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X Prize was launching a crowd-sourced social innovation platform and needed to define its name and branding as it democratized the X Prize innovation platform and methodology.
The crowdsourcing and funding space was becoming increasingly cluttered and the X Prize brand story had to motivate interest and engagement with the brand over competitors.
We First provided a brand strategy, naming and social media marketing support for the brand, HeroX.
Hero X successfully launched with over $6 million in prizes and 500,000 participants as of July 2015.