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Case Study: Sony Pictures Entertainment

SERVICES

Global Sustainability Platform Definition
Launch sustainability film
Launch promotional collateral




Brief:

Sony Pictures Television (SPT) wanted to establish a sustainability platform to carve out an industry leadership position, inspire employee engagement, and showcase its extensive sustainability credentials.

Challenge:

The entertainment industry has not prioritized sustainability storytelling, the SPT global footprint is complex, and PR challenges complicate public perceptions of the brand.

Solution:

We First defined a global sustainability platform - Picture This - for the brand that was adopted internally, supported the creation of a manifesto film with Jonas & Co. production company, and provided a strategic roadmap for bringing the sustainability platform to life inside and outside the company.

Impact:

SPT has a sustainability platform that will drive employee engagement, build the brand’s reputation, earn industry and audience goodwill, and differentiate the brand.