Lead With We is a radical reimagining and reengineering of business based on the idea of collectivized purpose, showing how we live, work, and grow together in new ways that restore and protect the social and living systems on which all of our futures depend.
“Business as usual” no longer serves us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business.
Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago his first book showed how business leaders and consumers could use social media to build a better world.
Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We an actionable blueprint for how to harness the power of business to transform our lives and future.
