We First delivers strategy, training and content that ensure brands define, integrate, and share their purpose.

Purpose, ESG

Traditional Medicinals

Traditional Medicinals refreshed its purpose—“to inspire active connection to plant wisdom”—aligning leadership, codifying culture, and ESG commitments, driving 17% growth while strengthening consumer trust and global sourcing communities.
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Purpose, ESG

Thai Union

Thai Union galvanized teams around SeaChange 2030, setting five ambitious sustainability goals, investing $200M, and rolling out clear communications to double down on leadership, empower employees, and transform the global seafood industry.
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Purpose, ESG

Eagle Creek

Eagle Creek embraced purpose to differentiate in a crowded luggage category, connect with younger audiences, and inspire a new generation of adventurers to ‘Find Your Unknown.
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ESG

Sony Pictures Television

Sony Pictures Television carved out an industry-leading role in sustainability by launching the global ‘Picture This’ platform and festival, rallying employees across 160 countries and engaging audiences worldwide through storytelling aligned with the UN SDGs.
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ESG, B2B

Avery Dennison

Avery Dennison, a global materials science company known for sustainability-led innovation, strengthened its thought leadership leadership by uniting employees, partners, and customers around the platform Making a Material Difference.
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