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Growth Through Purpose ™
Growth Through Purpose ™

We First 5: The Spirit of Spring and Earth Day are Here

Earth Day? There’s an app (or twenty-seven) for that.
For an inspiring example of brands, technology and social media all coming together for the greater good and effectively reaching audiences where they already are, check out Apple and the World Wildlife Fund’s Apps for Earth initiative at:

Spring-cleaning that serves a higher purpose.
Who says fast fashion can’t have a lasting impact? In another great idea for Earth Day, and Recycling Week leading up to it, H+M is turning your old Avicii t-shirt into mattress material. To learn more and watch a cool how it’s made video, visit:

A delicious way to save time on the dishes.
One Indian company is taking licking the spoon to the next level with edible cutlery. In an effort to combat the scourge of plastic pollution, Bakeys has created three flavors of its ladles, and hopes to soon offer forks and chopsticks. And even if you choose not to eat them, Bakeys will biodegrade in less than a week. For more information, visit: The Guardian

Papa, preach.
“When spring came, even the false spring, there were no problems except where to be happiest.” – Ernest Hemingway, A Moveable Feast

It’s a Stacy-versary!
Our very own Stacy Anderson is celebrating her one-year anniversary with us this Tax Day, April 15th. This fashionable Canadian (yes, they do exist) has been nothing but excellent for We First since stepping into our offices last spring. With her strong research, strategic and writing skills, and even stronger work ethic, Stacy is an example for us all. We’re lucky to have her, and look forward to many more anniversaries.

Image via Flickr courtesy of naturalflow at