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Case Study: Rubio’s Restaurants

SERVICES

Leadership Workshop
Brand Story
Social Media Strategy

"We engaged We First to help us with our brand transformation. We had defined our brand positioning in a fair amount of detail. We First helped us to distill it into a clear single organizing thought that will drive all aspects of our go-to-market efforts. He provided us with a strategic and engaging solution that frames the whole business, vs. an advertising campaign or tagline. Simon is a passionate storyteller, is full of creative ideas, and was a pleasure to work with. He combined his strong people skills with his vast experience with purpose-driven brands and in-depth knowledge of the consumer landscape to help our senior management team understand and align behind our brand direction."

Karin Silk
Senior Vice-President of Marketing
Rubio’s Restaurants

Brief:

Rubio’s needed to define a brand story that would communicate its commitment to ocean stewardship and allow it to compete with other fast casual dining restaurants.

Challenge:

The fast casual dining category is crowded with purposeful brands and Rubio’s brand story needed to be communicated in-store and online in ways that drive consumer engagement.

Solution:

Building on a leadership workshop, We First provided a purposeful brand story that communicated Rubio’s ocean stewardship and a social media plan to activate and share that story.

Impact:

Rubio’s now communicates its ocean stewardship in-store and across social media with a clear point of view that inspires employees and resonates with customers.