey Network. We’ve been associated
      with Robert as a colleague and speaker for many years, always admiring his
      incredible insight and vision as to what we can expect from the future of
      media. Like Carol, he comes with world-class expertise and credentials.

      Robert is Hollywood’s most prolific creator of interactive entertainment. In
      2009, he was named one of the “25 Executives to Watch” by Digital Media
      Wire. Variety has named him one of the “Digital Dozen” most influential
      players in new media. The Industry Standard dubbed him a “TV Anarchist”.

      His 22-year career is marked by achievements which include several
      milestones: the first multichannel television service in Asia (STAR TV in
      1991); the first multiplayer Java games on the Web (Sony, 1997); the first
      interactive game shows on US Television (Sony, 1999); the world’s first
      streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s
      V-Live, 2001); the largest audience for live interactive video events on the
      web (Oprah Winfrey’s 2009 web casts); the most popular free book download in
      history (Suze Orman on Oprah.com, 2009).

      Robert also served in executive leadership roles at major media companies–
      as Senior Vice President of Digital Media at Sony Pictures Entertainment and
      earlier as Creative Director at MTV: Music Television. He also co-founded
      five startup ventures, including 7th Level, Inc that went public in 1993.

      Current Events Links

      Technology:

      _Apple’s Self-Check-Out_
      [7]http://www.psfk.com/2011/12/so-far-so-good-on-apples-self-checkout-system
      -headlines.html
      Links:
      7. http://www.psfk.com/2011/12/so-far-so-good-on-apples-self-checkout-system-headlines.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _Social Folders_
      [8]http://lifehacker.com/5866029/socialfolders-syncs-your-online-social-medi
      a-accounts-with-your-desktop
      Links:
      8. http://lifehacker.com/5866029/socialfolders-syncs-your-online-social-media-accounts-with-your-desktop?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Brands and Social Media:

      _LivingSocial IPO_
      [9]http://www.socialfish.org/2011/10/facebooks-catalogue-of-failures.html
      Links:
      9. http://www.businessinsider.com/livingsocial-delays-ipo-raises-400-million-2011-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _McDonalds Crowdsourcing_
      [10]http://www.psfk.com/2011/12/mcdonalds-crowdsources-short-films-to-promot
      e-mcbites.html
      Links:
      10. http://www.psfk.com/2011/12/mcdonalds-crowdsources-short-films-to-promote-mcbites.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _News Gaming_
      [11]http://www.psfk.com/2011/12/location-aware-app-gamifies-hyperlocal-news-
      reporting-future-of-gaming.html
      Links:
      11. http://www.psfk.com/2011/12/location-aware-app-gamifies-hyperlocal-news-reporting-future-of-gaming.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Social good:

      _Steps to Sustainability_
      [12]http://www.npr.org/blogs/13.7/2011/12/04/143112292/sustainability-in-a-m
      illion-small-steps-real-estate-included?ft=1&f=1057
      Links:
      12. http://www.npr.org/blogs/13.7/2011/12/04/143112292/sustainability-in-a-million-small-steps-real-estate-included?ft=1&f=1057&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _Fighting Global Poverty_
      [13]http://www.huffingtonpost.com/jeffrey-sachs/challenges-at-the-cutting_b_
      1127867.html
      Links:
      13. http://www.huffingtonpost.com/jeffrey-sachs/challenges-at-the-cutting_b_1127867.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Global Economy:

      _Iceland’s Opportunity_
      [14]http://www.psfk.com/2011/12/how-iceland-has-turned-misfortune-into-oppor
      tunity.html
      Links:
      14. http://www.psfk.com/2011/12/how-iceland-has-turned-misfortune-into-opportunity.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      _Occupy Aftermath_
      [15]http://buswk.co/vGLsDD
      Links:
      15. http://www.businessweek.com/finance/occupy-wall-street/archives/2011/12/no_tents_no_cameras_no_audience_no_occupy.html?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      We First Seminar Gives Back

      We First is committed to embodying the values presented in Simon’s book,
      speeches and trainings. Specifically, every facet of our business
      contributes in some way to scaling social change. To that end, every paid
      registration to the We First Social Branding Seminar, comes with a free
      ticket to invite a non-profit guest.

      The goal of this program is to provide the non-profit community important
      training to scale fundraising and branding success, and also ensures that
      each attendee gets to make an important contribution just by attending. So
      register now, choose a favorite non-profit to invite, and access the best
      available training in social branding while making a difference and
      contributing to positive social change.

      [16]Register Now
      [17]Invite a Non-Profit
      Links:
      16. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      17. http://www.wefirstseminar.com/nonprofitregistration?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Marina del Rey Seminar location: the beautiful Marriott Marina del Rey.
      [18]Twitter4 [19]facebook [20]Linked in [21]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      18. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      19. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      20. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      21. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Did someone forward this to you?
      [22]Subscribe here.
      Links:
      22. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [23]unsubscribe instantly.
      [24]Become a fan on Facebook | [25]Follow We First on Twitter | [26]Connect
      with We First on Linked In
      [27]Subscribe | [28]Unsubscribe | [29]Privacy Policy | [30]Forward this
      email
      Copyright © 2011 We First
      Links:
      23. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=7307289dcb
      24. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      25. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      26. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      27. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      28. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=7307289dcb
      29. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=7307289dcb-Happy_Holidays_from_everyone_at_We_First12_22_2011&utm_medium=email
      30. http://us2.forward-to-friend1.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=7307289dcb&e=219de8ff57

    17. Hi Disqus.

      Happy new year. I hope you had a great break with your family.

      I just wanted to let you know that the New Year Special for the We First Seminar ends this week. Obviously, I would love you to join us as it will add so much value to your business, but I also want you to get the best price possible.
      So if you go to http://www.wefirstseminar.com right now to register, just enter the code NEWYEAR, and you’ll get 50% off the registration price.
      You’ll still get world-class experts like Carol Cone, Robert Tercek and myself working directly on building your Social Branding Blueprint. Plus you get an extra ticket to invite your favorite non profit for free.
      Consider yourself royally hugged (Aussie expression) and register now so you don’t miss out on this fantastic new year deal.
      Happy New Year!

      Simon
      ==============================================
      You are receiving this email because of your interest in We First.

      Unsubscribe from this list: http://wefirstbranding.us2.list-manage1.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=0606d1eaa2
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=0606d1eaa2&e=219de8ff57

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57

    18. Hi Disqus,

      I wanted to send a quick note to remind you that the New Year Special on the We First Social Branding seminar ends today.
      You get half off just by entering the code NEWYEAR when you register at http://www.wefirstseminar.com.
      Plus you still get an extra ticket to invite your favorite non-profit for free.
      I wanted to remind you because Robert Tercek, Carol Cone and I are really excited to work with you on your Social Branding Blueprint for 2012. So register now and don’t miss the special price.
      Here’s to an amazing 2012!

      Simon
      ==============================================
      You are receiving this email because of your interest in We First.

      Unsubscribe from this list: http://wefirstbranding.us2.list-manage2.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=ff50ae9d6d
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=ff50ae9d6d&e=219de8ff57

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57

    19. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=9324c95d60&e=219de8ff57
      The Social Branding Blueprint

      Social Media Blueprint

      A tough economy is now part of our daily business lives. Meanwhile social technology is changing business models, profit centers and customer engagement. If you want to stay relevant and profitable in this business world, you must master the skills that ensure your brand keeps pace with the marketplace.

      That’s why we’re holding the [2]We First Social Branding Seminar and that’s why we’ve spent months putting together a Social Branding Blueprint. It allows you to fast track this process with world-class expertise and support. The result is an 80+ page blueprint that is an actionable plan for 2012 to build your brand awareness, profits and positive impact. Links:
      2. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      As a preview, here are the 8 Modules we will take you through to ensure your brand is clearly defined and that its story is told the right way to connect
      with customers so that your social media efforts actually build your
      customer community and profits.
      * _New Marketplace:_ Global Economy, Social Technology, Connected
      Customers
      * _Brand Definition:_ Purpose, Storytelling
      * _Brand Personality:_ Listening, Speaking
      * _Brand Alignment:_ Adoption, Integration
      * _Brand Community:_ Partnership, Contribution
      * _Brand Communication:_ Engagement, Measurement
      * _Brand Maintenance:_ Momentum, New Media
      * _Brand Management:_ Leadership, Vision

      What such a blueprint is worth to your business can’t be overstated.
      Especially when you consider the time/dollar cost of trying to do it
      yourself (on top of all your other daily demands!), the benefits of having
      Simon, Carol Cone and Robert Tercek as support, and the money you won’t
      waste on ineffective branding or social media engagement.

      As a special offer to the We First community, if you register by January
      25th with the special code WEFIRST at checkout, you’ll get a free One-on-One
      Intensive (1 hour) with Simon Mainwaring where you’ll work together on your
      specific brand and its challenges. And remember, every registration includes
      an extra ticket so you can invite your favorite non-profit for free.

      Please don’t wait as there are only 20 places left, and this is the last
      week before registrations close. So we look forward to seeing you there and
      building your brand together.
      [3]Click Here to Register
      Links:
      3. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      UN Foundation joins the We First Seminar as a Premier Sponsor

      We First is proud to announce that the UN Foundation has joined us as a
      premier sponsor for our February 1st Social Branding Seminar in California.
      The UN Foundation will be hosting a panel discussion and providing lunch for
      all attendees on day two of the seminar, February 2nd.

      The work of the UN Foundation could not be more important. It takes all
      nations and all sectors to make real progress on the most important and
      far-reaching international challenges. The UN Foundation is an advocate for
      the UN and a platform for connecting people, ideas and resources to help
      solve global problems. It builds partnerships, grows constituencies,
      mobilizes resources and advocates policy changes to support the UN’s work
      for individual and global progress. The main issue areas that the Foundation
      addresses are child health, climate change & energy, sustainable
      development, technology, women and population, and supporting the United
      Nations. Some of the biggest global campaigns that the UN Foundation has
      been involved in include Nothing But Nets, the Measles Initiative, Better
      World Campaign, and Climate Change, amongst others. They are also active in
      youth engagement and efforts to rebuild Haiti. To learn more, [4]click here.
      [5]United Nations Foundation
      Links:
      4. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      5. http://www.unfoundation.org?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Current Events Links

      Technology:

      [6]Google Launches New Site With Resources for the 2012 Presidential
      Election
      Links:
      6. http://mashable.com/2012/01/02/google-launches-new-site-2012-presidential-election?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [7]Are Text Messages Declining Worldwide?
      Links:
      7. http://www.psfk.com/2012/01/are-text-messages-declining-worldwide-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Brands and Social Media:

      [8]3 New Digital Tools for Making Connections
      Links:
      8. http://mashable.com/2012/01/01/digital-tools-making-connections?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [9]The Top Ten Digital Brands of 2011
      Links:
      9. http://www.psfk.com/2012/01/top-ten-digital-brands-of-2011-headlines.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Social good:

      [10]The GOOD Microphilanthropy Challenge Wrap-Up
      Links:
      10. http://www.good.is/post/the-good-microphilanthropy-wrapup-pass-it-on?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [11]Facebook Helps Match Kidney Donors And Recipients
      Links:
      11. http://www.huffingtonpost.com/2012/01/01/for-some-in-need-facebook_n_1178645.html?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Global Economy:

      [12]2012, a Better Year– Unless Europe’s Debt Blows it Up
      Links:
      12. http://www.npr.org/2012/01/01/144477150/2012-a-better-year-unless-europes-debt-blows-it-up?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [13]10 Reasons Why the American Economy is Awesome
      Links:
      13. http://www.businessinsider.com/10-reasons-why-the-american-economy-is-awesome-2011-12?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      [14]Wine, Dine and Refine: Intimate Branding Intensive
      Links:
      14. https://wut89066.infusionsoft.com/cart/?product_id=14&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Marina del Rey

      What better way to unwind after the first day of the We First Social
      Branding Seminar than with a fantastic dinner by the water at sunset! Be a
      part of the seminar during the day then join Simon Mainwaring, and our
      special guest speakers, Carol Cone and Robert Tercek, for a private evening
      event that doubles as an Intimate Branding Intensive to troubleshoot your
      brand.

      The stunning Café del Rey is just a 10-minute walk from the Marina del Rey
      Marriott and the dinner starts at 6pm on February 1st.

      Unfortunately the private dining room only accommodates 40 guests so book
      your place right away. We look forward to raising a glass to your success!

      Your ticket includes:
      * Sunset Welcome with complimentary wine and beer selections from 6:00 –
      6:30pm
      * Gourmet 3-course meal in private dining room with gorgeous Marina views
      * Personal access to Simon Mainwaring, Carol Cone and Robert Tercek
      * New friends and acquaintances with whom to share and refine your brand’s
      story.

      Date: February 1st, 6pm
      Address: 4451 Admiralty Way, Marina Del Rey
      Price: $200
      Limit: 40 guests

      [15]Click here to complete your registration
      Marina del Rey
      [16]Twitter4 [17]facebook [18]Linked in [19]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_.
      Links:
      15. http://www.wefirstseminar.com?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      16. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      17. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      18. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      19. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Did someone forward this to you?
      [20]Subscribe here.
      Links:
      20. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [21]unsubscribe instantly.
      [22]Become a fan on Facebook | [23]Follow We First on Twitter | [24]Connect
      with We First on Linked In
      [25]Subscribe | [26]Unsubscribe | [27]Privacy Policy | [28]Forward this
      email
      Copyright © 2011 We First
      Links:
      21. http://wefirstbranding.us2.list-manage1.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=9324c95d60
      22. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      23. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      24. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      25. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      26. http://wefirstbranding.us2.list-manage1.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=9324c95d60
      27. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=9324c95d60-We_First_January_17_20121_17_2012&utm_medium=email
      28. http://us2.forward-to-friend2.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=9324c95d60&e=219de8ff57

    20. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=f760952f58&e=219de8ff57
      Thanks to you, the We First Social Branding Seminar was a success!

      On February 1st and 2nd, the first We First Social Branding Seminar brought together 142 brands for a 2-day workshop that took each company from brand definition, through storytelling, to social media rollout and leadership for the future. It turned out to be an amazing event, and we appreciate all the support of our community.

      Thanks to the wonderful sponsors and attendees, the event supported over 40 non-profits whose important work addresses everything from cancer research to ocean clean up to child literacy. These organizations were able to join the We First Social Branding Seminar free of charge and participate in the social branding blueprint and training process.

      The fantastic sponsors included the United Nations Foundation, Causecast, HP, SocialVibe, Radian6, CSRWire, PRNewsire, Social Media Monthly, GOOD magazine, Project 7 and Chico Bags.

      To check out some pictures from the event [2]click here. It seems this time, 142 was a magic number. Join us next time to be a part of the magic at the
      next event.
      Links:
      2. http://simonmainwaring.com/future/pics-from-the-we-first-social-branding-seminar?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Why the Future looks very bright for Facebook

      The Facebook IPO is set to exceed even stratospheric predictions over the
      past few weeks, with private equity firms estimating its valuation will
      exceed the $100 billion dollar mark. For those that scratch their head at
      such a valuation, here are a few points to consider:
      * 9 in 10 online Americans are on social networks.
      * Facebook was the #1 visited website in 2010 with 8.93% of all U.S.
      visits.
      * People on Facebook install 20 million applications a day in the network.
      * 250 million people engage with Facebook on external websites every
      month.
      * 2.5 million websites have integrated with Facebook including 80 of
      comScore’s U.S. Top 100 websites and over half of comScore’s Global Top
      100 websites. Source: comScore and Harris Interactive 2011

      In fact, here’s what two analysts are saying about the importance of
      Facebook to social commerce in our future.

      “It’s a matter of time—within the next five or so years—before more business
      will be done on Facebook than Amazon”
      _Sumeet Jain, Principal, CMEA Capital_

      “In three to five years, 10 percent to 15 percent of total consumer spending
      in developed countries may go through sites such as Facebook”
      _Mike Fauscette, Analyst, IDC Consulting_

      Current Events Links

      Facebook IPO
      [3]http://www.huffingtonpost.com/2012/02/01/facebook-ipo-filing-revea_n_1248
      434.html
      Links:
      3. http://www.huffingtonpost.com/2012/02/01/facebook-ipo-filing-revea_n_1248434.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Groupon Losses
      [4]http://www.reuters.com/article/2012/02/08/us-groupon-idUSTRE81727B2012020
      8
      Links:
      4. http://www.reuters.com/article/2012/02/08/us-groupon-idUSTRE81727B20120208?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Linked In Profits
      [5]http://online.wsj.com/article/SB…7213481184138066.html
      Links:
      5. http://online.wsj.com/article/SB10001424052970203824904577213481184138066.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      [6]http://allthingsd.com/20120209/linkedin-profit-jumps-30-percent-as-revenu
      e-more-than-doubles/
      Links:
      6. http://allthingsd.com/20120209/linkedin-profit-jumps-30-percent-as-revenue-more-than-doubles?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Google+ Privacy
      [7]http://www.washingtonpost.com/business/economy/google-tracks-consumers-ac
      ross-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html
      Links:
      7. http://www.washingtonpost.com/business/economy/google-tracks-consumers-across-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Inside Scoop

      As part of the We First Community, we wanted to give you the inside scoop on
      something very exciting coming up. In the next couple of months we’ll be
      launching the We First Social Blueprint as a DVD set and online program.
      That way you can work through the repositioning of your brand specific to
      this marketplace at home, at work, or share it with your team or colleagues.
      You’ll be the first to know when it’s ready so that your company can
      leverage social media to grow awareness, profits and positive impact this
      year.
      [8]Twitter4 [9]facebook [10]Linked in [11]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_. [12]
      Links:
      8. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      9. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      11. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      12. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Did someone forward this to you?
      [13]Subscribe here.
      Links:
      13. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [14]unsubscribe instantly.
      [15]Become a fan on Facebook | [16][17]Follow We First on Twitter |
      [18][19]Connect with We First on Linked In
      [20]Subscribe | [21]Unsubscribe | [22]Privacy Policy | [23]Forward this
      email
      Copyright © 2011 We First
      Links:
      14. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=f760952f58
      15. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      16. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      17. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      18. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      19. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      20. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      21. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=f760952f58
      22. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=f760952f58-&utm_medium=email
      23. http://us2.forward-to-friend2.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=f760952f58&e=219de8ff57

    21. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=9d36fb0008&e=219de8ff57
      The Value of Purpose Guest post by Morgan Wells

      _“Customers buy the why before they buy the how. You get paid for who you are and not what you make. Community can only be built around a shared vision.”_- We First Social Branding Blueprint, 2012

      A recent interview study of Harvard MBA students suggested young leaders are reconnecting with purpose and redefining what it means to succeed. As one of the Passion & Purpose^1 co-authors put it, “the days of signing up for a 20-year, pre-configured journey to the top are over.” Rather, in our age of social connectedness, economic uncertainty and technological hyper-drive, the next generation of leaders is struggling to define its path, and discovering a different connection to life’s purpose along the way.^2

      When the most recent Edelman goodpurpose® report asked respondents whether they’d be “more likely to buy products and services from a company” if they knew it supported a “good cause,” the majority (by an average of more than 65%) said yes.^3 Participants said they would favor a purposeful brand in ten of the 13 countries surveyed.^4

      Clearly purpose is alive in business discourse, but when you think through
      the renewed importance of purpose to your business, there is still more to
      consider.

      For decades, brands enjoyed the luxury of broadcasting messages to a captive
      audience and using carefully crafted advertising to generate sales for
      brands. Since their audience was not as media-savvy as consumers today, they
      didn’t really need to focus so heavily on the why behind the brand.
      Nowadays, however, consumers are deeply informed through the web and widely
      connected through social media. As such, brands must shift their
      communication posture, moving from celebrity to chief celebrant of their
      communities. In doing so, purpose has a new and powerful role to play
      connecting with customers around shared values.

      If I were asked on a survey whether purpose is important, I’d answer yes,
      and I’m willing to assume most others would, too.^5 After all, purpose is a
      good thing, right? That’s self-evident. But how often do we stop to think
      about what that purpose means for our businesses? Is purpose just an idea in
      our heads, an artful mission statement pinned to the wall, or a fashionable
      word to throw around at meetings? Or is it an authentic and persuasive
      marketing strategy that demonstrates your commitment to what your customer
      community cares about and our shared futures?

      Take a moment think about the purpose of your business. How clear is its
      definition? How distilled is it into simple, human and emotional terms? How
      connected is it to your personal values and the vision you have for your
      company? How is purpose building your customer community, profits and a
      world you want to live in?

      To explore how well you’re defining, articulating and sharing your
      company’s purpose, [2]opt in to receive a free ‘Defining Your Purpose
      Worksheet’ PDF.
      Links:
      2. http://www.wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      _*When you opt in, you’ll remain on the newsletter list you’re already on,
      but you’ll be transferred on over to our new email system & we’ll send you
      the worksheet. Don’t worry, we won’t send you any duplicate emails – we know
      you have a lot to read already!_

      1 [3]Diversify Your Dreams’ by Daniel Gulati. 2 [4]Passion and Purpose:
      Stories from the Best and Brightest Young Business Leaders by John Coleman,
      Daniel Gulati, W. O. Segovia, Harvard Business Press Books, 2011. 3
      [5]goodpurpose® 2011. 4 goodpurpose® 2011. Sample included respondents from:
      Brazil, Canada, China, France. 5 From a research design perspective, we
      should be mindful of the effects of the survey situation on the data.
      Self-reported connection to a concept like “purpose” seems to logically skew
      toward the affirmative.
      Links:
      3. http://blogs.hbr.org/cs/2012/02/diversify_your_dreams.html?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      4. http://hbr.org/product/passion-and-purpose-stories-from-the-best-and-brig/an/10343-HBK-ENG?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      5. http://m.goodpurposecommunity.com/?CategoryName=More%20Likely%20to%20Buy&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      Current Events Links

      SXSW: What you missed
      [6]http://mashable.com/2012/03/13/every-awesome-moment-you-missed-at-sxsw-pi
      cs/
      Links:
      6. http://mashable.com/2012/03/13/every-awesome-moment-you-missed-at-sxsw-pics?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      Mobile
      http://highlig.ht/about.html?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      http://mashable.com/2012/03/12/shopping-via-smartphone/?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      [9]http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Mobile-Business-to-Gr
      ow-80-in-2012-Munster-878918/
      http://venturebeat.com/2012/01/22/tablets-tablets-everywhere/?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      Links:
      9. http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Mobile-Business-to-Grow-80-in-2012-Munster-878918?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      The Social Branding Seminar Experience

      As we’ve been going through some of the testimonials footage from the We
      First red carpet at our Social Branding Seminar, held last month in LA, we
      are blown away by what the attendees had to say. We First is beyond grateful
      to have such a wonderful community of people working to change the way they
      do business to engage more fully with their customer communities and
      contribute to positive social change in the process. And, we are so happy to
      be a part of that process, helping to provide the social branding training
      it takes to get there.

      Check out the [11]testimonial video, and stay tuned for an announcement of
      the details of the next We First Social Branding Seminar, coming soon!
      Links:
      11. http://www.youtube.com/watch?v=nzopeYzgn38&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      If you’re receiving this newsletter from a friend and are not yet on our
      email list, please [12]click here to make sure you’re the first to get the
      news when we announce the next seminar. You won’t want to miss it.
      [13]Twitter4 [14]facebook [15]Linked in [16]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
      First, a social branding consultancy. A former Nike creative at Wieden &
      Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
      he is a member of the GMI Digital Advisory Board, the Advisory Board of the
      Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
      an Expert Blogger for _Fast Company_. [17]
      Links:
      12. http://www.wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      13. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      14. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      15. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      16. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      17. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      Did someone forward this to you?
      [18]Subscribe here.
      Links:
      18. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [19]unsubscribe instantly.
      [20]Become a fan on Facebook | [21][22]Follow We First on Twitter |
      [23][24]Connect with We First on Linked In
      [25]Subscribe | [26]Unsubscribe | [27]Privacy Policy | [28]Forward this
      email
      Copyright © 2011 We First
      Links:
      19. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=9d36fb0008
      20. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      21. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      22. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      23. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      24. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      25. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      26. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=9d36fb0008
      27. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=9d36fb0008-&utm_medium=email
      28. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=9d36fb0008&e=219de8ff57

    22. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=b64ac8db8e&e=219de8ff57
      The Importance of Brand Storytelling

      Guest post by Morgan Wells

      As you know, the social business marketplace is changing the way brands must interact with their customers, and in order to communicate effectively and nurture genuine relationships, companies must reconnect with their own purpose for existing and operate directly from that purpose. As we discussed in [2]last month’s newsletter, when a company’s every action, product and campaign emerges from a clearly defined and consistently articulated purpose, its customers can develop deeper relationships with the brand and its products and services.
      Links:
      2. http://wefirstbranding.com/newsletter/03-12?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      Even for the most innovative and socially responsible companies in the world, having a clearly defined purpose is not enough. Companies must share the story of the brand and its purpose, simply and genuinely, with their customer communities. To start, every business must think about key brand story elements including what the company does and whom it serves in
      relation to its purpose, vision and values. Once these key story elements
      have been identified, the company then needs to share it with its customer
      community using the _Six C’s of Effective Brand Storytelling_. To connect
      with your audience in a meaningful way that can drive profits and positive
      social contribution, brand storytelling must be _community-facing,
      counter-intuitive, creative, collaborative, caring and compelling_.

      Two of the most important C’s here are _community-facing_ and
      _collaborative_. Companies can no longer rely on the 30-second television spot
      and full-page newspaper ad as effective advertising and marketing tools
      alone. The days of the monologue are over, and social media has already
      transformed the business landscape. So, in defining your purpose and
      developing your simple, emotional and authentic brand story, make sure it’s
      focused on your community (for example, the shift from Coca-Cola’s “The Real
      Thing” to “Open Happiness) and invite your customers to collaborate and
      share in the process of telling that story in ways that are meaningful to
      them.

      Here are a few links that demonstrate effective, community facing brand
      storytelling:
      [3]Coca-Cola Content 2020
      [4]Coca-Cola Where Will Happiness Strike Next
      [5]Nike Make it Count
      Links:
      3. http://www.youtube.com/watch?v=LerdMmWjU_E&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      4. http://www.youtube.com/watch?v=x_9fQEqZCWs&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      5. http://www.youtube.com/watch?v=gLLFPfk14UI&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

      Current Events Links

      [6]Facebook Acquires Instagram
      [7]Google Releases Augmented Reality Glasses
      [8]Rebuilding the Web Around People
      Links:
      6.
      7.
      8.

      About Simon

      Simon Mainwaring is the founder of We First, the leading social branding
      firm that provides consulting and training to help organizations build
      positive images, profit and positive social impact. His book, We First, is a
      New York Times, Wall Street Journal and Amazon bestseller. It was named an
      Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book
      for 2011, and global management magazine strategy+business named it the Best
      Business Marketing Book of 2011. Simon is a member of the Sustainable Brands
      Advisory Board, the Advisory Board of the Center for Public Diplomacy at the
      USC Annenberg School, and a Fellow of the Royal Society of Arts in London,
      as well as an influential blogger for Fast Company, Huffington Post,
      Mashable, GOOD magazine and Forbes. Simon was included in Trust Across
      America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for
      2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc
      Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on
      the Business News Network, CBS, CBC, BNet and Harpo Radio. Prior to founding
      We First, Simon was a Nike creative at Wieden & Kennedy, Portland, and
      Worldwide Creative Director for Motorola at Ogilvy, receiving over sixty
      international advertising awards. His consulting, speaking and training
      clients include Google, Nike, Coca-Cola, General Motors, Toyota Prius,
      Gucci, Patagonia and the Bill and Melinda Gates Foundation.

      Simon blogs at [9]simonmainwaring.com and the We First website is
      [10]WeFirstBranding.com
      Links:
      9. http://www.simonmainwaring.com?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      10. http://www.wefirstbranding.com?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

      What We Do

      More than once we’ve been asked, “I love the idea of We First, but exactly
      what do you do?” Fair question. And thanks for asking!

      We First is a social branding firm that provides consulting and training to
      help companies build communities, profits and positive social impact. Our
      clients include:

      1. Large companies seeking to bring their brand purpose and values to life
      through storytelling and social media in ways that are meaningful to their
      customers and profitable for their business.

      2. Personal brands, start-ups, and social enterprises that want to define
      their brand, their story, and marketing strategies to succeed in the social
      business marketplace.

      3. Non-profits that want to leverage effective storytelling and social media
      strategies to build their brand awareness, donor communities, and social
      impact.

      Specifically, our services include:

      _Consulting_ to define a brand’s purpose and take it to market using social
      technology. This can be on a project or retainer basis.

      _Training_ to provide leadership insights, employee culture shifts, and
      customer engagement. This ranges from a 12-month Partners Program, to a
      2-day seminar, to half-day leadership workshops.

      _Speaking_ to provide strategic business insights, best practices and the
      latest thinking around social business specific to your industry.

      To find out how you can work with We First, contact our Business Development
      Director, Morgan Wells, at 310-878-4418 or email
      [11]contact@wefirstbranding.com
      [12]Twitter4 [13]facebook [14]Linked in [15]YOU TUBE
      Links:
      11. mailto:contact@wefirstbranding.com
      12. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      13. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      15. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

      Did someone forward this to you?
      [16]Subscribe here.
      Links:
      16. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [17]unsubscribe instantly.
      [18]Subscribe | [19]Unsubscribe | [20]Privacy Policy | [21]Forward this
      email
      Copyright © 2011 We First
      Links:
      17. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=b64ac8db8e
      18. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      19. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=b64ac8db8e
      20. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=b64ac8db8e-&utm_medium=email
      21. http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=b64ac8db8e&e=219de8ff57

    23. Having trouble viewing this email? Try it [1]in your browser.
      Links:
      1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=f7008d7d99&e=219de8ff57
      Listen, Then Speak: The Key to Brand Communication

      Guest post by Morgan Wells

      In business, as in personal relationships, listening first and speaking second is one of the simplest – and one of the most overlooked – maxims that can make or break the success of communication. In today’s real-time marketplace, social media provides an unprecedented opportunity for understanding the customer, and it all starts with listening. Monitoring social media networks, category influencers and interest groups through a social listening service like TweetDeck (personal) or Radian6 (enterprise) can provide the data you need to begin to connect with your customers on a more meaningful level. This is not about spying or poaching; this is about truly listening to what the marketplace is saying about your company, your service or product, and your industry at large, so that you can more effectively develop your brand identity, fine tune your communication strategies, and shape your products to answer their needs even before you speak. It’s like listening intently to a friend’s workplace challenges before providing advice. It simply creates a better, stronger relationship.

      When you engage in social listening, it’s important to monitor
      brand-related conversations, respond with a customer focus, distribute
      relevant content, co-create ideas, products, services and marketing,
      and reward engagement and participation in your customer community.
      When your company moves from this point of true listening, it can then
      speak with confidence and genuine connection to what its customers care
      about. And, when you begin to communicate in this way, you must speak
      softly, listen loudly and act quickly with content that is
      conversational, clear, authentic, consistent and honest.

      In terms of tone, your brand voice should be empathetic, accessible,
      human (think funny, rather than serious) and direct. If you listen
      first and then communicate in these community facing ways, you will be
      well on your way to creating longer-lasting, deeper relationships with
      your customers. This enables you to build your brand, and its products
      and services, in a way that resonates with customers who then drive
      your bottom line profits.

      Are you ready to strategize your listening and speaking?
      Click here for a free [2]Listen First Worksheet.
      Links:
      2. http://wefirstbranding.com/newsletter/05-12/We_First_Listen_First_Worksheet.pdf?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

      Current Events Links

      [3]MOBILE: More Smartphone Owners Use Location-Based Products
      (Mashable)
      [4]SOCIAL ENTERPRISE: The origins of the impact economy and why the
      sector is blowing up today (GOOD)
      [5]CORPRATE: Oil, Water, And Food: How Our Largest Companies Are
      Managing Our Most Important Resources (Fast Company)
      [6]GAMING: Insights and Emerging Trends (Techcrunch)
      [7]ENTERTAINMENT: 5 Tech Advances that are Transforming Digital
      Entertainment (Mashable)
      Links:
      3. http://mashable.com/2012/05/11/location-based-services-study?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      4. http://www.good.is/post/where-did-social-enterprise-come-from-anyway?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      5. http://www.fastcoexist.com/1679808/oil-water-and-food-how-our-largest-companies-are-managing-our-most-important-resources?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      6. http://techcrunch.com/2012/05/11/gamification-insights-trends?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      7. http://mashable.com/2011/02/09/advances-digital-entertainment?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

      Recommended Reading

      If you want to invest time in social media education, start here. Three
      essential social media books include:

      The End of Business as Usual in which Brian Solis walks you through how
      to restructure your business with employees and customers to profit in
      today’s marketplace.

      Next up is Mari Smith’s, The New Relationship Marketing, in which she
      explains step-by-step how to build a loyal and self sustaining social
      community.

      Finally, check out Peter Kim’s Social Business by Design, which
      explains how to structure your organization, what systems to put in
      place, and how to ensure you’re one of the success stories of social
      business.

      Oh wait, and what’s that other one…Me First, He First, She First? Let’s
      just call it We First: How brands and consumers use social media to
      build a better world!

      [8]Twitter4 [9]facebook [10]Linked in [11]YOU TUBE
      Simon Mainwaring is an author, blogger, speaker and founder and CEO of
      We First, a social branding consultancy. A former Nike creative at
      Wieden & Kennedy, Portland, and worldwide creative director for
      Motorola at Ogilvy, he is a member of the GMI Digital Advisory Board,
      the Advisory Board of the Center for Public Diplomacy at the Annenberg
      School, AdAge’s Power150 and is an Expert Blogger for Fast Company.
      [12]
      Links:
      8. http://twitter.com/simonmainwaring?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      9. http://www.facebook.com/wefirst?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      10. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      11. http://www.youtube.com/WeFirstTV?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      12. http://wefirstbranding.com/bio?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

      Did someone forward this to you?
      [13]Subscribe here.
      Links:
      13. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email

      Don’t want to receive these emails anymore? Bummer, but you can
      [14]unsubscribe instantly.
      [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
      email
      Copyright © 2011 We First
      Links:
      14. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=f7008d7d99
      15. http://wefirstbranding.com/opt-in?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      16. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=f7008d7d99
      17. http://wefirstbranding.com/privacy-policy?utm_source=We+First&utm_campaign=f7008d7d99-&utm_medium=email
      18. http://us2.forward-to-friend1.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=f7008d7d99&e=219de8ff57

    24. We First is seeking an Administrative Assistant.

      We First is a leading social branding firm, founded by Simon Mainwaring, that provides consulting and training to help companies build communities, profits and positive social impact. The vision of We First brings the scalability of mobile and social and online technology to the corporate training space. We are currently seeking a detail-oriented, total rock-star Administrative Assistant to help with general administrative duties as well as social media execution. Duties will include calendar management, travel and itineraries, online research, database maintenance, transcription, project assistance and some social media execution. We First has a lot going on, so we need someone who can handle a lot of detailed communication and deal with rapid deadlines. Ideal candidates are highly organized, efficient communicators interested in supporting a business that believes in contributing to the greater good through the work that we do. Someone who loves organizing details and facilitating communication with a nurturing and upbeat personality will do well in this position. We are seeking someone to handle our admin long-term, so candidates must be secure and happy knowing they will be handling administrative details as a primary job function. Candidates must have Bachelors degree or equivalent and at least 2 years administrative experience with an ability to work in a fast-paced business environment. Candidates based in Los Angeles with social media experience are preferred. After initial training, this position can be remote (ie. work from home), but for at two-week trial and training period, we ask that you join us in person at our Santa Monica offices.
      The Administrative Assistant position is available immediately.
      15-20 hours per week*
      Flexible schedule
      Compensation starts at $18 / hr

      *Position can become full time for the right person, depending on experience and ability to contribute.
      Send a cover letter and resumé to contact@wefirstbranding.com to apply.
      ==============================================
      You are receiving this email because of your interest in We First.

      Unsubscribe from this list: http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57&c=0f6f9308b7
      Our mailing address is:
      We First
      1223 Wilshire Blvd.
      #1730
      Santa Monica, California 90403-5400

      Our telephone:
      310-878-4418

      Forward this email to a friend:
      http://us2.forward-to-friend.com/forward?u=c2c11b3d1aa1cbebf73b8730a&id=0f6f9308b7&e=219de8ff57

      Update your profile:
      http://wefirstbranding.us2.list-manage.com/profile?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=219de8ff57

  5. [...] a tricky business for true motivations are easily obscured. But one thing is sure. Consumers know authenticity when they see it and can smell cynicism a mile away. The only way for a brand to protect itself is [...]

  6. Anonymous says:

    Hi Simon,

    I wrote a similar piece over on the Futerra blog, http://www.futerra.co.uk/blog/851. Would like to know if you have any thoughts.

    1. Thanks, will take a look. Thanks for sharing the link.

      Simon

  7. [...] Facebook and Twitter consumers are now in direct dialogue with brands and are quick to voice their support and scorn whether it’s towards a new school brand like Facebook or old school brand like [...]