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Frank & Eileen were looking to define a brand story that would raise awareness of its brand and commitment to love.
The fashion category is crowded with competitors and Frank & Eileen is positioned at a higher price point above many.
We First defined a brand story and social media strategy to inspire existing customers to become brand ambassadors by way of expressing the company’s commitment to love.
Frank & Eileen gained critical clarity around their brand story and implemented a social media strategy that expanded brand awareness and social media engagement.