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First Capital Bank of Texas was looking to define its brand story in a way that distinguishes it from other community banks and -speaks to the priority it gives to customers.
The banking industry is highly regulated, conservative and slow to adopt new marketing strategies, technologies and tactics.
We First provided a new brand story, a brand storybook and a social media plan for First Capital Bank of Texas.
First Capital Bank of Texas is now positioned with a competitive advantage based on a new customer-centric brand story integrated across all brand assets and a comprehensive social media roadmap.