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This Time It’s A Political Brand Identity That’s Getting Fired
We recently sat down with Aaron Sherinian, Chief Communications and Marketing Officer for the UN Foundation, to discuss best practices and opportunities in mobilizing global citizens to ‘do good’. With 2015 set to be a landmark year in global development, the UN Foundation’s legacy in purposeful storytelling and engaging stakeholders around the world provides unique insights for brands everywhere.
During our conversation, Aaron shares key pieces of advice:
https://www.youtube.com/watch?v=ZXhx7Y0r9fw
Described by Aaron, ‘…2015 is an unprecedented year to recalibrate, on a global scale, where we are on global issues around health, poverty, girls and women, climate, the environment, sanitation.’ Brands must understand that if they are not part of the conversation, it will be noticed.
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