What David Bowie Taught Us as a Brand

David Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his brand.

1. While authenticity remains constant, it’s expression can change.

2. Chart your own course and culture will follow.

3. Notoriety is found at blurred boundaries.

4. Only you get the right to say who or what you are.

5. The surest way to stay relevant is to reinvent yourself.

6. The more personal it is, the more universal it is.

7. Everyone aspires to the other.

8. Contrast inspires collaboration.

9. Creativity drives loyalty.

10. Unique is timeless.