We First is a brand consultancy providing purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.
Our strategy shows companies how to define, frame, and share the stories of their good work in ways that build their business.
Our creative content inspires employees, partners, and customers to promote a brand to create measurable social impact.
"We First brings a unique combination of skills and knowledge to the table, from a clear consulting ability as listeners to a really practical approach to address problems with strong expertise in marketing and advertising combined with best in class thinking on positioning and social media."Javier Rodriguez Merino Global Senior Marketing Sustainability Director
The Coca-Cola Company
"We First’s ability to so quickly and accurately translate our corporate story into our corporate purpose was nothing less than remarkable. As one of my executives stated after presenting the information to our Chief Marketing Officer, “this passed the goosebump test."Jill Novelo Global Public Relations Manager
VSP Global Companies
"We First have been invaluable in helping us build a thoughtful, strategic approach to building a long-term social impact program. They were extremely effective in helping our management team understand and buy into the value of a social impact program."Sarah Van Dyck VP, Global Brand Marketing
"We First truly “becomes” the companies they partner with, immersing themselves in business and company dynamics to help us see our value and assets in a new light. Through this work, ConAgra Foods has been able to synthesize a large body of insights into a motivating purpose closely tied to our ever-evolving and continued growth."Ann Rindone Director, Foundation and Cause
"We First’s creativity and people skills made the process of coalescing on a common brand very rewarding for our management team. One of their best attributes is their strong commitment to serving people and the world that is in alignment with our values."Ken Burgess Chairman
First Capital Bank of Texas
"We First has an innate ability to access and portray the essence of your idea. They guide you through a creative process where your own jumble of scribbles and hand waving results in a simple and powerful communication that you are proud to stand by."Emily Fowler Co-Founder & VP
Possibilities HeroX, X Prize Foundation
"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels."Michael Jones CEO
Thrive Farmers Coffee
"We worked with Simon and We First to bring us fresh insights from the intersection corporate purpose, social media, and social impact. We had a wonderful experience exploring new story strategies and possibilities for the brand."Liz Heller Strategic Partnership
"We First provided us with a strategic and engaging solution that frames the whole business, vs. an advertising campaign or tagline. They combine strong people skills with vast experience with purpose-driven brands and in-depth knowledge of the consumer landscape to help our senior management team understand and align behind our brand direction."Karin Silk Senior Vice-President of Marketing
"As a fast growing, mission-driven company, it’s critical for us to tell our story in a succinct and impactful way. We First helped us define a new positioning that will drive our communications both on packaging as well across social media. Their strong background in branding and genuine passion for positive change made this a great experience."Liz Kaplan Director of Marketing
"We First is one of the few resources available to corporations today with that rare blend of expertise in storytelling, technology, and culture to position your brand for growth and leadership in this constantly changing and connected, social business marketplace."Sarah Grover Chief Concept Officer & Executive Vice-President
California Pizza Kitchen
"We First has been a great guide in contributing to our future focus as a Foundation. Their keen research, forward-thinking counsel, and passion for significant and authentic social change is palpable. Their value is in interpreting among blended economies the most effective means to achieve great results."Morgan Binswanger Executive Vice-President
We First Words
The future of profit is purpose.
Seek fan action, not acquisition.
Brands must become community architects.
Social technology is teaching us to be human again.
The evolution of revolution is contribution.
Cause marketing must become because marketing.
Customers want a better world, not just better widgets.
We must end our false separation between living and giving.
Life necessities must generate the necessities of life.
Prosperity is not the wealth of a few but the well being of many.
Your brand must be the chief celebrant, not celebrity, of its community.
The best hope for business is the business of hope.