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Growth Through Purpose ™
Growth Through Purpose ™

About Us

We're a strategic consultancy that partners with clients to build purpose-led movements. Movements that drive business growth. That positively shape culture. That help the planet regenerate. By turning employees into advocates. Customers into collaborators. Companies into impact leaders. With one goal in common. To create a world that leads with We.

The manifesto that launched the company

Seasoned branding experts. Heart-led storytellers. Skillful change agents. A team of misfits from advertising, entertainment, and philanthropy. Offering experience, insights, and judgment earned over a decade of working with today’s most purposeful brands. Our passion? Unlocking simple, emotional, and elegant solutions to complex business challenges that work across all products, stakeholders, and regions to accelerate growth and compound impact. So, together, we meet the challenges humanity faces with greater speed and equal force.

To raise humanity’s consciousness through business.
To course-correct our future, we must remember what we forgot. That is our profound connection to each other and the planet we share. By infusing business with this awareness, we can drive growth, improve lives, and restore our planet.
FIERCE BELIEF

We share a core belief that business is deeply complicit in today’s greatest global challenges but also uniquely qualified to solve them. To that end, we passionately believe in the power of all stakeholders to work together in new ways to course-correct our future.

PLAYFUL SPIRIT

As daunting as humanity’s challenges are, we work most effectively to solve them when we embrace our creativity, joy, and ingenuity as expressions of love and respect for each other and the planet.

COLLABORATIVE DRIVE

We got into this mess together and will have to get out of it together. We approach everything we do with an unshakable commitment to cooperation, partnership, and collective well-being as force multipliers for business growth and positive impact.

RELENTLESS DEDICATION

There’s much work to be done but more hands are on the wheel every day, inspiring us to dig deeper, think smarter, and work harder because we are one human family and share the same home.

Be a purpose with a company, not a company with a purpose.

Be the celebrant, not celebrity, of your stakeholder community.

Transcend your product, service or category to shape culture.

How we collaborate with brands to:

Create, share and scale impact.
  • Purpose & Impact Storytelling
    Impact Platform & Measurement
    Impact Partnerships & Activations
  • Thought Leadership Guidance
    Portfolio & Product Innovation
    CEO Branding & Planning
Define, embed and activate your role.
  • Research & Insights
    Purpose Diagnostics
    Brand Naming & Identity
  • Brand Purpose & Positioning
    Brand Story & Messaging
    ESG, DI&E, & SDG Strategy
Educate, engage and rally stakeholders.
  • Internal & HR Communications
    Culture Building & Activation
    Leadership & Team Training
  • Employer Branding & Content
    ESG, DI&E, & SDG Integration
    Community Architecture

Ron Brown
President & CEO, All for Kids

We First listened to our needs and understood our goal to stand out in a crowded field. They developed a solid brand strategy that will serve our organization for years to come, and our new name and brand identity truly represent our mission in a positive light. Their work is outstanding.

Ernesto Anguilla
Partner / Head of Communications & Public Affairs, Bain Capital

We First was an important partner in helping us strategize, conceive, and execute our 2024 ESG Report, ensuring that our progress was communicated in a way that resonated across our wide ecosystem of stakeholders.

Adam Brennan
Group Director of Sustainability, Thai Union

What sets We First apart is its ability to translate complex sustainability concepts into a compelling and authentic brand narrative. From the outset, the team demonstrated an unparalleled commitment to understanding our values, goals, and unique industry challenges, exhibiting a deep knowledge of the sustainability space and its complexities.

Thomas R. Burton
Chair, Energy & Sustainability, Practice, Mintz

"Their rigorous process of introspection to identify our core strengths and then communicate our unique place in the ecosystem to our clients and prospective clients has consistently elevated our brand and will serve to bolster our leadership for years to come."

Marc Washington
Founder & CEO, Muniq

"We First played a massive role in helping us connect with our true purpose and establish a brand that can inspire people to live their healthiest, most fulfilled lives."

Reese Fitzpatrick
SVP, Global Marketing Head, Alllergy, Cough & Cold, Pain, Heart Health, Bayer

"They helped us sharpen thinking around our purpose, and helped guide our platform development to focus on impact first, business second. We First brought a level of expertise in this space that not only shaped our program, but also educated & prepared us for what’s to come."

Steve Heeley
CEO (Fmr.), Veggie Grill

"Simon and his team immediately identified the opportunities for our company and did exhaustive due diligence on our brand and the plant based space. This investment of knowledge baseline of knowledge was way beyond any previous experience that I have ever had with a branding agency."

Wendy Hauteman
CMO, VSP Global

"They are real experts in this work and bringing purpose to life and they have been fantastic partners to work with all along the way."

See More + See Less -

It is our business to empower brands to define and deliver on their purpose in order to create movements that propel regenerative impact and resilience for the world. So, it is important to us that We First itself also play a positive role for its customers, community, workers and the planet.

Books

Critically Acclaimed!

“A rude awakening and urgent new vision for business, brands and our future.”

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A National Bestseller

We First lays out a transformative vision for the practice of business, branding and capitalism that puts purpose, people and planet, first.

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