Top Challenges, Opportunities and Trends for Socially-Minded Brands
We First Five: What You Need To Know This Friday
March 4, 2016
1. Leonardo DiCaprio on Climate Change
On winning his first Academy Award, Leonardo DiCaprio utilized his moment in the spotlight to raise further awareness for climate change, the people it affects, and the need for collective action.
“We need to support leaders around the world who do not speak for the big polluters, but who speak for all of humanity, for the indigenous people of the world, for the billions and billions of underprivileged people out there who would be most affected by this. For our children’s children, and for those people out there whose voices have been drowned out by the politics of greed. I thank you all for this amazing award tonight. Let us not take this planet for granted.”
2. World Wildlife Day @natgeocreative
In honor of World Wildlife Day this past Thursday, March 3rd, we’re featuring the Instagram account for National Geographic Creative. Featuring a colorful assortment of critters and destinations, this account puts the beauty of the natural world on display, and not only reminds us of our place in it, but responsibility to it, too.
3. We’ve Got A Theme Going
We’re looking forward to the release this spring of Wayne Pacelle’s The Humane Economy: How Innovators and Enlightened Consumers are Transforming the Lives of Animals. Available for pre-order, this book finds the president of the Humane Society of the U.S. offering stories of businesses succeeding by making animal welfare a priority.
4. Always #LikeAGirl
Evolving their successful “Like A Girl” campaign, Always wonders why there aren’t more empowering options for women when it comes to the ever-popular emojis. After the uproar surrounding monochromatic skin colors and the subsequent response, will we see a more diverse range of animated activities and careers available for women? http://www.adweek.com/adfreak/not-every-brand-loves-emojis-always-girl-says-female-ones-are-terrible-169956
Our Venice bungalow also doubles as an impromptu dog park. This afternoon we were treated to surprise visits by both Tommy and Scully who quickly turned our offices into a racetrack, much to the delight of Jill, our Director of Operations, and the rest of the team. Current and prospective clients are invited to bring treats to any future in-office meetings.