What McDonalds, Coca-Cola, and Target Reveal about the Minefield of Good Intentions
Leading Purposeful Brands and Non-Profits to Gather at We First Brand Leadership Summit | October 6-7
August 27, 2015
Now in its fourth year, the Annual We First Brand Leadership Summit brings a distinct focus on purpose-driven social marketing in today’s changing marketplaces. It also takes a hands-on workshop and training approach to learn how to harness the power of strategic storytelling and the latest social and mobile technologies to build your company’s reputation, employee productivity, sales and social impact.
The Summit gathers 200 brand executives alongside keynote presenters from recognized category leaders around social and environmental impact. Levi Strauss & Co.’s Vice-President of Sustainability, Michael Kobori, and United Nations Foundation’s Chief Communications and Marketing Officer, Aaron Sherinian, will be joining additional select speakers on-stage.
Each attendee leaves with a Social Branding Blueprint that’s practical, actionable and specific to their business and serves as a roadmap for 2016 marketing. Past attendees include executives from Starbucks, Coca-Cola, TOMS, Charity: Water, Toyota, Patagonia, City Year and more.
The Summit is organized into Six Modules of training that take participants from the latest research and insights in today’s social business marketplace, to defining and framing your brand story, to using the latest social and/or mobile technologies to share your story in ways that inspire consumers and customers to build your business. Here’s a small preview of what you can expect from the Summit:
Module 1: Social Business
What are the global, cultural, technological and business drivers that are material to reshaping how your brand must communicate?
Module 2: Corporate Purpose
How do you define your brand in a way that is meaningful and relevant to employees, customers and consumers?
Module 3: Employee Advocacy
How can you integrate your brand story internally to create a company culture that drives employee engagement, productivity, satisfaction and talent retention?
Module 4: Customer Engagement
How should you leverage social media channels and new technology to engage customers and also inspire them to share your brand story?
Module 5: Community Architecture
How do you share your brand story in ways that build and expand your customer community?
Module 6: Cultural Leadership
How do you lead a cultural conversation that drives business, shapes culture and betters our world?
Our Annual Brand Leadership Summit will have 200 leading brands and non-profits in attendance, also featuring networking opportunities, our signature WE-IP dinner, and panel discussions.
Find more details on the We First Brand Leadership Summit here; early bird tickets available until September 1st!