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Case Study: Frank & Eileen


Company Purpose
Brand Story
Social Media Strategy

"We First has proven to be a great partner around brand strategy, social media, and PR providing really valuable strategy, ideas and advice for how to grow our business at a really exciting and critical time for Frank & Eileen."

Audrey McLoghlin
Frank & Eileen


Frank & Eileen were looking to define a brand story that would raise awareness of its brand and commitment to love.


The fashion category is crowded with competitors and Frank & Eileen is positioned at a higher price point above many.


We First defined a brand story and social media strategy to inspire existing customers to become brand ambassadors by way of expressing the company’s commitment to love.


Frank & Eileen gained critical clarity around their brand story and implemented a social media strategy that expanded brand awareness and social media engagement.