Where corporate purpose
meets social marketing.
Where corporate purpose
Realize the power of brands
to shape culture.
Transform employees and customers into brand advocates.Register Now
Build your 2015
Social Branding Blueprint™.
2 days of hands-on training in social branding,
community architecture, and cultural leadership.
Watch 2013 Summit Highlights
Build your Social Branding Blueprint™ for 2015
Limited to 200 executives from leading brands and non-profits, you’ll spend two days creating your own customized, 80-page, 2015 Social Branding Blueprint™ based on the latest marketing research, case studies, and best practices.
Working with the world’s top brand marketers who reveal their real world learning and insights, you’ll discover how to harness the power of strategic storytelling, community architecture, and the latest social and mobile technologies to lead business, shape culture and better our world.
Stay tuned for more speaker announcements!
Javier Rodriguez Merino
The Coca-Cola Company
Global Marketing Director, Sustainability Strategy and Communication
Javier Rodriguez has been in marketing for The Coca-Cola Company for the past 17 years. Based in Atlanta, Javier leads the Company sustainability strategy and marketing reporting to the Chief Sustainability officer, with specific responsibility for the definition and development of sustainability brand marketing strategies and capabilities , and the development and implementation of a The Coca-Cola Company global sustainability communication platform. Javier works closely with the brand marketing teams and with the Technical and Public Affairs functions at a global level.
Javier joined the Coca-Cola Company in Mexico in 1998 where he developed a multi-disciplinary expertise in all relevant marketing fields. He led the launch of brands such as Disney juices and flavored milks, Coca-Cola Zero in Mexico, and implemented a back to growth Coca-Cola 3 years marketing strategy across Latin America .From 2008 to 2010, he moved back to Europe where he was director of Sparkling Beverages, he developed a long-term growth strategy for Sparkling brands and implemented an European marketing collaboration model.
Prior to joining The Coca-Cola Company, Javier worked for 7 years in Dannon both in Mexico City and in New York, where he led the development of the kids segment successfully managing yogurt brands such as Danonino and Danimals among others.
Javier serves as an Advisory Board Member of Sustainable Brands, a leading organization on bringing together the best thinking on sustainability marketing. He is also an active member of a working group at World Economic Forum to drive consumer engagement towards sustainability and member of the Reputation council for Ipsos.
Javier holds an AB in Communication from Anahuac University in Mexico, He is happily married and is father of a 10 year old boy that loves soccer almost as much as he does.
Marc Mathieu is SVP Marketing at Unilever. He is responsible for the development of Unilever’s new global marketing strategy – Crafting Brands for Life – which will support the company’s sustainable growth ambition of doubling the size of its business whilst reducing its environmental impact.
Prior to joining Unilever, Marc was SVP Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into 50 markets and developed their sustainability platform “Live Positively”. He joined Coca-Cola in 1996 – gaining significant developing and emerging market experience in South East Asia before being appointed Division President for France & Benelux in 2000.
Marc is also a co-founder of the strategic branding consultancy, Bedo. He sits on the Advisory Panel of the Guardian Digital and Media network and writes regularly for Campaign magazine. He is also an advisor to the Sustainable Brands conference and the social commerce start up We&Co.
Global Customer Marketing Lead
Andy McKeon likes to be in the middle of the action. Originally from the ‘burbs of Melbourne he took off to see the world. Over the years he’s been lucky enough to work for Steve Jobs as a Director at Apple, for Dan at Wieden + Kennedy and is currently working for Zuckerberg at Facebook/Instagram, redefining marketing for the biggest brands in the world. Andy lives in Silicon Valley with his wife Anna, two kids, a ton of sporting equipment and his beloved framed Western Bulldogs jersey.
United Nations Foundation
VP of Communications and Public Relations
Aaron has led the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence since 2009, managing an award-winning team of communicators and digital pioneers who believe that innovative communications can help change the world. He has helped build some of the most talked about milestones in digital global engagement around causes and UN issues over the last few years including the Social Good Summit, #GivingTuesday, Rio+Social and the Momentum1000 global social media rally. He is a passionate supporter of efforts to build a new era of global activism and philanthropy among a younger generation that is emerging on the global scene.
Before joining the UN Foundation, Aaron Sherinian served as Managing Director of Public Affairs for the Millennium Challenge Corporation, a U.S. Government development assistance agency administering $7 billion in poverty reduction grants in 40 partner countries. He oversaw the agency’s strategic communications portfolio, media relationships, public relations agenda and a global re-branding.
His professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Before returning to Washington, his diplomatic service included tours at U.S. Embassies in Ecuador, Armenia, Costa Rica, Colombia, and in Washington serving two Assistant Secretaries of State. Aaron’s experience also included work at the U.S. Embassy to the Holy See (Vatican).
Before joining the Department of State, Aaron worked at the Washington International Trade Association (WITA). He also held positions as a marketing consultant for the Italian distributors for Apple Computer and as a freelance interpreter and writer in Italy.
Aaron is proud to be a part of the public relations community as a member of the Arthur Page Society, the Seminar, the Public Relations Society of America (PRSA), the National Association of Government Communicators (NAGC). His team won two consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012 and 2013.
While he has lived in a lot of places, Aaron’s heart is always in his native Pasadena, California. He holds degrees from the Johns Hopkins University (School of Advanced International Studies – SAIS) and Brigham Young University. In addition to Spanish, he speaks (or at least does his best) at Italian, Armenian, and French. He and his wife have three children. Aaron served a full-time mission for the Church of Jesus Christ of Latter-Day-Saints in Milan, Italy. He loves cooking, travel, and connecting with friends all over the world. He is a proud Eagle Scout, although wonders some days how he ever got through all the merit badges…then he realizes it was all about a dedicated Mom and Dad! He blogs at GlobalExtrovert.com about fatherhood, public relations and social media.
Free Non-Profit Ticket
Each registration comes with a FREE ticket for your favorite non-profit or company Foundation.See 2013 Impact
What Attendees Say
“Each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what's known and into the realm of what can be.”
Tom LaForge, The Coca-Cola Company
“Brilliant tactical training. Attend if you want to learn where the market is heading and get the skills to get there before your competition.”
Paull Young, charity: water
“The Blueprint is incredible and I'm so grateful for the opportunity to meet so many like-minded and inspirational people.”
Jessica Blotter, Fast Company
“We are witnessing a great shift in the realm of corporate giving. The We First conference is one of the very few of its kind that explains this new landscape and how best to take advantage of it.”
Tracy Underwood, Toyota Motor Sales USA, Inc.
“We First is the first training I've attended that is truly useful as it helps you define a purpose for your brand or company and the content is fantastic, carefully designed.”
Javier Rodriguez Merino, The Coca-Cola Company
“The We First event provided a framework and a way to think about branding and telling our story in a very cohesive and linear way.”
Ann Rindone, ConAgra Foods