“Doing Good” As A Profitable Business Driver
Speaker Highlight: Coca-Cola’s Global Marketing Director Sustainability, Ricardo Caceres
September 26, 2015
The We First Annual Brand Leadership Summit celebrates companies and creative and strategic thinkers who grow businesses by leading with their social purpose. An innovator in cultural leadership, Ricardo Caceres, the Global Marketing Director Sustainability for The Coca-Cola Company, sees the pursuit of profit as an opportunity to drive social good. Working collaboratively with corporate and regional marketing teams to integrate sustainability across all marketing, Ricardo leverages community architecture and social branding at the root of his sustainable business mission. We could not be more thrilled to announce Richard as a speaker for our 2015 Summit taking place this October 6-7 at the W Hollywood in Los Angeles.
Since 1998, Ricardo has worked to support Coca Cola’s mission to positively impact people, communities and the environment by supporting active and healthy living. The brand’s notable purpose-driven initiatives include: economically empowering 5 million women; replenishing 100% of the water it takes to make Coca-Cola’s products; creating a safe and inclusive work environment; and, enhancing the economic development of their communities. Beyond these initiatives, Coca-Cola also takes on larger issues such as climate change, striving to grow their business without increasing greenhouse gas emissions, and sustainable agriculture, ensuring a sustainable supply of ingredients while supporting local farmers.
At the forefront of Coca-Cola’s social and sustainable business initiatives, Ricardo’s “take only what you need” approach to business has launched Coca-Cola’s most exciting programs to date. A social branding and marketing veteran, Ricardo has worked for multinational companies in the development of brands, advertising, product innovation, operational marketing, planning and sustainability. With his steadfast passion to change and challenge business-as-usual, you truly do not want to miss Ricardo’s inspiring story and insights at this year’s Summit. Visit WeFirst15.com for more We First Brand Leadership Summit information, complete schedule and to purchase individual group tickets. The Summit is less than a week away and there are limited seats available.