What Barbie’s New Bodies Show Us About Regaining Brand Relevancy in Today’s Marketplace
We First 5: What You Need to Know This Friday
February 19, 2016
1. The One Quote You Should Share – Mars’ Journey to Purpose.
Grant F. Reid, President and CEO of Mars, Inc: “We’re in the business of satisfying and delighting the people who love our products,” said. “Eliminating all artificial colors from our human food portfolio is a massive undertaking, and one that will take time and hard work to accomplish. Our consumers are the boss and we hear them. If it’s the right thing to do for them, it’s the right thing to do for Mars.”
2. The One Person You Should Follow – @hjones_nike
As Chief Sustainability Officer and VP of the Innovation Accelerator at Nike, she is a veteran in the sustainability space, stewarding one of the world’s leading brands to become more environmentally and socially-driven. Outside of Nike, Hannah shares key information, updates and news bites that are essential for anyone in CSR.
3. The One Event You Should Attend – A Path Appears; Actions for a Better World, CCLA
Hosted by CCLA in partnership with the Skirball Center, this guided tour and reception explores four critical crises – education, health, employment and empowerment. The CCLA is one chapter in an international community of individuals and organizations dedicated to elevating humanity. There are only 75 spots available for this event, which takes place tomorrow, Saturday Feb 20th starting at 2pm.
4. The One Report You Should Read – 2016 Predictions for the Luxury Industry: Sustainability and Innovation
The study, produced by the Luxury Institute and Positive Luxury, reflects on key movements of 2015 that position 2016 as a pivotal year for positioning the luxury industry as ripe for sustainable innovation. The study interrogates such topics as investor interests, Millennial priorities and key events of COP21, the UN’s SDG’s and the passing of the Modern Slavery Act.
5. We First Fun Fact
Each Friday, we carve out time to relax by the fire in our little courtyard for some fresh air, a beautiful sunset and inspiring banter.