Strategy

With brands facing compounding social crises, fast changing social technologies, and rising consumer activism, purposeful positioning and storytelling is more important than ever.

Our strategic services ensure companies mitigate the risk of reputation damage and inspire their employees and customers to promote the story of their good work.

  • Capabilities

  • Brand Promise Definition
  • Brand Manifesto, Values, Vision
  • Corporate and Product Story Integration
  • Brand Story Framing
  • Internal Brand Storytelling
  • Sustainability Storytelling
  • Philanthropy and Foundation Storytelling
  • Cause Marketing Storytelling and Activation
  • B2B Brand Storytelling
  • CSR, Sustainability, and Foundation Story Integration
  • Customer Community Architecture and Engagement
  • Social Impact Program Design
  • Social Media Channel Strategy and Ideation

See our Work
See our Methodology

COMMON STRATEGIC ISSUES WE HELP ANSWER:

How do your scale intimacy inside your company and throughout your customer community to build goodwill, loyalty and trust?

How do you protect your brand against the impact of compounding social crises, fast changing technologies, and the rising tide of customer activism?

How do you share that story in ways that inspires employees and customers to promote your brand?

How do you design and promote a social impact program that builds your business and social impact?

How do you integrate your CSR, sustainability, cause marketing and Foundation efforts into a single, purposeful brand story?

How do you build your business by transcending your category to lead a cultural conversation?

How do you engage and activate your community to create scalable and measurable social impact?

We First Workshops

We First offers a range of customized workshops that empower your organization to define, frame and share a purposeful, cultural conversation that builds their business and social impact.

Our workshops ensure that organizations know how to define, integrate and amplify their purpose throughout their organization and the marketplace. As a result, employees become effective brand advocates and consumers work with brands to build their business and social impact.

Training Workshop 1: Brand Purpose & Social Storytelling
Audience:
Leadership, Sustainability, Marketing, Digital/Social Media, Foundation.
Outcome:
A clear understanding of how to define, frame and share a unique and compelling brand story that will inspire internal and external stakeholder engagement.

Training Workshop 2: Employee Engagement & Advocacy
Audience:
Leadership, HR, Marketing, Corporate Communications, Digital/Social Media.
Outcome:
A clear understanding of how to frame your brand story for employees and how to inspire their ongoing participation and advocacy.

Training Workshop 3: Community Building & Cultural Leadership
Audience:
Leadership, Marketing, CSR, Sustainability, Digital/Social Media, Foundation.
Outcome:
A clear understanding of how to lead a cultural conversation that empowers your brand to build a self-sustaining customer community, lead your category and positively shape culture.

Brainstorming Workshop 1: Brand Story Definition
Audience:
Leadership, Sustainability, Marketing, Digital/Social Media, Foundation.
Outcome:
An immersive and interactive experience that explores, defines and frames a proprietary brand story that inspires internal and external stakeholder engagement.

Brainstorming Workshop 2: Sustainability Storytelling
Audience:
Leadership, Marketing, CSR, Sustainability, Digital/Social Media.
Outcome:
An immersive and interactive experience that defines a proprietary sustainability story and identifies unique and compelling ways to bring it to life.

Brainstorming Workshop 3: Cultural Leadership
Audience:
Leadership, Marketing, CSR, Sustainability, Digital/Social Media, Foundation.
Outcome:
An immersive and interactive experience that defines the conversation your brand must lead to carve out a competitive advantage and establish its cultural leadership.

Content

We First provides a wide variety of content to bring a brand's purpose to life inside and outside of the organization. Here are selected examples of different types of work.