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Case Study: Rosetta Stone


Social Purpose Definition
Social Impact Program Design
Non-Profit Partner Selection

"We First have been invaluable in helping us build a thoughtful, strategic approach to building a long-term social impact program. Simon’s guidance has helped us think bigger while providing a path for us to get from an executable starting point to a growing program. He was extremely effective in helping our management team understand and buy into the value of a social impact program."

Sarah Van Dyck
VP, Global Brand Marketing
Rosetta Stone


Rosetta Stone was looking for a social impact program and partner that would build their brand reputation and have the greatest possible positive impact on children’s language and literacy skills.


Rosetta Stone had to develop a program that would serve domestic and international markets while incorporating the technology required for their programs.


We First designed a social impact program based on donations of in-kind language and literacy tools, starting with domestic partners and then expanding internationally.


The program was defined, non-profit partners were identified, and a strategy was put in place for Rosetta Stone’s long-term giving program.