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As the third largest insurer in Brazil, Caixa Seguradora wanted to leverage social storytelling to build its business by connecting more effectively with Brazilian youth.
Insurance is not perceived as a ‘must have’ in Brazil, young Brazilians are not focused on their futures, and the brand and its employees had little experience in social storytelling.
We First led a two-day training workshop on the mechanics of social branding, leading a cultural conversation and connecting with Brazilian youth in ways that are relevant and meaningful to the brand.
Caixa Seguradora committed to shifting its marketing to embrace social branding and bring its purpose to life for employees and customers.