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Terms and Conditions of Use

Welcome! We First and its associates provide their services to you subject to the following conditions. If you visit or shop within this website, you accept these conditions. Please read them carefully.

1. Privacy

Please review our Privacy Notice, which also governs your visit to our website, to understand our practices.

2. Electronic Communications

When you visit We First or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on this site. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

3. Copyright

All content included on this site, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software, is the property of We First or its content suppliers and protected by international copyright laws. The compilation of all content on this site is the exclusive property of We First, with copyright authorship for this collection by We First, and protected by international copyright laws.

4. Trademarks

We First’s trademarks and trade dress may not be used in connection with any product or service that is not We First’s, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits WE FIRST. All other trademarks not owned by We First or its subsidiaries that appear on this site are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by We First or its subsidiaries.

5. License and Site Access

We First grants you a limited license to access and make personal use of this site and not to download (other than page caching) or modify it, or any portion of it, except with express written consent of We First. This license does not include any resale or commercial use of this site or its contents: any collection and use of any product listings, descriptions, or prices: any derivative use of this site or its contents: any downloading or copying of account information for the benefit of another merchant: or any use of data mining, robots, or similar data gathering and extraction tools. This site or any portion of this site may not be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without express written consent of We First. You may not frame or utilize framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form) of We First and our associates without express written consent. You may not use any meta tags or any other “hidden text” utilizing We First’s name or trademarks without the express written consent of We First. Any unauthorized use terminates the permission or license granted by We First. You are granted a limited, revocable, and nonexclusive right to create a hyperlink to the home page of We First so long as the link does not portray We First, its associates, or their products or services in a false, misleading, derogatory, or otherwise offensive matter. You may not use any We First logo or other proprietary graphic or trademark as part of the link without express written permission.

6. Reviews, Comments, Emails, and Other Content

Visitors may post reviews, comments, and other content: and submit suggestions, ideas, comments, questions, or other information, so long as the content is not illegal, obscene, threatening, defamatory, invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third parties or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of “spam.” You may not use a false e-mail address, impersonate any person or entity, or otherwise mislead as to the origin of a card or other content. We First reserves the right (but not the obligation) to remove or edit such content, but does not regularly review posted content. If you do post content or submit material, and unless we indicate otherwise, you grant We First and its associates a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media. You grant We First and its associates and sublicensees the right to use the name that you submit in connection with such content, if they choose. You represent and warrant that you own or otherwise control all of the rights to the content that you post: that the content is accurate: that use of the content you supply does not violate this policy and will not cause injury to any person or entity: and that you will indemnify We First or its associates for all claims resulting from content you supply. We First has the right but not the obligation to monitor and edit or remove any activity or content. We First takes no responsibility and assumes no liability for any content posted by you or any third party.

7. Risk of Loss

All items purchased from We First are made pursuant to a shipment contract. This basically means that the risk of loss and title for such items pass to you upon our delivery to the carrier.

8. Product Descriptions

We First and its associates attempt to be as accurate as possible. However, We First does not warrant that product descriptions or other content of this site is accurate, complete, reliable, current, or error-free. If a product offered by We First itself is not as described, your sole remedy is to return it in unused condition.

DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY THIS SITE IS PROVIDED BY WE FIRST ON AN “AS IS” AND “AS AVAILABLE” BASIS. WE FIRST MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE OPERATION OF THIS SITE OR THE INFORMATION, CONTENT, MATERIALS, OR PRODUCTS INCLUDED ON THIS SITE. YOU EXPRESSLY AGREE THAT YOUR USE OF THIS SITE IS AT YOUR SOLE RISK. TO THE FULL EXTENT PERMISSIBLE BY APPLICABLE LAW, WE FIRST DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. WE FIRST DOES NOT WARRANT THAT THIS SITE, ITS SERVERS, OR E-MAIL SENT FROM WE FIRST ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. WE FIRST WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM THE USE OF THIS SITE, INCLUDING, BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, AND CONSEQUENTIAL DAMAGES. CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS.

9. Applicable Law

By visiting We First, you agree that the laws of the state of California, without regard to principles of conflict of laws, will govern these Conditions of Use and any dispute of any sort that might arise between you and WE FIRST or its associates.

10. Disputes

Any dispute relating in any way to your visit to We First or to products you purchase through We First shall be submitted to confidential arbitration in California except that, to the extent you have in any manner violated or threatened to violate We First intellectual property rights, We First may seek injunctive or other appropriate relief in any state or federal court in the state of California, and you consent to exclusive jurisdiction and venue in such courts. Arbitration under this agreement shall be conducted under the rules then prevailing of the American Arbitration Association. The arbitrators award shall be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration under this Agreement shall be joined to an arbitration involving any other party subject to this Agreement, whether through class arbitration proceedings or otherwise.

11. Site Policies, Modification, and Severability

Please review our other policies, such as our Shipping and Returns policy, posted on this site. These policies also govern your visit to We First. We reserve the right to make changes to our site, policies, and these Conditions of Use at any time. If any of these conditions shall be deemed invalid, void, or for any reason unenforceable, that condition shall be deemed severable and shall not affect the validity and enforceability of any remaining condition.

12. Questions

Questions regarding our Conditions of Usage, Privacy Policy, or other policy related material can be directed to our support staff by clicking on the “Contact Us” link in the side menu. Or you can email us at: info@wefirstbranding.com

What people are saying

  • “Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”

    Jeff JarvisAuthor of What Would Google Do?

  • “We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need.”

    Philip SeibProfessor & Director, Center on Public Diplomacy, USC Annenberg School

  • “Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”

    Maria PopovaEditor of Brain Pickings

  • “We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”

    Rishad TobaccowalaChief Strategy & Innovation Officer for VivaKi, Publicis Groupe

  • “Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”

    Brian SolisAward-winning author of Engage

  • “We First is more than a must read - it's a must do. Buy it, act it, and most importantly – LIVE IT!”

    Gary VaynerchukAuthor of New York Times bestseller Crush It!

  • Nearly a century ago, Henry Ford said, "A business that makes nothing but money is a poor business." Simon Mainwaring explores that idea in depth, asserting not only that capitalism and social change should coexist, but giving examples of how they can.

    Scott MontyGlobal Digital & Multimedia Communications Manager, Ford Motor Company

  • Today's consumer has the power to hold brands accountable. Simon Mainwaring's We First is the ultimate how-to guide for 21st century brand-building.

    Robert Tercekformer President of Digital Media OWN (Oprah Winfrey Network) & Founder, General Creativity

  • We First lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.

    Tony HsiehNew York Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

  • In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations.

    Jay SamitCEO SocialVibe and former EVP Sony Corporation of America

  • Simon Mainwaring is the new master of the 'three wins' - for your company, for you customers and for the planet.

    Steve HaydenVice Chairman, Ogilvy & Mather Worldwide

  • Mainwaring shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.

    Dave HudsonCEO NM Incite, Nielsen & McKinsey

  • Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.

    Charlene LiAuthor of "Open Leadership" and Founder of Altimeter Group

  • The evolution of capitalism is putting We First. Mainwaring not only gets this, but helps us understand how to make it happen.

    Jay Coen GilbertCo-founder B Corporations

  • We First elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators

    Peter GuberChairman & CEO Mandalay Entertainment

  • We First will show you a path to creating a better world. Buy it today.

    Valeria Maltoniauthor of Conversation Agent

  • This is exactly the book that the world needs right now. It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.

    Katya AndresenCOO Network for Good and author, Robin Hood Marketing

  • By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.

    Ryan ScottCEO of Causecast

  • Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.

    Beth KanterCo-founder Zoetica and author of The Networked Non-Profit

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