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We First is a way of looking at the world.

It asserts that we now live in an intimately connected, mutually dependent, global community.

It recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.

It embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.

It accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.

It believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.

We First, the company, partners with brands that recognize that their best interests are served by also helping others.

It provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.

By working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.

Ten Core Beliefs

  • We First ContractAn inter-dependent, global community requires an expanded definition of self-interest.
  • We First ContractThe future of profit is purpose.
  • We First ContractTechnology is teaching us to be human again.
  • We First ContractConsumers want a better world, not just better widgets.
  • We First ContractBrands must become architects of community.
  • We First ContractBrands must become day traders in social emotion.
  • We First ContractThe evolution of revolution is contribution.
  • We First ContractWe cannot separate living and giving if we hope to build a better world.
  • We First ContractLife’s necessities must generate the necessities for life.
  • We First ContractProsperity is not the wealth of a few but the well-being of many.

Check out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change.

We First The Rise of Purpose-Driven Social Brands

What people are saying

  • “Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”

    Jeff JarvisAuthor of What Would Google Do?

  • “We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need.”

    Philip SeibProfessor & Director, Center on Public Diplomacy, USC Annenberg School

  • “Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”

    Maria PopovaEditor of Brain Pickings

  • “We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”

    Rishad TobaccowalaChief Strategy & Innovation Officer for VivaKi, Publicis Groupe

  • “Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”

    Brian SolisAward-winning author of Engage

  • “We First is more than a must read - it's a must do. Buy it, act it, and most importantly – LIVE IT!”

    Gary VaynerchukAuthor of New York Times bestseller Crush It!

  • Nearly a century ago, Henry Ford said, "A business that makes nothing but money is a poor business." Simon Mainwaring explores that idea in depth, asserting not only that capitalism and social change should coexist, but giving examples of how they can.

    Scott MontyGlobal Digital & Multimedia Communications Manager, Ford Motor Company

  • Today's consumer has the power to hold brands accountable. Simon Mainwaring's We First is the ultimate how-to guide for 21st century brand-building.

    Robert Tercekformer President of Digital Media OWN (Oprah Winfrey Network) & Founder, General Creativity

  • We First lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.

    Tony HsiehNew York Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

  • In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations.

    Jay SamitCEO SocialVibe and former EVP Sony Corporation of America

  • Simon Mainwaring is the new master of the 'three wins' - for your company, for you customers and for the planet.

    Steve HaydenVice Chairman, Ogilvy & Mather Worldwide

  • Mainwaring shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.

    Dave HudsonCEO NM Incite, Nielsen & McKinsey

  • Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.

    Charlene LiAuthor of "Open Leadership" and Founder of Altimeter Group

  • The evolution of capitalism is putting We First. Mainwaring not only gets this, but helps us understand how to make it happen.

    Jay Coen GilbertCo-founder B Corporations

  • We First elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators

    Peter GuberChairman & CEO Mandalay Entertainment

  • We First will show you a path to creating a better world. Buy it today.

    Valeria Maltoniauthor of Conversation Agent

  • This is exactly the book that the world needs right now. It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.

    Katya AndresenCOO Network for Good and author, Robin Hood Marketing

  • By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.

    Ryan ScottCEO of Causecast

  • Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.

    Beth KanterCo-founder Zoetica and author of The Networked Non-Profit

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