After building a reputation for corporate responsibility and sustainability-led innovation, Avery Dennison, a materials science company, was looking to establish a sustainability leadership role with its employees, partners, supply chain, customers, and the world at large.
To meet this task, We First defined a global thought leadership and ESG platform – ‘Making a Material Difference’ – and a key messaging matrix that allowed Avery Dennison to communicate its sustainability goals and credentials to employees across its various lines of business. We also created their bi-annual Sustainability Report and messaging for their new website, both of which reflected their new brand identity.
To share the new thought leadership platform internally, we created an animated film and an employee engagement toolkit and collateral that walked employees through their three new sustainability goals and what they meant for them, their customers, the industry, and our planet.
As a result, Avery Dennison renewed its sustainability leadership, established a long-term thought leadership platform, and aligned its lines of business and employees around three clear and compelling goals that are critical to the company, its customers, and the future.
