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Rubio’s needed to define a brand story that would communicate its commitment to ocean stewardship and allow it to compete with other fast casual dining restaurants.
The fast casual dining category is crowded with purposeful brands and Rubio’s brand story needed to be communicated in-store and online in ways that drive consumer engagement.
Building on a leadership workshop, We First provided a purposeful brand story that communicated Rubio’s ocean stewardship and a social media plan to activate and share that story.
Rubio’s now communicates its ocean stewardship in-store and across social media with a clear point of view that inspires employees and resonates with customers.