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Lynda.com was experiencing rapid growth and wanted a brand story that would capture its differentiating purpose more effectively in the midst of a growing number of online education competitors.
Lynda.com had to communicate its purpose at a time when it had aggressive growth plans and complicated internal cultural challenges.
Building on a brand story workshop, We First defined Lynda.com’s brand story, values, key attributes and the cultural conversation it should lead to dominate the category.
Lynda.com’s leadership was recognized and rewarded through its acquisition by LinkedIn.