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Sony Pictures Television (SPT) wanted to establish a sustainability platform to carve out an industry leadership position, inspire employee engagement, and showcase its extensive sustainability credentials.
The entertainment industry has not prioritized sustainability storytelling, the SPT global footprint is complex, and PR challenges complicate public perceptions of the brand.
We First defined a global sustainability platform - Picture This - for the brand that was adopted internally, supported the creation of a manifesto film with Jonas & Co. production company, and provided a strategic roadmap for bringing the sustainability platform to life inside and outside the company.
SPT has a sustainability platform that will drive employee engagement, build the brand’s reputation, earn industry and audience goodwill, and differentiate the brand.