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California Pizza Kitchen sought to accelerate sales in an increasingly competitive and purposeful casual dining category.
The brand first had to define its social purpose and then articulate that in a way that would drive diner preference.
We First provided California Pizza Kitchen with a purposeful brand story, concepts for how to bring it to life in restaurants, and a social media plan to drive diner engagement.
California Pizza Kitchen received a clear brand story to tap into an increasingly purposeful dining marketplace and activation concepts across social media.