We First delivers strategy, training and content that ensure brands define, integrate, and share their purpose.

Purpose

TOMS

TOMS, the groundbreaking social enterprise, had a new ownership partner in Bain Capital in 2015. Based on research by Boston Consulting Group (BCG), the brand discovered that while…
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Enterprise, Purpose

VSP Global

In the highly competitive world of eye health, VSP Global needed an overarching brand story for the $6 billion eyecare provider that would allow its six business divisions to align…
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Purpose, VC-Backed

Veggie Grill

Veggie Grill is the only 100% plant-based fast casual restaurant chain and a leader of a rapidly growing plant-based movement. In order to capitalize on this position, it wanted to expand…
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Purpose

Mammut

Mammut Sports Group AG is a Swiss multinational mountaineering and trekking company founded in 1862 and headquartered in Seon, Switzerland. Widely-regarded as the preeminent…
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