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Sunergos sought to gain clarity around its brand story, values and services to capitalize on the fast changing B2B consulting landscape.
Many of Sunergos’ clients were facing challenges within their industries, inspiring the brand to pivot and seek to establish a competitive advantage in new categories while leveraging new partnerships.
Building on a brand story workshop, We First clarified Sunergos’ business strategy, defined a new brand story that articulated their unique innovation services, and crafted their communication and language for new products and services.
Sunergos is experiencing rapid growth in new business categories through a differentiating brand story that resonates with employees, new clients and partners.