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Growth Through Purpose ™
Growth Through Purpose ™

Sparking a Transformation for Brand and Purpose: Linda Boff, Global Chief Marketing and Communications Officer at General ElectriLatest Episode:

LEAD WITH WE reveals how brands survive in a crisis, thrive in a fast-changing market, and accelerate growth in a challenging future. Discover how the world’s top companies and entrepreneurs are driving growth and impact that employees and customers now demand. What worked, what didn’t and what you need to do to get everyone to build your business. Your host, Simon Mainwaring, CEO of We First and New York Times bestselling author, dives deep with CEOs and CMOs to reveal the mindset and actions that put them ahead of the competition. Whether you’re a start-up, high growth company or large corporation, you’ll learn how to build your reputation, increase employee productivity, and inspire customers to promote your brand. Engaging, entertaining and actionable, this is your chance to listen in and learn a lot about how business does well and does good.

Change is always a challenge, and for long-established corporations, the stakes are often incredibly high. Staying true to one’s values while navigating a constantly-changing business landscape requires adaptability, but also a concrete sense of your company’s authenticity and “true north”. Linda Boff is Global Chief Marketing and Communications Officer at General Electric, a world energy, aerospace, and healthcare leader.. In this episode, she explains how a global leader reimagines itself as three separate public companies, while still being an authentic expression of its long standing purpose and impact. And how from a communications point of view, you navigate such dynamic transformation in ways that infuse the company with new life and growth.