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Where corporate purpose
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Build your 2016
Social Branding Blueprint™.
2 days of hands-on training in social branding,
community architecture, and cultural leadership.
We First 2015 Summit
Build your Social Branding Blueprint™ for 2016
Limited to 200 executives from leading brands and non-profits, you’ll spend two days creating your own customized, 80-page, 2016 Social Branding Blueprint™ based on the latest marketing research, case studies, and best practices.
Working with the world’s top brand marketers who reveal their real world learning and insights, you’ll discover how to harness the power of strategic storytelling, community architecture, and the latest social and mobile technologies to lead business, shape culture and better our world.
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Principal, Corporate Responsibility Leader, PwC & President, PwC Charitable Foundation
Shannon Schuyler is a Principal with PricewaterhouseCoopers LLP (PwC US), and serves as the firm’s Corporate Responsibility (CR) Leader of the Americas and as a member of PwC’s Global CR Board. Additionally, Shannon is the President of the PwC Charitable Foundation, Inc.
Shannon is responsible for formalizing the CR function for PwC. In her role, she designs and implements social and environmental programs that are scalable and aligned with PwC’s strategic business priorities—helping to activate engagement, drive operational efficiencies, elevate stakeholder engagement and connectivity, and differentiate PwC’s brand in the marketplace. She brings innovation to the firm by redefining the purpose, potential and business case for CR, proving it is as critical an avenue for achieving growth as any other business investment.
Under her leadership, PwC’s CR programs are organized around four key pillars—marketplace, people, community and environment. She oversees initiatives that support PwC’s broad and robust sustainability commitments, including supply chain and pro bono programs; volunteering; charitable contributions; environmental stewardship; external partnerships, including the United Nations Global Compact (UNGC) and the Clinton Global Initiative (CGI); and the firm’s focus on youth education through its signature commitment, PwC’s Earn Your Future.
Additionally, Shannon spends a portion of her time on the client-facing side as part of PwC’s Sustainable Business Solutions practice, working with clients on employee engagement strategies and their approach to internal sustainability.
Shannon is a highly accomplished and sought-after CR professional and speaker with a deep understanding of social innovation, sustainability, youth education, financial literacy, employee engagement and effective cross-sector collaborations. She is a board member of numerous charitable organizations, including the PwC Charitable Foundation, The HistoryMakers Foundation, the National Environmental Education Foundation (NEEF) and Leadership Greater Chicago. She also serves on the Advisory Committee for WAGE (Women and the Green Economy), Points of Light, Boston College’s Center for Corporate Citizenship (BCCC), The Conference Board Contributions Council and the Clinton Global Initiative. Shannon is also a member of the Foreign Policy Association and the Aspen Institute’s Society of Fellows.
Shannon has a passion for engaging students in CR. She has served as a guest lecturer at numerous colleges and universities including: University of Michigan, St. Mary’s College, University of Notre Dame, University of Pennsylvania, New York University, University of Chicago and Northwestern University.
Shannon is widely recognized as a leader in her field. Leadership Greater Chicago named her its 2015 “Distinguished Fellow”, Chicago Business Journal named her a 2015 “Women of Influence”, Womenetics named her a POW! “Women of the Year” recipient, PR News named her “2013 CSR Professional of the Year,” and the Stevie Awards for Women in Business honored her as a “Female Executive of the Year – Business Services (2,500 or more employees).”
Shannon joined PwC in 1997 and has held a variety of client service, marketing and human resources roles before assuming her current responsibilities in 2007. She is a graduate of the University of Michigan and resides with her family in Chicago.
Jennifer Kim Field
United Nations Foundation
Vice President, Global Partnerships
As Vice President of Global Partnerships, Jen Kim Field leads partnership efforts to contribute towards the sustainability of the UN Foundation and support the work of the United Nations. She brings 15 years of experience to the senior leadership team in the areas of business development, corporate community involvement, program management, communications, sales and strategic planning. In 2010, she oversaw the launch of the UN Foundation’s Girl Up campaign. From her previous work at VolunteerMatch to PricewaterhouseCoopers Consulting (now IBM Business Consulting) through her work at Points of Light Foundation and beyond, Jen’s career has often bridged the corporate and nonprofit worlds.
Levi Strauss & Co.
Vice President, Sustainability
Michael Kobori has led sustainability at Levi Strauss & Co. since 2001. Under his tenure, the company has been a pioneer, reducing the environmental impact of its products through its Levi’s® Waste<Less™ and Water<Less™ collections, Dockers’® WellThread collection, Care for Our Planet program, and leadership on the Better Cotton Initiative.
In addition, the company has gone beyond labor compliance by publicly disclosing its manufacturing supplier locations, leading the industry in banning sandblasting, and partnering with NGOs and key suppliers to support programs that improve workers’ lives.
Based on its sustainability work, Levi Strauss & Co. was recently named one of the most innovative companies in the world by FastCompany magazine, which also named Mr. Kobori one of its 1000 Most Creative People in Business.
Prior to joining Levi Strauss & Co., Michael served as Vice President at BSR and before that spent nearly a decade at The Asia Foundation, supporting human rights and economic development in Bangladesh, Thailand, and Vietnam.
Michael is a lecturer on sustainability at the Haas School of Business, University of California, Berkeley, He serves on the Advisory Board of the Center for Responsible Business at the Haas School and is on the Global Advisory Council of the Cornerstone Capital Group.
Michael is past Chairman and Council member of the Better Cotton Initiative. He served on the board of the Levi Strauss Foundation and on the ILO Better Work program advisory committee.
Michael holds a Masters Degree in Public Policy from the University of California, Berkeley, where he also received his undergraduate education in Psychology and Asian Studies.
He lives in Berkeley, California, with his spouse, Sachiko Nagai. They have two college age daughters, Anne and Ellen. In addition to his work and family, Michael is passionate about cooking, yoga, the San Francisco Giants and the San Francisco 49ers, whose new home is Levi’s Stadium.
Follow him on Twitter: @KoboriGrillsCSR
Founder & Chief Sustainability Officer
THRIVE Farmers’ story began when Ken Lander, a retired trial lawyer, decided to move his family to Costa Rica to become a coffee farmer. There he experienced first-hand the injustice coffee farmers face as a result of the coffee supply chain. Ken quickly realized the importance of economic sustainability for the lasting success of both the coffee farmer and the global coffee market. With this powerful knowledge as a base, he made it his mission to reveal the truth about your morning cup.
In 2010, Ken recruited other dissatisfied farmers in his community to join him in forming the San Rafael Sustainable Coffee Initiative, which served as the initial local platform and test case. Following its success, Ken decided it was time to present the coffee farmers’ case to the entire world. Through a key partnership with an Atlanta-based entrepreneur, THRIVE Farmers was born.
As Chief Sustainability Officer of THRIVE Farmers, Ken seeks to find, advocate and project the voice of the farmer to the world, proclaiming new standards of stable, farmer-focused practices in coffee production to bring a better future to all.
However, THRIVE Farmers is more than just coffee; it is as a reminder that change comes when a community decides that change is not only possible, but necessary for its lasting success. Because Ken sought partners in his vision, and those partners decided stagnancy was no longer an option, the coffee industry can thrive rather than merely survive.
THRIVE Farmers believes there is no coincidence in life. Prior to law and coffee farming, Ken was a marketing director with Feld Entertainment, Inc. working in public relations and marketing for Ringling Brothers and Barnum & Bailey Circus and Walt Disney’s World on Ice.
Ken’s personal passion for advocacy paired with his experience in public relations, law and now coffee farming, combine perfectly to create a company dedicated to providing a platform where the coffee lover and the coffee farmer can intersect.
Colleen Vien is Timberland’s sustainability director and is responsible for setting strategic direction globally, focused on product and climate sustainability, enrichment programs for our partner factory workers and community and employee engagement. This includes internal and external stakeholder engagement, public relation and transparency communications and NGO relationship management.
Colleen has been with Timberland since 2005 and prior to being promoted to sustainability director in 2014, she led the company’s Code of Conduct / Supplier Sustainability program. Colleen’s experience leading the global Supplier Sustainability team and her ability to align and influence many in the leadership team and across businesses, along with her strong commitment to Timberland’s values are further leveraged in this new role. Colleen reports directly to the president of Timberland with dotted line to VF Corporation’s sustainability director.
Prior to working at Timberland, Colleen was the corporate compliance liason manager at TYCO Engineered Products and Services where she coordinated compliance risk assessments throughout the organization. Prior to joining TYCO, Colleen served as director of compliance for Apogent Technologies Inc. and was responsible for developing, directing and implementing the company’s global ethics, business conduct and legal compliance program.
Colleen has a Bachelor of Business Administration in finance from the University of Wisconsin.
President and Trustee
Jean Oelwang is President and a Trustee of Virgin Unite, the entrepreneurial foundation of the Virgin Group.. In 2003, Jean left her post as joint CEO of Virgin Mobile Australia to begin working with Richard Branson and the Virgin staff from around the world to create Virgin Unite. Over the last 12 years, Jean has worked with partners to create new approaches to social and environmental issues, such as the Branson Centres of Entrepreneurship and a global platform to support budding entrepreneurs. She has helped incubate a number of global leadership initiatives such as The Elders, the Carbon War Room, The B Team and Ocean Unite. In addition, Jean has been instrumental in working with Virgin’s businesses and others worldwide to put driving positive change at their core.
In her previous life, Jean lived and worked on six continents helping to lead successful mobile phone start-ups in South Africa, Columbia, Bulgaria, Singapore, Hong Kong, Australia and the US.
Jean has long explored the overlap of the business and social sectors and has been involved in both, having worked for the Foundation for National Parks and Wildlife in Australia, and in numerous volunteer roles, including a stint as a VISTA volunteer where she worked with – and learned from – homeless teens in Chicago.
She sits on the Advisory Council for The Elders and the Boards of the Carbon War Room, Ocean Unite, Ocean Elders and Just Capital. She is also a Senior Partner in the B Team.
Sony Pictures Entertainment
Vice President, Sustainability
For the past 15 years, John Rego has worked with companies to help them become better citizens. John has led Sony Pictures Entertainment’s global sustainability department since 2009. The department is focused on driving value for the company through sustainable practices, primarily by integrating environmental stewardship into the corporate culture, product marketing, and all aspects of the company’s operations.
Prior to joining Sony, he spent nine years consulting in a variety of sectors, such as consumer products, technology, food and beverage, energy, and education. In 2007, he served as Environmental Director and eco-spokesperson for Live Earth, a worldwide campaign to drive individuals, corporations and governments to take action to solve the climate crisis. The campaign reached over a billion people through an online campaign and 24-hours of globally televised concerts taking place across seven continents.
John is a graduate of Brown University and has a Master in Business Administration from Duke University, with a focus on social entrepreneurship. He is also a proud father of two girls (ages 3 and 5) who are as fearless rock climbing as they are terrified by yippy lap dogs.
The Coca-Cola Company
Global Marketing Director, Sustainability
The Coca–Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 brands. In a world of rising populations and finite resources, companies like Coca–Cola have an obligation – and privilege – to positively impact people, communities and the environment. As a result, we’re committed to supporting active and healthy living; economically empowering 5 million women; replenishing 100% of the water it takes to make our products; creating a safe and inclusive work environment; and enhancing the economic development of communities.
Owner & CEO
Joshua Aven is an owner and Chief Executive Officer of Sevenly Inc., a leader in philanthropic ecommerce. His involvement with the company began with an investment and transitioned into the CEO role in 2015 to helm Sevenly through progressive changes and grow it to the next level. Being passionate about the social giving space, Sevenly is the perfect intersection of commerce and philanthropy while impacting the social good environment. Joshua is a serial entrepreneur coming from the private equity/real estate finance world and has co-founded or invested in many companies and aids the operations of each.
Joe Van Brussel
Huffington Post Partner Studio
Director of Content Strategy
Joe Van Brussel is a Director of Content Strategy for the Huffington Post Partner Studio based in New York. In this role, his team works directly with brands to create custom shareable content that reflects partner brands’ goals while also maintaining the standards and voice that Huffington Post readers know and love. Joe first worked as a reporter and editor for the Huffington Post, primarily covering social entrepreneurship and small business, before joining the Branded Content team where he has helped build the product offering and overall strategy. His primary focus now is Technology and Business content.
Founder & Chief Creative Officer
Simon is the Founder and CCO of We First, a brand consultancy that provides purpose-driven strategy and training to help companies grow through social good. He is a member of the Executive Committee of Sustainable Brands, the Steering Committee of the Business Alliance for the Future, and a Fellow of the Royal Society of Arts in London and the World Business Academy in the U.S. He contributes to The Guardian, Fast Company, Huffington Post, and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First: How brands and consumers use social media to build a better world, was an Amazon Top Ten Business Books for 2011 and strategy+business named it their Best Business Marketing Book for 2011.
Prior to launching We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy. He is Australian, a father of two daughters, and a restless optimist.
Free Non-Profit Ticket
Each registration comes with a FREE ticket for your favorite non-profit or company Foundation.See 2014 Impact
What Attendees Say
“Each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what's known and into the realm of what can be.”
Tom LaForge, The Coca-Cola Company
“Brilliant tactical training. Attend if you want to learn where the market is heading and get the skills to get there before your competition.”
Paull Young, charity: water
“The Blueprint is incredible and I'm so grateful for the opportunity to meet so many like-minded and inspirational people.”
Jessica Blotter, Fast Company
“We are witnessing a great shift in the realm of corporate giving. The We First conference is one of the very few of its kind that explains this new landscape and how best to take advantage of it.”
Tracy Underwood, Toyota Motor Sales USA, Inc.
“We First is the first training I've attended that is truly useful as it helps you define a purpose for your brand or company and the content is fantastic, carefully designed.”
Javier Rodriguez Merino, The Coca-Cola Company
“The We First event provided a framework and a way to think about branding and telling our story in a very cohesive and linear way.”
Ann Rindone, ConAgra Foods