The Complex and Critical Role of Brands in Social Crises
We First 5: Apple, Patagonia, and a We First Thanksgiving
November 25, 2016
1. Apple’s Emotional Appeal for Acceptance
Holiday ads are always highly anticipated, emotive expressions of the brands we love – and Apple’s commercial hits this home. Its latest ad not only appeals to the sweet sentiments of the season, but reinforces how important it is for us to show acceptance now more than ever. Watch it here.
2. Patagonia Donates 100% of Black Friday Sales to the Planet
No stranger to making a statement on Black Friday, Patagonia once again demonstrates how authentic its commitment is to environmental preservation and restoration. While all year-round the retailer donates 1% for the planet, this Black Friday will see 100% of sales donated to grassroots environmental organizations. Find out more.
3. Shop for the Homeless, Not Yourself
Rather than purchase new coat or shoes for yourself, why not shop for a homeless person? This question prompted new start-up – Crack and Cider – to start a new shopping revolution that brings total transparency to those seeking to make a donation on an individual level.
4. Take an #UNselfie this #GivingTuesday
A simple way to engage in #GivingTuesday is taking an #UNselfie – a photo sharing how you give back or why you support a cause. Share on social and be part of the movement.
5. We Give Thanks
The team here at We First always loves a good reason to pause and be thankful for the many joys this world brings our way. On the eve Thanksgiving, we did just that. Hope that everyone had a lovely Thanksgiving!
Title image via Flickr courtesy of user Jason Devaun at https://flic.kr/p/fnLdED.