Where corporate purpose
meets social marketing.
Where corporate purpose
Realize the power of brands
to shape culture.
Transform employees and customers into brand advocates.Register Now
Build your 2016
Social Branding Blueprint™.
2 days of hands-on training in social branding,
community architecture, and cultural leadership.
We First 2015 Summit
Build your Social Branding Blueprint™ for 2016
Limited to 200 executives from leading brands and non-profits, you’ll spend two days creating your own customized, 80-page, 2016 Social Branding Blueprint™ based on the latest marketing research, case studies, and best practices.
Working with the world’s top brand marketers who reveal their real world learning and insights, you’ll discover how to harness the power of strategic storytelling, community architecture, and the latest social and mobile technologies to lead business, shape culture and better our world.
More Announcements Coming Soon!
Principal, Corporate Responsibility Leader, PwC & President, PwC Charitable Foundation
Shannon Schuyler is a Principal with PricewaterhouseCoopers LLP (PwC US), and serves as the firm’s Corporate Responsibility (CR) Leader of the Americas and as a member of PwC’s Global CR Board. Additionally, Shannon is the President of the PwC Charitable Foundation, Inc.
Shannon is responsible for formalizing the CR function for PwC. In her role, she designs and implements social and environmental programs that are scalable and aligned with PwC’s strategic business priorities—helping to activate engagement, drive operational efficiencies, elevate stakeholder engagement and connectivity, and differentiate PwC’s brand in the marketplace. She brings innovation to the firm by redefining the purpose, potential and business case for CR, proving it is as critical an avenue for achieving growth as any other business investment.
Under her leadership, PwC’s CR programs are organized around four key pillars—marketplace, people, community and environment. She oversees initiatives that support PwC’s broad and robust sustainability commitments, including supply chain and pro bono programs; volunteering; charitable contributions; environmental stewardship; external partnerships, including the United Nations Global Compact (UNGC) and the Clinton Global Initiative (CGI); and the firm’s focus on youth education through its signature commitment, PwC’s Earn Your Future.
Additionally, Shannon spends a portion of her time on the client-facing side as part of PwC’s Sustainable Business Solutions practice, working with clients on employee engagement strategies and their approach to internal sustainability.
Shannon is a highly accomplished and sought-after CR professional and speaker with a deep understanding of social innovation, sustainability, youth education, financial literacy, employee engagement and effective cross-sector collaborations. She is a board member of numerous charitable organizations, including the PwC Charitable Foundation, The HistoryMakers Foundation, the National Environmental Education Foundation (NEEF) and Leadership Greater Chicago. She also serves on the Advisory Committee for WAGE (Women and the Green Economy), Points of Light, Boston College’s Center for Corporate Citizenship (BCCC), The Conference Board Contributions Council and the Clinton Global Initiative. Shannon is also a member of the Foreign Policy Association and the Aspen Institute’s Society of Fellows.
Shannon has a passion for engaging students in CR. She has served as a guest lecturer at numerous colleges and universities including: University of Michigan, St. Mary’s College, University of Notre Dame, University of Pennsylvania, New York University, University of Chicago and Northwestern University.
Shannon is widely recognized as a leader in her field. Leadership Greater Chicago named her its 2015 “Distinguished Fellow”, Chicago Business Journal named her a 2015 “Women of Influence”, Womenetics named her a POW! “Women of the Year” recipient, PR News named her “2013 CSR Professional of the Year,” and the Stevie Awards for Women in Business honored her as a “Female Executive of the Year – Business Services (2,500 or more employees).”
Shannon joined PwC in 1997 and has held a variety of client service, marketing and human resources roles before assuming her current responsibilities in 2007. She is a graduate of the University of Michigan and resides with her family in Chicago.
Founder and Chief Creative Officer
Simon is the Founder and CCO of We First, a brand consultancy that provides purpose-driven strategy and training to help companies grow through social good. He is a member of the Executive Committee of Sustainable Brands, the Steering Committee of the Business Alliance for the Future, and a Fellow of the Royal Society of Arts in London and the World Business Academy in the U.S. He contributes to The Guardian, Fast Company, Huffington Post, and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First: How brands and consumers use social media to build a better world, was an Amazon Top Ten Business Books for 2011 and strategy+business named it their Best Business Marketing Book for 2011.
Prior to launching We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy. He is Australian, a father of two daughters, and a restless optimist.
United Nations Foundation
Chief Communications and Marketing Officer
Aaron Sherinian is the Chief Communications and Marketing Officer for the United Nations Foundation. Aaron has led the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence since 2009, managing an award-winning team of communicators and digital pioneers who believe that innovative communications can help change the world. He has helped build some of the most talked about milestones in digital global engagement around causes and UN issues over the last few years including the Social Good Summit, #GivingTuesday, Rio+Social, International Day of Happiness, and the Momentum1000 global social media rally. He is a passionate supporter of efforts to build a new era of global activism and philanthropy among a younger generation that is emerging on the global scene.
Before joining the UN Foundation, Aaron Sherinian served as Managing Director of Public Affairs for the Millennium Challenge Corporation, a U.S. Government development assistance agency administering $7 billion in poverty reduction grants in 40 partner countries. He oversaw the agency’s strategic communications portfolio, media relationships, public relations agenda and a global re-branding.
His professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Before returning to Washington, his diplomatic service included tours at U.S. Embassies in Ecuador, Armenia, Costa Rica, Colombia, and in Washington serving two Assistant Secretaries of State. Aaron’s experience also included work at the U.S. Embassy to the Holy See (Vatican).
Before joining the Department of State, Aaron worked at the Washington International Trade Association (WITA). He also held positions as a marketing consultant for the Italian distributors for Apple Computer and as a freelance interpreter and writer in Italy.
Aaron is proud to be a part of the public relations community as a member of the Arthur Page Society, the Seminar, the Public Relations Society of America (PRSA), the National Association of Government Communicators (NAGC). His team won three consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012, 2013, and 2014.
While he has lived in a lot of places, Aaron’s heart is always in his native Pasadena, California. He holds degrees from the Johns Hopkins University (School of Advanced International Studies – SAIS) and Brigham Young University. In addition to Spanish, he speaks (or at least does his best) at Italian, Armenian, and French. He and his wife have four children. Aaron served a full-time mission for the Church of Jesus Christ of Latter-Day-Saints in Milan, Italy. He loves cooking, travel, and connecting with friends all over the world. He is a proud Eagle Scout, although wonders some days how he ever got through all the merit badges…then he realizes it was all about a dedicated Mom and Dad! He blogs at GlobalExtrovert.com about fatherhood, public relations and social media.
Free Non-Profit Ticket
Each registration comes with a FREE ticket for your favorite non-profit or company Foundation.See 2014 Impact
What Attendees Say
“Each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what's known and into the realm of what can be.”
Tom LaForge, The Coca-Cola Company
“Brilliant tactical training. Attend if you want to learn where the market is heading and get the skills to get there before your competition.”
Paull Young, charity: water
“The Blueprint is incredible and I'm so grateful for the opportunity to meet so many like-minded and inspirational people.”
Jessica Blotter, Fast Company
“We are witnessing a great shift in the realm of corporate giving. The We First conference is one of the very few of its kind that explains this new landscape and how best to take advantage of it.”
Tracy Underwood, Toyota Motor Sales USA, Inc.
“We First is the first training I've attended that is truly useful as it helps you define a purpose for your brand or company and the content is fantastic, carefully designed.”
Javier Rodriguez Merino, The Coca-Cola Company
“The We First event provided a framework and a way to think about branding and telling our story in a very cohesive and linear way.”
Ann Rindone, ConAgra Foods