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ConAgra Foods required a purposeful brand story that communicated the mission of the brand and reflected its heritage of CSR work including ‘Child Hunger Ends Here.’
ConAgra Foods is a complex organization including product brands, private brands and commercial food services, each with their own marketing challenges. Also, the company wasn’t getting credit for its commitment to ending child hunger at a time when more food providers were sharing purposeful brand stories.
We First created an overarching brand story for ConAgra Foods, provided strategic guidance for its Foundation marketing, developed social media training workshops, and provided PR marketing support.
ConAgra Foods now has a singular, unifying brand story that is purposeful and proprietary, and its marketing leaders across the company have been trained in social storytelling best practices.