Where corporate purpose
meets social marketing.

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Realize the power of brands
to shape culture.

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Transform employees and customers into brand advocates.

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Build your 2015
Social Branding Blueprint™.

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2 days of hands-on training in social branding,
community architecture, and cultural leadership.

Watch 2013 Summit Highlights

Build your Social Branding Blueprint™ for 2015

Limited to 200 executives from leading brands and non-profits, you’ll spend two days creating your own customized, 80-page, 2015 Social Branding Blueprint™ based on the latest marketing research, case studies, and best practices.

Working with the world’s top brand marketers who reveal their real world learning and insights, you’ll discover how to harness the power of strategic storytelling, community architecture, and the latest social and mobile technologies to lead business, shape culture and better our world.

2014 Speakers

Stay tuned for more speaker announcements!

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Free Non-Profit Ticket

Each registration comes with a FREE ticket for your favorite non-profit or company Foundation.

See 2013 Impact

What Attendees Say

“Each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what's known and into the realm of what can be.”

Tom LaForge, The Coca-Cola Company

“Brilliant tactical training. Attend if you want to learn where the market is heading and get the skills to get there before your competition.”

Paull Young, charity: water

“The Blueprint is incredible and I'm so grateful for the opportunity to meet so many like-minded and inspirational people.”

Jessica Blotter, Fast Company

“We are witnessing a great shift in the realm of corporate giving. The We First conference is one of the very few of its kind that explains this new landscape and how best to take advantage of it.”

Tracy Underwood, Toyota Motor Sales USA, Inc.

“We First is the first training I've attended that is truly useful as it helps you define a purpose for your brand or company and the content is fantastic, carefully designed.”

Javier Rodriguez Merino, The Coca-Cola Company

“The We First event provided a framework and a way to think about branding and telling our story in a very cohesive and linear way.”

Ann Rindone, ConAgra Foods

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