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Transform employees and customers into brand advocates.Register Now
Build your 2016
Social Branding Blueprint™.
2 days of hands-on training in social branding,
community architecture, and cultural leadership.
We First 2015 Summit
Build your Social Branding Blueprint™ for 2016
Limited to 200 executives from leading brands and non-profits, you’ll spend two days creating your own customized, 80-page, 2016 Social Branding Blueprint™ based on the latest marketing research, case studies, and best practices.
Working with the world’s top brand marketers who reveal their real world learning and insights, you’ll discover how to harness the power of strategic storytelling, community architecture, and the latest social and mobile technologies to lead business, shape culture and better our world.
Announcements Coming Soon for 2015 Speaker Lineup
United Nations Foundation
VP of Communications and Public Relations
Aaron has led the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence since 2009, managing an award-winning team of communicators and digital pioneers who believe that innovative communications can help change the world. He has helped build some of the most talked about milestones in digital global engagement around causes and UN issues over the last few years including the Social Good Summit, #GivingTuesday, Rio+Social and the Momentum1000 global social media rally. He is a passionate supporter of efforts to build a new era of global activism and philanthropy among a younger generation that is emerging on the global scene.
Before joining the UN Foundation, Aaron Sherinian served as Managing Director of Public Affairs for the Millennium Challenge Corporation, a U.S. Government development assistance agency administering $7 billion in poverty reduction grants in 40 partner countries. He oversaw the agency’s strategic communications portfolio, media relationships, public relations agenda and a global re-branding.
His professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Before returning to Washington, his diplomatic service included tours at U.S. Embassies in Ecuador, Armenia, Costa Rica, Colombia, and in Washington serving two Assistant Secretaries of State. Aaron’s experience also included work at the U.S. Embassy to the Holy See (Vatican).
Before joining the Department of State, Aaron worked at the Washington International Trade Association (WITA). He also held positions as a marketing consultant for the Italian distributors for Apple Computer and as a freelance interpreter and writer in Italy.
Aaron is proud to be a part of the public relations community as a member of the Arthur Page Society, the Seminar, the Public Relations Society of America (PRSA), the National Association of Government Communicators (NAGC). His team won two consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012 and 2013.
While he has lived in a lot of places, Aaron’s heart is always in his native Pasadena, California. He holds degrees from the Johns Hopkins University (School of Advanced International Studies – SAIS) and Brigham Young University. In addition to Spanish, he speaks (or at least does his best) at Italian, Armenian, and French. He and his wife have three children. Aaron served a full-time mission for the Church of Jesus Christ of Latter-Day-Saints in Milan, Italy. He loves cooking, travel, and connecting with friends all over the world. He is a proud Eagle Scout, although wonders some days how he ever got through all the merit badges…then he realizes it was all about a dedicated Mom and Dad! He blogs at GlobalExtrovert.com about fatherhood, public relations and social media.
Marc Mathieu is SVP Marketing at Unilever. He is responsible for the development of Unilever’s new global marketing strategy – Crafting Brands for Life – which will support the company’s sustainable growth ambition of doubling the size of its business whilst reducing its environmental impact.
Prior to joining Unilever, Marc was SVP Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into 50 markets and developed their sustainability platform “Live Positively”. He joined Coca-Cola in 1996 – gaining significant developing and emerging market experience in South East Asia before being appointed Division President for France & Benelux in 2000.
Marc is also a co-founder of the strategic branding consultancy, Bedo. He sits on the Advisory Panel of the Guardian Digital and Media network and writes regularly for Campaign magazine. He is also an advisor to the Sustainable Brands conference and the social commerce start up We&Co.
World Wide Executive Director of Sales – Social Business & Exceptional Digital Experience
Christopher leads a global team of thought leaders in the areas of Social Business & Exceptional Digital Experience. He works with the most successful customer deployments and communicates their “Best Practices” to a global customer base. This business generates $450M in revenue to IBM annually, and represents some of the fastest growing and most profitable segments of IBM’s software business. His extended team consists of more than 450 sales specialists who interface with existing and prospective IBM customers to grow IBM’s revenue and share in the middleware market, while maintaining a high level of customer satisfaction.
Previously, Christopher acted as the World Wide Business Unit Executive and the “Lead Evangelist” for Social Business, which covered the entire collaboration technology platform. With 21 years of collaboration experience, Christopher is one of the most sought after and popular speakers at IBM and he has worldwide responsibility for all of the products that make up our customer solutions.
Christopher joined Lotus in 1991 as a customer support representative. During his 21 years at Lotus & IBM, he has held multiple positions which have focused on the technical and customer aspects of the products. Mr. Crummey is extensively involved in all major IBM & Lotus productions, such as Lotusphere, DNUG event and the Developer’s Conferences. Mr. Crummey holds a Bachelor’s degree in psychology from Hobart College
VP of Environmental Affairs
Rick Ridgeway is Patagonia’s Vice President of Environmental Affairs where he implements the company’s mission statement: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. On his watch, the company has implemented vanguard environmental and sustainability initiatives including Freedom to Roam, Common Threads and the Footprint Chronicles. He has also co-founded the Sustainable Apparel Coalition (SAC). Rick is recognized as one of the world’s foremost mountaineers and adventurers, making the first American ascent of K2, considered the hardest mountain in the world to climb. He has produced and directed several documentary films, written dozens of magazine articles and six books. National Geographic recently honored him with its “Lifetime Achievement in Adventure” award. Rick lives with his wife in Ojai, California, and they have three grown children.
CEO and Founder
John W. Roulac is the founder and CEO of Nutiva and a co-founder of GMO Inside. A leading entrepreneur of the organic food movement, John has made it his life mission to revolutionize the way the world eats. In keeping with this mission, Nutiva has brought into the public awareness such organic superfoods as coconut, hemp, chia, and red palm oil.
John is also a philanthropic entrepreneur, having founded five nonprofit ecological groups—including the Nutiva Nourish Foundation, which donates 1 percent of Nutiva’s annual sales to support sustainable agriculture and environmental programs. To date, the foundation has donated $2 million, with a goal of $20 million by 2020.
John started Nutiva in 1999 out of a strongly held intention to challenge the industrial food model and create ways to truly nourish people, communities, and our planet. Through his leadership, Nutiva has become one of the fastest-growing superfoods companies in the world, with an average annual growth rate, since 2004, of 61 percent. For six years in a row it has been named one of Inc. Magazine’s fastest-growing private companies in America. Under John’s leadership, Nutiva’s sales were $18 million in 2011, $38 million in 2012, and $66 million in 2013.
As an advocate of industrial hemp, Nutiva successfully sued the US Drug Enforcement Administration in 2002, paving the way for hemp foods to be sold in the United States. He is a longtime supporter of hemp agriculture, organic farming, GMO labeling, and healthful foods for all. GMO Inside’s most recent accomplishment was convincing General Mills to remove GMOs from Original Cheerios. The group is now focusing its efforts on Starbucks, asking them to stop using milk from cows fed GMO grains.
John serves as an informed and dynamic keynote speaker on many topics, including sustainability, trends in the organic food industry, creating a purpose-driven company, carbon farming and climate change, and the adverse impacts of genetically engineered foods.
The Coca-Cola Company
Derk Hendriksen is a Dutch native who has worked at The Coca-Cola Company for 16 years in various marketing and general management roles in The Netherlands, Belgium, France, the European Group and most recently at Corporate Headquarters in Atlanta, USA. He currently is the General Manager for Coca-Cola’s EKOCENTER project which aims to empower disadvantaged communities through social enterprise by delivering shared value to both society and business. In addition to his current role, his experience includes global strategy and planning for the Coca-Cola brand portfolio and marketing these brands and their reputation both globally and locally. He has also helped build ‘The Coca-Cola Way of Marketing’, The Coca-Cola Company’s proprietary approach to building some of the world’s strongest brands. Before joining Coca-Cola he worked at R.J. Reynolds Tobacco and Kimberly-Clark.
Global Customer Marketing Lead
Andy McKeon likes to be in the middle of the action. Originally from the ‘burbs of Melbourne he took off to see the world. Over the years he’s been lucky enough to work for Steve Jobs as a Director at Apple, for Dan at Wieden + Kennedy and is currently working for Zuckerberg at Facebook/Instagram, redefining marketing for the biggest brands in the world. Andy lives in Silicon Valley with his wife Anna, two kids, a ton of sporting equipment and his beloved framed Western Bulldogs jersey.
Participant Media/ TakePart
EVP of Digital
Karina Kogan is the Executive Vice President, Digital for Participant Media where she oversees all digital operations including Participant Media’s TakePart (http://www.TakePart.com), a digital news, lifestyle magazine and social action platform for the conscious consumer.
Prior to Participant, Kogan was the EVP & CMO of SPIN Media (formerly BUZZMEDIA), a leading digital pop culture network. During her term at SPIN
Media, Kogan was responsible for the launch and operations of the company’s flagship celebrity site, Celebuzz, and the management of the network of celebrity blogs developed on its platform including the official destinations for the Kardashians, Britney Spears, Nicole Richie, and many others. Kogan was also part of small acquisitions and strategic partnership team, which developed the company’s portfolio of sites including TheSuperficial, JustJared, Stereogum, TheFrisky, What Would Tyler Durden Do, Socialite Life among others.
Kogan’s experience in advertising, marketing and business development also includes roles at PureVideo Networks, early entrants into Internet video, where she served as Vice President of Marketing and General Manager. Kogan has also held senior roles at CitySearch and Evite, where as Vice President of Marketing and Sales Development, she brought the business to profitability with over 1000% growth in both traffic and revenue.
Founder and Chief Creative Officer
Simon is the Founder and CCO of We First, a brand consultancy that provides purpose-driven strategy and training to help companies grow through social good. He is a member of the Executive Committee of Sustainable Brands, the Steering Committee of the Business Alliance for the Future, and a Fellow of the Royal Society of Arts in London and the World Business Academy in the U.S. He contributes to The Guardian, Fast Company, Huffington Post, and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First: How brands and consumers use social media to build a better world, was an Amazon Top Ten Business Books for 2011 and strategy+business named it their Best Business Marketing Book for 2011.
Prior to launching We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy. He is Australian, a father of two daughters, and a restless optimist.
Free Non-Profit Ticket
Each registration comes with a FREE ticket for your favorite non-profit or company Foundation.See 2014 Impact
What Attendees Say
“Each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what's known and into the realm of what can be.”
Tom LaForge, The Coca-Cola Company
“Brilliant tactical training. Attend if you want to learn where the market is heading and get the skills to get there before your competition.”
Paull Young, charity: water
“The Blueprint is incredible and I'm so grateful for the opportunity to meet so many like-minded and inspirational people.”
Jessica Blotter, Fast Company
“We are witnessing a great shift in the realm of corporate giving. The We First conference is one of the very few of its kind that explains this new landscape and how best to take advantage of it.”
Tracy Underwood, Toyota Motor Sales USA, Inc.
“We First is the first training I've attended that is truly useful as it helps you define a purpose for your brand or company and the content is fantastic, carefully designed.”
Javier Rodriguez Merino, The Coca-Cola Company
“The We First event provided a framework and a way to think about branding and telling our story in a very cohesive and linear way.”
Ann Rindone, ConAgra Foods