Purpose

Purpose

Adero Partners

Formerly Vista Wealth, Adero Partners rebranded with a new name, purpose, and identity to expand into high-growth sectors and champion its role as an enabler of client possibilities.
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Purpose

Soka Performing Arts Center

Marking its tenth anniversary, Soka Performing Arts Center redefined its purpose and refreshed its brand identity to strengthen its presence as a premier regional venue and inspire audiences through transformational experiences.
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Purpose, ESG

Traditional Medicinals

Traditional Medicinals refreshed its purpose—“to inspire active connection to plant wisdom”—aligning leadership, codifying culture, and ESG commitments, driving 17% growth while strengthening consumer trust and global sourcing communities.
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Enterprise, Purpose, B2B

Teck

Teck, long recognized for its sustainability efforts in a scrutinized industry, defined its brand purpose with a distinct look and feel that empowered internal stakeholders and communities to see themselves as active agents in building resilience for the future.
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Purpose

All For Kids

All For Kids, formerly Children’s Bureau, rebranded with refreshed purpose, mission, and identity to champion Positive Prevention, deepen stakeholder relationships, and lead child safety and community well-being through compassionate collaboration.
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Purpose, ESG

Thai Union

Thai Union galvanized teams around SeaChange 2030, setting five ambitious sustainability goals, investing $200M, and rolling out clear communications to double down on leadership, empower employees, and transform the global seafood industry.
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Purpose

Exer Urgent Care

Exer rebranded with purpose—“To heal people, strengthen communities, and advance healthcare”—launching a modern identity that differentiates, empowers patients, expands access, and drives urgent care leadership.
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Enterprise, Purpose, VC-Backed

Veggie Grill

Veggie Grill, the nation’s only 100% plant-based fast-casual restaurant chain, redefined its purpose and story to expand beyond the West Coast and activate a nationwide movement that makes food matter more.
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Purpose, ESG

Eagle Creek

Eagle Creek embraced purpose to differentiate in a crowded luggage category, connect with younger audiences, and inspire a new generation of adventurers to ‘Find Your Unknown.
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Enterprise, Purpose

VSP Vision

VSP Vision (formerly VSP Global) advanced growth, awareness, and impact by aligning its divisions under the purpose of empowering human potential through sight, strengthening its role as the nation’s first not-for-profit vision benefits company with influence across eyewear, optics, innovation, retail, and beyond.
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