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THRIVE Farmers Coffee was looking for a brand story that would capture its unique farmer-direct sustainability model and accelerate growth in a competitive and crowded product category.
The coffee category is highly competitive and cluttered with sustainability messaging making it difficult for THRIVE, a start-up, to achieve traction and drive sales.
We First defined a brand story that clearly communicates THRIVE’s unique sustainability methodology and contribution to farmers, provided strategic guidance on their website development and PR messaging, as well as a social media plan.
THRIVE has since enjoyed rapid growth, including a significant corporate partnership across 1800+ restaurants.