We First 5: What You Need to Know This Friday
October 29, 2015
At Twitter Flight 2015, the company’s Developer Conference, newly reappointed CEO Jack Dorsey reinforced a commitment to transparency and open dialogue. From Business Insider, “Twitter stands for freedom of expression,” Dorsey declared. “Twitter stands for speaking truth to power.” From notable social movements as to #OccupyCentral and #HeforShe, Twitter, the originator of the hashtag, continues to congregate and spark conversations around important social issues of racism, sexism and political violence around the world.
Going beyond the simplistic service of messaging to social activism shows an important shift not only in the technology space, but in how society regards and uses these open platforms as a launchpad for mobilizing change.
Let’s review two recent and notable social movements on Twitter – #ILookLikeAnEngineer and #BringBackOurGirls.
What does this mean for your brand?
We can frame the learnings of social movements as their ability to change minds (and the success of this to properly build a community or share meaningful stories). Greg Satell explains three essential attributes for a successful movement in his HBR article, and how brands need to take note. These are:
The changing context and intent of social media is evolving to meet the needs of our emerging social and environmental crises. Only by committing to a truly open, transparent system can these media, like Twitter, maintain and grow their relevancy in an increasingly interconnected and collaborative world.